Branding Performance Marketing Place Thought Leadership 
Martech
MAY 29, 2024
The new demand gen philosophy If you haven’t been close to the conversation, some great points are being made about the flawed strategies that have come to represent the majority of demand generation: The prevalence of lead gen as the main success metric of marketing efforts, feeding near-term dashboards instead of actual revenue outcomes.
Kevin Indig
AUGUST 7, 2023
Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?
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Set Up
MARCH 14, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Piligian shared that curiosity alone can take you very far in the marketing industry. “Be
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MARCH 28, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q5 | What is a brand that you admire? You can spot their brand ads.
Set Up
APRIL 6, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He wanted to create the idea of “living the brand” for consumers and internally for the realtors. Q5 | Is there a brand that inspires you? Q4 | Is there a musical artist who inspires you?
Set Up
AUGUST 17, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Adashek’s source of inspiration comes from two places: clients/partners and his team. Q5 | What brand do you admire? A client once said, "Clear is kind. Q3 | Where do you find inspiration?
Hubspot Marketing
MARCH 19, 2024
As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Image Source 6.
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