Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. These alternative platforms come packed with engaged users actively searching for products, inspiration and information.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Branding 108

Branding Gen Z Fashion User-Generated 108

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 90

Gen Z Millennials Law User-Generated 90

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. Its users also spend a lot of time on the platform — an average of 19.6 In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Listen in on conversations about your brand. With around 2.9

Branding 100

Branding Gen Z Retail User-Generated 100

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 112

Gen Z Transform Retail Entertainment 112

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts.

Gen Z 97

Gen Z Transform Millennials User-Generated 97

Hubspot Marketing

OCTOBER 25, 2022

In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users. For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical.

Gen Z 87

Gen Z Fashion User-Generated Promotion 87

Rock Content

FEBRUARY 26, 2024

A blend of heritage brand appeal with a keen eye for modern consumers’ desires. In the last four years, Stanley has unleashed a spectrum of over 100 colors; turning what used to be a utilitarian item into a fashion statement. The right social media strategy can catapult a brand from obscurity to ubiquity overnight.

Gen Z 99

Gen Z User-Generated Transform Fashion 99

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 124

Branding Gen Z User-Generated Promotion 124

Neil Patel

DECEMBER 23, 2021

With the increase in virtual avatars, the demand for virtual fashion will skyrocket. The need to personalize oneself within the digital space is undeniable and fashion is one of the easiest ways to do so. Branding in The Metaverse. As the metaverse grows, so too will branding and advertising opportunities. Virtual Popups.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

AUGUST 30, 2023

It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. million users in just a few months.

Gen Z 88

Gen Z Fashion Food User-Generated 88

Many Chat

JULY 13, 2022

Users can tap on the right side of the screen to skip to the next Story, left side for the previous one, and hold the screen to pause the Story. Highlights appear on your Instagram profile page, providing an additional opportunity to express your brand’s identity and personality. How to take advantage of Instagram Story Highlights.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Hootsuite

JANUARY 23, 2024

But for brands that want to come across as playful, personable, and authentic, read on for more meme intel and dozens of viral examples to get the creative juices flowing. that have been manipulated by an internet user for the purpose of self-expression. If you run a funeral home, for example, maybe this isn’t the blog post for you.

Gen Z 89

Gen Z Fashion Transform Millennials 89

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. ” .

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 21, 2023

HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. This A/B testing example shows how hero image changes can impact user behavior and conversions. 9% of those users were watching the video on the homepage. Email A/B Testing Examples 5.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 141

Gen Z User-Generated Marketing Marketers 141

Vertical Response

MARCH 13, 2023

Centennials, or Generation Z, are young consumers aged 9 to 24 who grew up in a technology-driven era. To effectively reach out to them, brands must understand their unique behaviors and preferences. A fast fashion brand targeting Centennials might research and understand that this demographic values inclusivity and diversity.

Email Marketing 63

Email Marketing Gen Z Fashion Marketing 63

Search Engine Land

DECEMBER 28, 2023

Google denied the claims, describing them as “extremely inaccurate” A second Adalytics study accused Google of risking the brand safety of advertisers by placing search ads on compromising non-Google websites, including sites containing pirated content and hardcore pornographic sites. Google categorically denied the allegations.

User-Generated 122

User-Generated Retail Non-Profit Advertising 122

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. Influencer marketing more generally might grow stronger with each new generation.

Direct Mail 105

Direct Mail Gen Z Fashion Manufacturing 105

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. billion brand. What Are Pop-Up Shops? Physical Pop-Up Shops.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. How do we stay hip?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product 92

Product Real Estate User-Generated Fashion 92

Power Digital Marketing

JANUARY 19, 2023

Whatever the query, millennials and older generations have long relied on search engines like Google and Bing for information on practically everything. These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. How is the Dow Jones doing today?

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Hubspot Marketing

SEPTEMBER 28, 2022

How Brands Should Use the Creator Economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. According to Statista , TikTok experienced a growth of 180% among users ages 15-25 after the pandemic broke out in the U.S.

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98