Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. Table of Contents What is a marketing audit?

Key Performance Indicator

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions.

Transform

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Other brands will find success while you watch. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing.

Marketing Strategy

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Digital Marketing

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. These goals are the objectives that a business or brand defines as most important. Brand awareness also intertwines with trust building, increasing brand recognition.

Key Performance Indicator

Sprout Social

MARCH 21, 2019

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.”

Key Performance Indicator

Martech

JUNE 24, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Strategic capabilities refer to the unique resources, skills, and competencies that enable a company to achieve its strategic objectives and gain a competitive advantage in the market.

Transform

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Get More Engagement.

User-Generated

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . What is dynamic content automation?

CRM

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Without it, you might target the wrong audience, enter the market at the wrong time, or struggle to stand out in a crowded market.

Marketing Strategy

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts. Download the template 2.

Social Media Marketing

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics

Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. A marketing plan helps make your life easier by paving the way for sales.

Marketing Plan

Scoop.it!

JULY 20, 2023

Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. The Benefits of Tailored Curation When done properly, tailored curation can provide many important benefits for your brand.

Customer loyalty

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. Case in point: 90% of brands use social media now, and 77% of them expect their usage to increase.

Management

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Content Marketing

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

eBook

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs).

Transform

Neil Patel

FEBRUARY 23, 2023

After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. Let’s get started with the fundamentals of any online marketing campaign. Segment Your Audience Are you looking to make your marketing efforts more effective?

Customer Journey

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? It provides a roadmap that guides all marketing activities and ensures a focused approach.

Marketing Strategy

Search Engine Land

FEBRUARY 16, 2023

Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Is there an actual market for it? Get the daily newsletter search marketers rely on.

SEO

Duct Tape Marketing

NOVEMBER 5, 2015

5 KPIs that All Local Businesses Should Track On Your KPI Dashboard – And 5 They Shouldn’t written by Guest Post read more at Duct Tape Marketing. A KPI is a key performance indicator – the metrics by which you measure your success. Track your ROI on marketing campaigns makes sense. All of them?

Key Performance Indicator

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. 1 Social Media Tool Create.

Price

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

Marketing Strategy

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy

Rock Content

DECEMBER 7, 2020

It is important to evaluate the efficiency of marketing and advertising strategies. It is largely linked to Content Marketing. A potential consumer of a specific brand or product. Inbound Marketing. Also called Attraction Marketing. This result is possible thanks to marketing and SEO strategies. Ad preview.

eCommerce

illumin

NOVEMBER 20, 2023

One of the key elements of media buying is identifying the target audience. This involves understanding the demographics, interests, and behaviors of the audience that a brand wants to reach. Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives.

Key Performance Indicator

Lusha

JUNE 7, 2024

A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Demystifying Go-To-Market Strategy Defining Go-To-Market Strategy A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market.

Marketing Strategy

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. What if you had a plan to handle market complexities and drive sales consistently?

Price

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR

Welcome Software

MAY 3, 2022

But that’s exactly how you’d sound if you attempted to execute a marketing campaign without a plan. A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives.

Key Performance Indicator