Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

Promotion 139

Promotion eCommerce Social Media Marketing Management 139

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back! Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. Integrating SEO and digital PR can strengthen your brand narrative and ensure a robust digital presence. This integration enhances your overall authority, creates a digital footprint and fosters long-term brand success and recognition.

PR 116

PR SEO Branding Non-Profit 116

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Branding 116

Branding Transform Management Communications 116

Martech

MAY 14, 2024

For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business.

Marketing 107

Marketing Marketers Finance Customer loyalty 107

Rock Content

DECEMBER 21, 2020

Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. But nothing that good international branding management can’t solve.

Brand Management 78

Brand Management Branding Management Logistics 78

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. It rewards in-depth, well-researched, and useful articles, not just popularity or brand awareness.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing. Local listings: What are they and why do they matter? SUBSCRIBE See terms.

Management 119

Management SEO User-Generated Customer loyalty 119

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.

Management 52

Management User-Generated Customer Journey Analytics 52

Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. If you’re a retailer and knowing your customer’s birthday is a key part of your promotional strategy, focus on how you can collect that data for as many customers as possible.

Place 90

Place B2C Email Marketing Retail 90

Hubspot Marketing

AUGUST 19, 2022

In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost?

Promotion 136

Promotion Fashion Analytics Retail 136

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketing Marketers Advertising 98

Search Engine Land

JULY 13, 2023

Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Marketers must ensure they are purchasing ad space on platforms with effective technology to manage frequency. 68% of participants blamed the brand for the repetition. By the numbers. SUBSCRIBE See terms.

Branding 90

Branding Place Management Promotion 90

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Search Engine Land

APRIL 27, 2023

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small business. This article covers best practices for managing your online reputation so you can set your brand up for success both online and in the real world. Social media content.

Management 95

Management SEO Branding Place 95

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Health Education Finance 108

Hubspot Marketing

AUGUST 17, 2022

The good news is implementing a talent management program can help businesses of all sizes and employee engagement levels find a sense of balance. What is talent management? What attracted you to the company in the first place? How does talent management fit under the HR umbrella? Talent Management Strategy.

Management 98

Management Key Performance Indicator Promotion Price 98

Hubspot Marketing

MARCH 17, 2022

Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S. for their best tips on staying organized.

Management 111

Management Promotion eBook Branding 111

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. However, there’s a spread across economic and political spectrums, making it an exciting place for debate.

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Sachs Marketing Group

SEPTEMBER 17, 2022

Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. A negative review or mention on social media can be damaging to a company’s reputation, so it’s essential to have a plan in place for dealing with these situations quickly and effectively.

Management 91

Management Customer loyalty SEO Customer 91

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). An E-E-A-T evaluation takes place primarily on a meta level for the website, source entity, or content creator.

Management 98

Management PR User-Generated Brand Management 98

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 120

Branding Fashion Gen Z B2C 120

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 126

Branding Communications Health PR 126

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. A brand like Honda tries to make you a customer for life (buy a Civic in college, buy a minivan when the children come, and drive off into a sensible sunset in your tricked-out Accord). You can use them to calculate and track your marketing ROI benchmarks in one place. CV = AOV x PF.

Promotion 113

Promotion Finance Analytics User-Generated 113

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. Customers can get almost anything they want in one place. Better ads, trust, safety?

Branding 100

Branding Price Customer loyalty Marketing 100

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Everything is part of a complex management process that does not bring immediate results — it produces lasting results. Do you want to know more about branding and how to work it so that your company is not just another one in the market? What is a brand?

Management 72

Management Branding Transform Communications 72

Hubspot Marketing

JUNE 7, 2021

In an ideal work environment, our managers will also champion us and help us climb the ladder. As a business owner, you also want that level of support for your brand. That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. How to Be (and Gain) a Brand Champion.

Branding 130

Branding Promotion User-Generated Advertising 130

Many Chat

APRIL 22, 2022

What better way to take advantage of this growing industry than to build brand partnerships with these companies? Let’s look at his best advice for finding and thriving with brand partnerships as a content creator. Minimum views per month The verbiage you can and cannot say while promoting a product. Types of brand partnerships.

Branding 97

Branding Promotion Price Influencer Marketing 97

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 122

Branding Gen Z User-Generated Promotion 122

Hubspot Marketing

APRIL 22, 2019

All of which is to say -- a paid advertising strategy for Pinterest isn't such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition. With over 250 million users , Pinterest is a great place for businesses to advertise products. Pinterest Promoted Pins.

Promotion 145

Promotion Advertising Advertisers Product 145

Sprout Social

APRIL 16, 2020

Few people experience the same level of verbal abuse that social media managers see on the regular. Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. Campus social media managers get this in their inbox. Support them.

Health 144

Health Management Place Social Media Marketing 144