Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 116

Customer Journey SEO Customer Transform 116

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 106

Retail Branding User-Generated SEO 106

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 113

Branding Manufacturing Real Estate PR 113

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 119

Customer Journey SEO Logistics Customer 119

Hubspot Marketing

NOVEMBER 21, 2022

So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. Marketers have planned to increase their investments in the app by running TikTok ads , improving video production, using a TikTok management tool , and collaborating with UGC creators. Why is TikTok SEO important?

Gen Z 130

Gen Z SEO User-Generated Shoppers 130

Search Engine Land

MAY 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Two other categories that can expect more budget in 2023: digital video advertising and influencer marketing.

SEO 102

SEO CMO Advertising Advertisers 102

Girl Power Marketing

JANUARY 26, 2021

We’ve written about various influencer topics in the past, and one thing is clear: influencer marketing has evolved, and marketing strategies must also evolve to remain relevant. Here are some of the influencer marketing trends predicted for 2021.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. What are market types?

SEO 78

SEO Non-Profit Price Marketing 78

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. It was essential for businesses looking to improve their SEO strategies.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Search Engine Land

MARCH 6, 2023

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. This article will look at ‘link in bio’ platforms from an SEO perspective. But, are they good for ranking in search engines?

SEO 95

SEO User-Generated Branding Analytics 95

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements. That’s the key.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Rock Content

APRIL 12, 2024

They’ve changed the game for how brands connect with their audience, offering fun and dynamic ways to share content. Get Social: Use platforms like TikTok and Instagram Reels to show off your brand’s personality to a wider crowd. The 2024 State of Marketing report sheds light on how important both these tactics have become.

Influencer Marketing 87

Influencer Marketing Marketing Marketers SEO 87

Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. Influencers can help your SEO campaigns. By the numbers.

Influencer Marketing 95

Influencer Marketing Health SEO Branding 95

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Influencer marketing will still be a key lead/revenue driver.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Do your research You need to be aware of the market conditions to allocate the right marketing budget. What is your current brand perception?

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Businesses Grow

MAY 30, 2023

Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand? This was intriguing, but it was also pretty scary, to be honest. This could be great, or it could become a disaster. That’s just a taste of the interesting morsels in the book.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It ranks third in ROI, remaining tried and true.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Outsourced marketing processes vary by company, of course. Marketers love to specialize. Influencer relations.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Content Marketing 125

Content Marketing User-Generated Influencer Marketing Customer Acquisition 125

TechWyse

MARCH 1, 2022

Email marketing has proven to be an extremely effective method of reaching and retaining customers. As long as your campaign is targeted and intentional, you can expect to increase brand awareness and improve sales. This is especially important for smaller businesses, as their marketing budgets might be a bit tighter.

Email Marketing 52

Email Marketing SEO Digital Marketing Marketing 52

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. This makes an SUA essential for brands right away.

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Adobe Experience Cloud Blog

JANUARY 18, 2017

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.

SEO 123

SEO Thought Leadership User-Generated PR 123

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. And in 2022, 30% of consumers now report influencer recommendations are one of the most important factors in their purchasing decisions, compared to 27% for recommendations from friends or family.

Gen Z 119

Gen Z Millennials Retail Price 119

Martech

SEPTEMBER 26, 2023

Most marketing budgets as they stand prioritize email — a good start. Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). Most consumers (52%), on the other hand, prefer to hear from brands via email.

Marketing 108

Marketing Marketers Influencer Marketing Email Marketing 108

Hubspot Marketing

OCTOBER 23, 2023

To compare each device, I typed the following prompt into each system and evaluated the introductions in the results: “Generate a blog post listing 10 strategies for influencer marketing.” Scalenut Scalenut helps users brainstorm, write, edit, and publish SEO-optimized content. Between Copy.AI Hypotenuse.AI

Copywriting 126

Copywriting User-Generated Influencer Marketing Marketing 126

Search Engine Land

SEPTEMBER 6, 2023

Link building is an SEO practice to increase the number of inferred or direct hyperlinks (links) to a webpage. While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy. Outreach uses tactics from influencer marketing and digital PR to secure links.

PR 137

PR SEO Health Influencer Marketing 137

Moz

JANUARY 30, 2020

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? Today we are talking about SEO in 2020. This will continue to be valuable in understanding your target market.

SEO 74

SEO Influencer Marketing Place Analytics 74

Sachs Marketing Group

DECEMBER 18, 2023

AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. In return, businesses gain valuable insights directly from their audience, enabling them to tailor marketing strategies more effectively.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Should the social media team have a stake in SEO? Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. Well, not exactly.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Rock Content

JUNE 3, 2024

You simply allow your website or virtual storefront to grow along with your brand. If you’re already blogging, consider kicking things up a notch by using it to sell products or services, delve into influencer marketing , etc. Dive into affiliate marketing. You market their products and receive a commission for each sale.

eCommerce 52

eCommerce Shipping Price Retail 52

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 114

Social Media Marketing Gen Z Millennials Influencer Marketing 114

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing?

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Distribution. Optimization.

Digital Marketing 122

Digital Marketing Whitepaper Copywriting Real Estate 122