Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 89

Gen Z Millennials Shoppers Price 89

Search Engine Land

FEBRUARY 8, 2024

Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads. TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt).

Gen Z 119

Gen Z User-Generated Food Entertainment 119

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 102

Gen Z User-Generated Education Food 102

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z 112

Gen Z Millennials Fashion Food 112

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Martech

SEPTEMBER 13, 2023

41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. Get MarTech! In your inbox.

Gen Z 110

Gen Z Shoppers Retail Price 110

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 134

Gen Z Branding Millennials Real Estate 134

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. And we’re the number one sports destination for Gen Z fans.” or “Drive online sales” during setup.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Showing up in social media search results is vital for brands. Gen Z users in the U.S. Search engine results generally provide information.

Gen Z 127

Gen Z Fashion Food Entertainment 127

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 102

Gen Z Law Marketing Marketers 102

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts.

Gen Z 98

Gen Z Transform Millennials User-Generated 98

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

JULY 19, 2023

When brands take less of a polished, perfect approach to social, and embrace more chaotic conversational moments, it’s often referred to as unhinged marketing. Unhinged marketing can be particularly effective at winning over Gen Z customers who prefer marketing that feels more real and less salesy. How did Duolingo do it?

Gen Z 83

Gen Z Entertainment Food Education 83

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Marketing on Twitch is in its early stages, but that doesn’t mean that brands haven’t already started jumping on the channel to raise awareness for their business. Partner with influencers that align with your brand.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Gen Z and Gen X prefer to donate via Facebook, social media, texting, and mobile apps. Nonprofit Trends to Watch in 2022. View this post on Instagram.

Market Trends 125

Market Trends Gen Z Non-Profit User-Generated 125

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

FEBRUARY 6, 2024

What’s the food like? Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.    Even reading that paragraph has probably left you with questions.

Gen Z 76

Gen Z Shipping Food Non-Profit 76

Businesses Grow

JANUARY 25, 2024

At age three, I was diagnosed with severe food allergies, asthma, and environmental allergies – the trifecta nobody wants. The diagnosis was that it was a severe food allergy reaction, and it left me with hives all over my body for the next year of my life. There was no way I could hide this from my CEO or my team anymore.

Health 78

Health Gen Z Food Marketing 78

Search Engine Land

JANUARY 3, 2023

After all, every brand has a story – and your About Us page helps you tell yours. In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk to sales. An About Us page isn’t just where you share the story of your brand. Brand transparency.

Gen Z 96

Gen Z Food Health Millennials 96

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. Think ahead.

Gen Z 140

Gen Z Education Marketing Marketers 140

Marketing Insider Group

SEPTEMBER 15, 2020

On the other hand, brands with physical storefronts should ask themselves how digital technology and activity could enhance real-life experience. . Meanwhile, 66% of Gen Z say in-store availability is important. Some brands find phygital marketing attractive because it helps them scale their in-store operations and overhead.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Many Chat

APRIL 17, 2023

Instagram has more than 2 billion monthly active users with Meta referring to the platform as “the favorite destination for users to connect with brands”. And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. Got some momentum? superdogtreats).

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. All of the content types above are totally fair game for brands. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 123

Gen Z Entertainment Law Fashion 123

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%. Pet Marketing for Gen X.

Millennials 98

Millennials Gen Z Food Marketing 98

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 114

Branding Transform Gen Z Entertainment 114

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. Also, there’s something so satisfying about seeing food made in front of you.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Neil Patel

JANUARY 13, 2022

This becomes an immediate association with your business which shines a big positive light on your brand. Games encourage people to interact with your brand and create a real relationship. Grow Brand Awareness. Luckily, there are other ways to entice people to your brand without giving stuff away for free. Playable Games.

Gen Z 120

Gen Z User-Generated Marketing Marketers 120