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How to use AI to find and prioritize untapped market segments

Martech

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point. Processing.

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Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Measure aided brand awareness.

Branding 133
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LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.

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How to move beyond performative segmentation and embrace authenticity

Martech

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Geographical segmentation is also losing its effectiveness.

eCommerce 130
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Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

The power of combining segmentation and personalization in email marketing Segmentation and email personalization are useful on their own, but you get the best results when you use them together. Segmentation without personalization is too broad. Yes, using email segmentation is better than not.

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AI-powered martech news and releases: August 1

Martech

It provides DSPs with frequency intelligence across a brand’s media portfolio before bidding, aiming to reduce ad waste, enhance campaign effectiveness, and improve the viewing experience. Persado’s new genAI technology lets brands create scalable content that engages specific groups.

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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.

Retail 117