Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 132

Gen Z Branding Millennials Real Estate 132

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Showing up in social media search results is vital for brands. Gen Z users in the U.S. Search engine results generally provide information.

Gen Z 126

Gen Z Fashion Food Entertainment 126

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts.

Gen Z 98

Gen Z Transform Millennials User-Generated 98

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Marketing on Twitch is in its early stages, but that doesn’t mean that brands haven’t already started jumping on the channel to raise awareness for their business. Partner with influencers that align with your brand.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

FEBRUARY 6, 2024

What’s the food like? Jenny reckons it might have something to do with the idea of a cruise — a form of travel you might associate with an older demographic — being so foreign and fascinating to TikTok’s Gen Z audience.    Even reading that paragraph has probably left you with questions.

Gen Z 81

Gen Z Shipping Food Non-Profit 81

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Businesses Grow

JANUARY 25, 2024

At age three, I was diagnosed with severe food allergies, asthma, and environmental allergies – the trifecta nobody wants. The diagnosis was that it was a severe food allergy reaction, and it left me with hives all over my body for the next year of my life. Tactics: what strategies will you put into place to improve each challenge?

Health 79

Health Gen Z Food Marketing 79

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. OK, so you’ve got a plan and places to be.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. All of the content types above are totally fair game for brands. Trying to decide between Instagram Reels vs. TikTok?

Gen Z 121

Gen Z Entertainment Law Fashion 121

Marketing Insider Group

SEPTEMBER 15, 2020

On the other hand, brands with physical storefronts should ask themselves how digital technology and activity could enhance real-life experience. . Meanwhile, 66% of Gen Z say in-store availability is important. Some brands find phygital marketing attractive because it helps them scale their in-store operations and overhead.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%. Pet Marketing for Gen X.

Millennials 98

Millennials Gen Z Food Marketing 98

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 113

Branding Transform Gen Z Entertainment 113

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 140

Gen Z User-Generated Marketing Marketers 140

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. Also, there’s something so satisfying about seeing food made in front of you.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hootsuite

OCTOBER 8, 2019

Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. How people perceive your brand depends a lot on the content you put out into the world. Remember: Your school is a brand.

Education 111

Education Gen Z Millennials Promotion 111

TechWyse

JANUARY 31, 2023

Ever since the pandemic took place, however, the app experienced an upgrade and it has become so much more. Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Hashtags will remain popular.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Girl Power Marketing

MAY 18, 2022

Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%.

Millennials 52

Millennials Gen Z Food Marketing 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Dana Nicole

OCTOBER 17, 2022

In fact, 40% of Gen Z use TikTok instead of Google to get answers to their burning queries. Let that sink in—nearly half of an entire generation doesn’t use Google. People use TikTok to search for things to do, restaurants to eat at, and attractions to see in their home towns and places they plan to visit.

Gen Z 52

Gen Z Food Health Entertainment 52

Hootsuite

DECEMBER 15, 2021

Its the small things that eventually lead us to a happier place #ittakestime #mentalhealthmatters #mentalhealth #dontgiveup. ? Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. This is a great method for content generation if you’re using TikTok for your business.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 118

Advertising Advertisers Food Gen Z 118

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Power Digital Marketing

DECEMBER 3, 2022

Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. After that, select which category best represents the brand and click Next. With a blank canvas (à la that shiny new business profile), it’s time to showcase the brand: 2.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Gen Z 106

Gen Z Marketing Marketers Promotion 106

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok?

Customer 95

Customer Entertainment User-Generated eCommerce 95

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Transform Advertising Advertisers 122

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Exposure Ninja

OCTOBER 2, 2023

Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing. Although it’s only a small detail, it makes the ad more relatable and will grab the attention of anyone who lives in that place. The companies they work for are alongside their names.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

APRIL 29, 2024

Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What brands can learn: Your hosts are arguably the most important part of your show. What brands can learn: Sometimes, you can’t snag a celebrity to host your podcast. And that makes sense. Wanna watch it?

Gen Z 86

Gen Z Fashion Millennials Food 86

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 102

Gen Z Branding Transform Food 102

Neil Patel

JANUARY 18, 2023

For one brand, it might be building a YouTube channel or putting testimonial content on landing pages. Google places an increasingly large emphasis on passing CWV tests as part of its search ranking guidelines, and not just as a “tiebreaker.” Branding is back at the forefront of search concerns. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. The more users that remember your brand, the more likely they are to choose you when it’s time to buy.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145