Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Branding 97

Branding Gen Z Fashion Food 97

Businesses Grow

OCTOBER 3, 2022

I looked it up, and this is an upscale Parisian brand. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. There are not many other places to advertise other than digital, and rates have been going up as inventory goes down. GenZ media. Apple on the move .

Gen Z 132

Gen Z Marketing Marketers Health 132

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. More than 80% of women say they will continue to follow their favourite brands.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Let’s get started.

Branding 125

Branding Fashion Gen Z B2C 125

Hubspot Marketing

DECEMBER 19, 2022

Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. Brands seem to be catching on: more than 56% of marketers who invest in influencer marketing work with micro-influencers. Audio chat rooms.

Gen Z 125

Gen Z Market Trends Millennials Marketing 125

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 106

Influencer Marketing Branding Gen Z Marketing 106

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. A beloved brand entered the stage … Oreo cookies. 360i, the agency behind this masterpiece , seized the moment like marketing maestros (fun fact I actually had a hand in creating this Dentsu unit, but that is a story for another day). And it started something new.

Gen Z 126

Gen Z Transform Marketing Marketers 126

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z.

Gen Z 52

Gen Z Millennials Health Transform 52

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The popularity of this secretive Discord channel is an example of a marketing challenge I discussed with Sara Wilson on a recent podcast episode called Why Gen Z is Hiding out in Digital Campfires.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. Meta’s “Performance 5” framework provides data-backed tactics that align with the latest changes that have been taking place. In recent years, social media has quickly become a powerful tool in the marketing world.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Are you marketing a product for even younger generations than Gen Z?

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 100

Branding Gen Z Transform Education 100

Businesses Grow

MAY 22, 2023

That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. Kinship economy Last year, my friend Fabio Tambosi gave a presentation at my Uprising marketing retreat about what he called “The Kinship Economy.” Could it be community?

Gen Z 135

Gen Z Marketing Marketers Fashion 135

Search Engine Land

MAY 20, 2024

Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog.

Gen Z 122

Gen Z SEO Millennials Energy 122

Buffer Marketing

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Gen Z 98

Gen Z Branding PR Marketing 98

Sprout Social

JUNE 14, 2022

Expanding into older demographics makes sense for brands. But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts.

Gen Z 97

Gen Z Transform Millennials User-Generated 97

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 112

Gen Z Whitepaper Millennials Transform 112

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 94

eCommerce Gen Z User-Generated Retail 94

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 111

Gen Z Transform Retail Entertainment 111

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 79

Influencer Marketing Gen Z Marketing Marketers 79

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN’s Website and App.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Sprout Social

NOVEMBER 28, 2022

Stories are one of the best places to promote limited-time discounts. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. We love this behind the scenes photoshoot by clothing brand Alice and Wonder.

Branding 122

Branding Gen Z User-Generated Promotion 122

Hubspot Marketing

DECEMBER 8, 2023

47% of all global purchases take place online. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. Ads can boost brand awareness by 80%. 84% of brands polled said they see good results with the PPC market. search for products and brands. Approximately 928.5

Gen Z 99

Gen Z User-Generated eCommerce Finance 99

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 123

Gen Z Pharmaceutical Customer Acquisition Marketing 123

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145