Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145

Promotion User-Generated Place Entertainment 145

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. Views are a key component to growing a brand and reputation on YouTube. The best YouTube promotion services work with a network of REAL users who view and interact with videos. Mind-blowing. Stormviews.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads.

Advertising 99

Advertising Advertisers Branding Entertainment 99

Search Engine Land

APRIL 11, 2024

Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Ads appearing alongside content that doesn’t align with your brand identity isn’t ideal. Entertainment. Why we care.

Entertainment 111

Entertainment Fashion Food Retail 111

illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Hubspot Marketing

AUGUST 14, 2023

Among those users are brands using the platform to connect with their audience and boost brand awareness. After just a month, some brands have gained hundreds of thousands — even a million — followers. So, what are the top brands on threads, and how did they grow their platform so quickly?

Branding 76

Branding Entertainment Fashion Retail 76

Search Engine Land

APRIL 22, 2024

Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing. Airbnb, ViacomCBS and Netflix were the top three ranked brands. The big picture.

Entertainment 108

Entertainment Retail Advertising Advertisers 108

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 101

Branding Gen Z Transform Education 101

Zumvu

MAY 18, 2021

TikTok is a new generation of entertainment, and it has taken the world by storm. Currently, the platform has targeted the younger community to create and share videos of themselves.

Promotion 52

Promotion Entertainment Branding 52

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. In order to get your content seen by your intended audience, you need to differentiate your brand and rise above the noise by offering value. Here are four ways you can promote your content to increase engagement: 1. There’s just one problem….

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 116

Branding Health Thought Leadership Fashion 116

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 124

Branding Gen Z User-Generated Promotion 124

Girl Power Marketing

AUGUST 24, 2023

That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women. Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Branding 116

Branding Real Estate User-Generated Communications 116

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Branding 109

Branding Gen Z Fashion User-Generated 109

Martech

FEBRUARY 13, 2024

, Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Celebrities took the opportunity to grow their personal brands. Disney+, “Well Said.”

Transform 130

Transform Entertainment Social Media Marketing Marketing 130

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Product 132

Product Branding Entertainment Promotion 132

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 122

Customer Marketing Branding Customer User-Generated 122

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users.

Video Marketing 119

Video Marketing Branding User-Generated Millennials 119

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more.

Branding 135

Branding B2C Real Estate User-Generated 135

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Transform 101

Transform Entertainment Fashion Education 101

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 88

Transform Entertainment Marketing Marketers 88

Search Engine Land

JULY 28, 2023

Does it scream “your brand,” or is it more of a whisper? Make sure everything aligns with your brand’s identity and vibe. Think of it as your brand’s elevator pitch. Are the videos in line with the brand’s messaging? Find ways to differentiate your brand and make your content stand out.

Branding 74

Branding SEO Analytics Promotion 74

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 114

Branding Whitepaper Food Energy 114

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Branding 145

Branding Transform Energy Entertainment 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. You can stay in stalker mode by just reading, or create a branded account to directly engage with users.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 77

CRM Branding Retail Entertainment 77

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. who identify as gamers, according to Entertainment Software America (ESA).

Advertising 112

Advertising Advertisers Entertainment Marketing 112

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Sprout Social

APRIL 11, 2022

Consumer capitalism is about the production of identity through brands more so than strictly goods. Brands must understand how to build and engage communities organically. This is a group with a lot of inbound brand interest. They’re not interested in a brand coming in and slapping a logo on their newsletter, site or Discord.

Branding 90

Branding Finance Entertainment Social Media Marketing 90

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104