Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. If your brand isn’t showing up in those conversations, you risk being left behind by your competitors.

Market Trends

SmartBrief - Marketing

AUGUST 13, 2024

By educating marketers, agencies, media companies and businesses about the value of interactive advertising, the IAB aims to promote the growth of the interactive advertising marketplace. MMA SmartBrief for Modern Marketing For modern marketers and CMOs. The post Interested in the latest marketing trends?

Market Trends

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector.

Manufacturing

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends

The Drum

JUNE 12, 2025

From AI-infused campaigns to purpose-driven creativity, this year’s Gold winners at The Drum Marketing Awards (Americas) 2025 reveal a marketing industry evolving fast - culturally, technologically, and creatively. Here's a round-up of the 10 defining trends that ran through the very best campaigns.

Market Trends

Martech

JULY 30, 2024

Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Branding

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper

Marketing Insider Group

NOVEMBER 21, 2024

Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement. Understanding how social media management will continue to develop in CRM platforms helps marketers prepare for future shifts.

CRM

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies. AI’s interpretation of design prompts also misses the subtleties of client requests.

PR

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. DON’T: Assume an influencer’s followers already know about their brand relationships.

Gen Z

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform

Martech

AUGUST 8, 2024

Once that is done, Slipstream puts the brief into a template format and checks to see if it reflects the client’s priorities and business objectives — anything from the need to focus on sustainability or DEI to the brand’s tone of voice and distinctive brand assets.

User-Generated

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. This blending of online and offline experiences means brands need to create seamless connections across platforms.

Customer

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. I instructed it to use my voice and supplied all the previous posts in this series for reference.

Transform

Search Engine Land

JULY 17, 2024

In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.

SEO

Backlinko

NOVEMBER 22, 2024

For example, you can test whether adding a brand name in the meta description increases your click-through rate (CTR). Brands like Meta, Rackspace, and Adobe use BrightEdge to support their marketing teams in scaling content creation. It skips the entire procurement process, and minimizes the amount of legal/HR work required.

SEO

Backlinko

NOVEMBER 8, 2024

Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. AI can give you access to real-time insights into market trends and user behavior. It drives revenue and shapes how customers perceive your product or brand. Want proof?

Price

Marketing Insider Group

JANUARY 27, 2025

Their experience keeps campaigns aligned with market trends and platform updates. Whether aiming to increase brand awareness, generate leads, or boost sales, their targeted approach aligns campaigns with business goals. Image source Access to Advanced Tools PPC agencies often use advanced tools to manage campaigns.

Management

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Brands partner with influencers based on audience demographics, engagement rates, and content style.

Influencer Marketing

Martech

OCTOBER 9, 2024

The Modern Marketing Data Stack Unveiled: Leaders and Ones to Watch See the reveal of the standout leaders and exciting up-and-comers across 10 crucial categories of the Modern Marketing Data Stack.

Transform

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Choose metrics intentionally (new brand vs. established).

Analytics

Backlinko

DECEMBER 23, 2024

Meaning users want to investigate and compare brands or services. Consider market trends, customer feedback, and lifetime value, too. Say youre a fast-growing brand that cant compete with big players that rank high for high-volume and high-difficulty keywords. Lets take a keyword like “best online course platforms.”

SEO

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. But Wistia’s priority is to be the go-to resource for video marketing. This isn’t guesswork or aggregated data from other sources.

SEO

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. Social Media Marketing Ebooks Want to dive deeper into a social media best practice or strategy? The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025.

Social Media Marketing

Marketing Insider Group

DECEMBER 11, 2024

Value and Meter reports that online advertisements can increase brand awareness by 80% and that visitors who end up on your website through an ad are 50% more likely to buy something from you. Continuous testing is a good way to keep your brand ahead of the competition. The result is more impactful and engaging ads.

Advertisers

AWeber

MAY 15, 2025

A focused niche helps you build trust and authority, making your recommendations more effective when you do affiliate marketing. Look for trusted brands with fair payouts, reliable tracking, and helpful resources. Research and Join Top Affiliate Programs Not all affiliate programs are created equal.

Affiliate Marketing

Hubspot Marketing

JUNE 10, 2025

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. The study results tell me that inclusive marketing resonates with consumers.

Fashion

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience. Solicit brand partnerships.

User-Generated

Use Insider

NOVEMBER 29, 2024

It takes a practical approach to help listeners create scalable marketing campaigns and stay ahead of the latest marketing trends. With over 300 episodes, it offers something for everyone, whether you’re new to marketing or a seasoned professional. The podcast goes beyond the basics.

Millennials

Search Engine Land

AUGUST 29, 2024

Clearly articulate business objectives Specify the overall business objectives, such as increasing revenue, enhancing brand awareness, generating leads or boosting engagement rates. Consider factors like channel maturity, potential ROI and customer and market trends.

Digital Marketing

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." Now, you can change your newsletter name, add branding, welcome emails and other custom content.

Promotion

Search Engine Land

SEPTEMBER 4, 2024

Optimize your existing budget Reduce budget wastage: Identify and eliminate wasteful spending on brand terms that are already ranked #1 organically, monitor competitor infringements and lower your CPCs by managing affiliate ad hijackers. Adthena’s Infringement Tracker will track all of your brand infringements by the hour.

Retail

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid.

Transform