Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. Most brands can expect monthly updates.

SEO 123

SEO Thought Leadership User-Generated PR 123

Power Digital Marketing

MARCH 30, 2020

COVID-19 Digital Marketing Strategy by Channel. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Social Media Paid Advertising During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hootsuite

JUNE 22, 2023

That’s why we put together this guide to healthcare social media policies, including examples and templates to help you create your own. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Talk to patients and prospects. Measure ROI.

Health 93

Health Law Communications Finance 93

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. One minute, your brand is a beloved internet meme. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation.

Management 145

Management PR Communications Health 145

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 109

Branding Price Influencer Marketing Transform 109

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc.

SEO 95

SEO PR Marketing Marketers 95

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

PR 71

PR Health Management Social Media Marketing 71

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Price 71

Price Social Media Marketing CRM eCommerce 71

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 141

Health Social Media Marketing Marketing Marketers 141

Hootsuite

NOVEMBER 25, 2019

Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. You can learn an incredible amount from what other people (and brands) post on their social media accounts. Build brand awareness. Humanize your brand.

Finance 144

Finance Food PR Management 144

Exposure Ninja

JULY 6, 2023

You can see how choosing to target one of these two audiences would change the brand image, the way it’s presenting itself in paid advertising, the tone of its marketing campaigns, the marketing channels it’s using to promote itself… all of its digital marketing! What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. AI is for Every Social Media Marketer.

Price 141

Price User-Generated Social Media Marketing Management 141

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Hootsuite

JULY 29, 2020

Brands and creators now have the ability to open Instagram storefronts showcasing collections and products that can be purchased in-app. Instagram also expanded access to the Brand Collabs Manager platform so more creators can connect with brands. Stay Home and Thanks Health Heroes stickers added.

Health 145

Health Food User-Generated Advertising 145

Sprout Social

JULY 21, 2021

For public relations teams navigating this often turbulent environment, the insights gleaned from social media can be a guiding light—illuminating how your audience feels and how you can best position your brand in response to timely issues and breaking events. VM: Diversify the voices in your social feeds and press lists.

PR 126

PR Transform Communications Health 126

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

PR 70

PR Customer loyalty User-Generated Marketing 70