Litmus

DECEMBER 27, 2021

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. Shoppers like the thought of getting an item first and being ahead of the crowd. Showcase your best sellers.

Shoppers 95

Shoppers CRM eCommerce Fashion 95

Martech

OCTOBER 6, 2021

With an emphasis on in-store experiences at grocery stores, Vibenomics audio OOH is currently used by over 150 brands at Kroger and Kwik Trip locations. The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. In-store experiences. Why we care.

Shoppers 91

Shoppers Transform Advertising Advertisers 91

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Shoppers User-Generated B2C 135

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Use Insider

JANUARY 17, 2024

Our omnichannel marketing platform empowers beauty brands with data-driven personalization and AI-powered segmentation to create engaging, conversion-driving customer journeys tailored to each beauty customer. Showing your prospects how good your products make others feel is a great way to get your brand noticed.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations.

Promotion 136

Promotion Shoppers Non-Profit Advertising 136

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back! Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Power Digital Marketing

NOVEMBER 21, 2022

56% of shoppers already started shopping in October , but they’re expected to spend less as nearly 60% plan to cut back on non-food spending for the 2022 holiday season. . This year, brands have an opportunity to be nimble and focus on providing value to their customers in new ways with more cost-friendly alternative promotions. .

Promotion 40

Promotion Shoppers Law Shipping 40

Martech

NOVEMBER 15, 2023

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? Also, don’t forget about the post-holiday season and where shoppers discuss their #hauls. A survey of U.S.

Shoppers 107

Shoppers eCommerce Shipping Retail 107

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? You still have to write for shoppers in a way that drives conversions. Remember, shoppers are the ones reading and making decisions to purchase. Ssponsored brands video targeting. Sponsored brands video-only creatives. Are your prices competitive?

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Search Engine Land

MARCH 8, 2023

All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon Store. It’s a free DIY platform that enables brand owners to create and design multi-page stores to showcase their products and brand story. Introducing your brand to new customers.

Branding 95

Branding eCommerce Retail Promotion 95

Neil Patel

APRIL 20, 2021

True to its name, it gives shoppers the option to order items online and pick them up in-store. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. Once packages are ready for pickup, shoppers can receive a notification through SMS or email.

Shoppers 132

Shoppers Shipping Retail Branding 132

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Four out of ten shoppers want something they’re familiar with. Branded traffic delivers results. The implications of this are huge.

SEO 52

SEO Branding Non-Profit Shoppers 52

Hubspot Marketing

NOVEMBER 5, 2019

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. Free Promotion.

Shoppers 126

Shoppers Product Gen Z Promotion 126

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.

eCommerce 98

eCommerce Shoppers Retail Price 98

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 126

Branding Retail Shoppers Customer loyalty 126

Litmus

JULY 18, 2023

Holiday shoppers will soon be making their lists and checking them twice. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails.

Shoppers 123

Shoppers Email Marketing Marketing Marketers 123

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand. Tempo Shifts Shopper’s Energy. See what we did there?).

Branding 88

Branding Energy Food Shoppers 88

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advertisers can now include branded videos or customer demonstrations instead of just static images. ” Advantage+ creative optimizations. Reminder ads.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Management 107

Management Branding Shoppers User-Generated 107

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Welcome Software

DECEMBER 12, 2022

Today’s buyers value their experience with a brand over product quality and price. So, customer experience mistakes can turn away shoppers and leave your brand in the dust. Numerous touchpoints shape their experience with your brand, including, but not limited to: A social media ad. We’ll answer that question.

Customer 72

Customer Branding Shoppers Customer loyalty 72

Search Engine Land

MAY 22, 2024

” Navah Hopkins , brand evangelist, Optmyzr: “There are several updates that apply to B2B/Lead gen: Image to video ads, brand controls, Demand Gen lookalikes needing only 100 users, profit bidding, and ads serving in AI overviews.” Interested in virtual try-on and 3D product images enhancing shopper experience.

Advertising 103

Advertising Advertisers Shoppers User-Generated 103

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. shoppers broke records during Cyber Week, spending $70.8 They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand?

Shoppers 94

Shoppers Transform Customer loyalty Customer Journey 94

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Transform 96

Transform B2C Shoppers eBook 96

Businesses Grow

JANUARY 17, 2024

” So … I’m not a shopper. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. But the advertising and promotions offer even deeper discounts on already low prices. Temu and Shein are dominating the retail scene, seemingly coming out of nowhere.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. Why Instagram shopping should be a top priority for ecommerce brands. But times have changed. Source: Soludos.

Shoppers 126

Shoppers Customer eCommerce User-Generated 126

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. This presents a huge opportunity for brands in terms of reach. Bombarding potential customers with ads could harm a brand’s reputation and dissuade consumers from making a purchase.

Shoppers 91

Shoppers Retail Advertising Advertisers 91

Neil Patel

JANUARY 6, 2021

This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. This enables advertisers to reach shoppers at the various stages of their buyer journey. Retail media is changing the way shoppers and brands interact. Shoppers also benefit from retail media in a few ways.

Retail 144

Retail Shoppers Non-Profit Real Estate 144

Use Insider

MAY 10, 2023

The power of personalization for D2C brands Personalization is the process of tailoring a customer’s experience to their specific needs, preferences, and behaviors. Let’s talk about ROI A common challenge for D2C brands is managing tight budgets while still striving to hit their targets (which are always, always growing).

Branding 52

Branding Shoppers User-Generated Customer Journey 52

Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Use social media marketing to promote your sales in advance. Use a chatbot to help shoppers find products faster.

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. Source: Survey of 1038 online shoppers.

Branding 99

Branding eCommerce Shoppers Millennials 99

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. Simplified stack.

Retail 136

Retail Shoppers eCommerce Manufacturing 136

Econsultancy

MARCH 11, 2022

Pre-pandemic, you could argue this wasn’t a problem – shoppers could gain the best of both worlds. Such trends have led Chinese consumers to spend vastly more time in online retail, with the average Alibaba shopper visiting online outlets nine times a day and spending an average of 27 minutes daily in shopping apps.

Retail 75

Retail Shoppers Branding Transform 75

Litmus

JULY 27, 2022

Holiday shoppers will soon be making their lists and checking them twice. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails.

Shoppers 112

Shoppers Email Marketing Marketing Marketers 112