Adobe Experience Cloud Blog

JULY 30, 2018

You point your smartphone camera at an empty spot in your living room, et voila, a brand-new Ikea chair appears on your screen. You move around, looking for the perfect place to wedge in some new piece. As technology evolves, so does storytelling. VR is a novel way to tell a story, promote a product, sell a brand.

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Marketing Insider Group

JULY 20, 2023

Who does the AI content belong to and how can Copyright laws keep up with this new technology? Real-World AI Shortcomings Now, a new development in the AI timeline has surfaced. We will continue to see purpose driven marketing take a bigger role in driving thought leadership and positioning brands for greater awareness.

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User-Generated Thought Leadership Law Entertainment 66

Adobe Experience Cloud Blog

MAY 5, 2015

Emojis also reflect the times, such as those showcasing diversity and individuality, while others keep up with trends, such as those representing brand new technologies like the Apple Watch. It’s important to remember why people started using emojis in the first place. Branded Emojis. Being Emo tional.

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Adobe Experience Cloud Blog

JULY 14, 2015

With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications. Clearly, beacons are the it -technology, and it’s time for marketers to jump on board.

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Marketing Insider Group

JUNE 14, 2021

Videos that tell your brand story. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Twitter’s also a great place for users to consume social and educational video content.

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Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Adoption of new technologies is often the easy part.

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Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. This is one of the few places I would say to go with all text. It might seem like I’m contradicting myself here, but emails with images have their place.

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Adobe Experience Cloud Blog

MAY 16, 2018

Much of campaign strategy and even the value of marketers is identifying “who” we want to communicate with, “what” they are interested in discussing, and “why” they are motivated to connect with our brand to fill a particular need. Feeling overwhelmed with the number of places to communicate with audiences?

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Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. In case you haven’t heard, account-based marketing (ABM) is the new standard for strategic, account-centric, B2B marketing. The options are endless! Comment below!

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Adobe Experience Cloud Blog

AUGUST 8, 2013

Google is leading the innovation with priority mail and the new tabbed inbox. Less and less emphasis is going to be placed on IP reputation to get to the inbox. More emphasis is going to be placed on content in the email. Email is a relatively new technology, only being widely available for 15 years or so.

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Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Subjective results: Outcomes such as brand recognition, engagement , and customer relationships. Generating Brand Awareness. Starting at the top of the funnel, events can be an effective method of driving brand awareness with your audience and industry as a whole. These technologies can include your own product.

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Adobe Experience Cloud Blog

MAY 5, 2016

Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. Of course, it might not be that easy or cheap (or relevant) to get Matthew McConaughey on board with your brand.

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Adobe Experience Cloud Blog

JULY 6, 2016

The lines are merging as users, who are interacting with friends and family around the clock, naturally expect brands to react in a similar fashion. You can resize, rotate, and place them anywhere on your photos, making it a unique way to personalize them. As a social media manager, these are very big wins in my book!

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Adobe Experience Cloud Blog

AUGUST 19, 2016

But the hesitation that some B2B marketers face when it comes to SEO is the very reason that the brands that do use it have a strategic advantage (vs. With the array of tactics and new technologies in the marketplace, it can be challenging to identify what strategy will work best for you. If not, you’re not alone.

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Adobe Experience Cloud Blog

JUNE 7, 2019

Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Some worry that using machine learning implies that your brand will eventually lose its human touch that is so essential for emotional connections with customers.

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Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner. Drew Neisser.

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Adobe Experience Cloud Blog

APRIL 29, 2016

Gone are the days where a print ad strategy was all you needed to acquire new customers and keep your brand top-of-mind. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. An easy place to start is through your buyer personas.

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Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. One of the biggest hurdles for experiential marketing campaigns is translating a brand—a company’s identity—into physical space in a way that encourages memory creation. Give yourself lead time.

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Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. One of the biggest hurdles for experiential marketing campaigns is translating a brand—a company’s identity—into physical space in a way that encourages memory creation. Give yourself lead time.

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Set Up

APRIL 11, 2024

If it's a change in direction or something new.” He believes in explaining the why behind any business decisions so that he can articulate how the team can rally behind the new direction and find their place in the change. Q5 | What is a brand that you admire? Despite going all out, no results transpired.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. What techniques and technologies can marketers use to take their marketing to the next level? First, you have to have a lead nurturing platform in place.

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Adobe Experience Cloud Blog

MARCH 3, 2015

But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing. Your Story As A Starting Place. What’s old is new—very new. Storytelling Is Timeless. What do you think?

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Adobe Experience Cloud Blog

APRIL 6, 2018

Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. Foxx rose to fame as a comedian, eventually transitioning to television and film.

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Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. For clear message match, every landing page should: Reflect the branding of the advertisement.

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Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. The pizza was delicious.

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Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

Ask questions like: Are you in charge of your team’s technology budget? In the next three months, how likely are you to purchase a new technology solution? That way, you get to see your lead data and feedback all in one place. But your job’s not done yet. Data here, data there: closing the loop.

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Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. Thought leadership.

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Adobe Experience Cloud Blog

APRIL 6, 2016

In the past five years, marketers have been grappling with the emergence of new technologies, but the challenge–and perhaps opportunity–is about to go into overdrive over the next five years. If you lose their interest, buyers can switch brands or cut the cord with a keystroke. Marketing is the brand.

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