Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 111

Gen Z Branding Millennials Transform 111

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. However, not every creator crafts content to promote a brand or generate income.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion 98

Promotion Marketing Marketers Advertising 98

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 billion in recent years. What kind of messaging reaches Gen X?

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 billion in recent years. What kind of messaging reaches Gen X?

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Businesses Grow

NOVEMBER 13, 2023

Millions have ditched traditional career paths to work as online creators, using their computers and phones to reshape culture and build businesses whose influence now rivals the biggest names in entertainment, news, and politics. Brand spending on influencers is surging. positive change and social only getting 5.1%

Influencer Marketing 130

Influencer Marketing Manufacturing Advertising Advertisers 130

Martech

FEBRUARY 13, 2024

, Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Celebrities took the opportunity to grow their personal brands. Disney+, “Well Said.”

Transform 120

Transform Entertainment Social Media Marketing Marketing 120

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 89

Transform Entertainment Marketing Marketers 89

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. 2023, but it holds great potential for brands.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? They also say that the ability to advertise to your target audience is the most important feature a platform should have, as you can reach markets that would otherwise be untapped. following as a close second.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? Image source.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3. Download the template 6.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hubspot Marketing

SEPTEMBER 16, 2022

Though that's less than half of the respondents, 43% is still a sizeable chunk — meaning there are opportunities for brands to reach a Gen Z audience. Here are some of the positives of using audio chatrooms in your marketing campaign: Audio chatrooms allow brands to communicate directly with their audience.

Gen Z 113

Gen Z Influencer Marketing Entertainment Marketing 113

Rock Content

MAY 25, 2023

So that’s why today I am excited to share the five major marketing trends for 2023 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business. They want to feel represented by “ordinary” people, who exert influence in a smaller (but highly engaged) audience.

Market Trends 92

Market Trends Marketing Marketers User-Generated 92

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. 4 Ranz Kyle (@ranzkyle) 15.2M

Entertainment 52

Entertainment Health Energy Transform 52

Rock Content

APRIL 22, 2023

Sponsored content is a form of paid content designed to market, advertise, or promote a particular brand. However, many brands also find success with sponsored videos, infographics, social media posts, events, and more. In some cases, the brand that sponsors the content may create it in-house.

Entertainment 52

Entertainment Advertising Advertisers Digital Marketing 52

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The Rise of On-Demand Entertainment. Instant access to entertainment on the go is something that modern consumers have come to expect.

Transform 83

Transform eCommerce Retail Entertainment 83

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Promote Your Best Tweets.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. There’s no cut-and-dry way to implement influencer sponsorship.

B2C 144

B2C Advertising Advertisers Marketing 144

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. How can you emulate this for your own brand? So why can’t your brand? (As And again, consider how these can be related back to your brand.

Food 116

Food Entertainment Education User-Generated 116

Hubspot Marketing

JANUARY 20, 2023

Once you have that information, you can prioritize marketing on TikTok while you figure out Twitter. Similar to the results you get from a Net Promoter Score, you’ll figure out what customers like and don’t like about your web pages. It is possible to target your audience and promote a post to see if it gets more traffic.

eBook 135

eBook CRM User-Generated Marketing 135

Vertical Response

MARCH 22, 2024

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Choose your marketing channels, create some content, and voilà. Why should you be doing digital marketing?

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

SmartBrief - Marketing

AUGUST 1, 2023

Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.” Last year, the Snapchat AR game was looking to attract the interest of marketers.)

Customer 52

Customer Millennials Transform Gen Z 52

Sachs Marketing Group

MARCH 17, 2023

It offers unparalleled opportunities to reach potential customers, increase brand awareness, and foster lasting relationships. Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. That’s where our proven tactics come in.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. How will you position yourself in marketing? 3 - What are your marketing goals?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95