The Marketer's Guide to Segmentation, Targeting, & Positioning
Hubspot Marketing
OCTOBER 29, 2020
I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Here’s what a brand positioning map (with fictitious brands) may look like.
Let's personalize your content