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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? For example, e.l.f.

Branding 104
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The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. You can buy from 50 to 5,000 followers with the click of a button and the price starts at just $2.19.

Gen Z 338
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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145
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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

For example, if your time is worth $199 an hour and something that takes you eight hours can be done by someone else at half the price in half the time, that’s an investment most of us would make. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it.

Gen Z 122
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10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. This is one sure-fire way to separate yourself from the competition, gather precise data about your audience, and help increase your brand awareness. One great example of this is Bang Energy drinks.

B2C 144
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The 5 Benefits of E-Commerce Automation

Neil Patel

With e-commerce automation, you can schedule sales promotions to go live at the right time, automate new product releases with their announcements, remove discontinued products, adjust prices, apply discounts, track purchases and provide rewards, etc. It could breathe new energy and excitement into the team. ZenDesk Support Suite.

Shipping 127