article thumbnail

4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Hubspot Marketing

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 101
article thumbnail

More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Popular for furniture. Get MarTech! In your inbox.

Shoppers 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

New beauty features for shoppers. In addition to bringing its AR beauty features to mobile browsers, Google also announced new ways for shoppers to shop: Hair color. Shoppers will just need to search for a foundation type or name, select the product that they are interested in and tap “try on” How it works.

article thumbnail

How to promote your Etsy shop: Tips, best practices, and examples

AWeber

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

article thumbnail

Worsening economy has more shoppers getting online info before making in-store purchases

Martech

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Other findings: 61% said receiving personalized promotions or recommendations will make them more likely to make a purchase.

Shoppers 108
article thumbnail

How to Use Shopper Generated Content to Personalize Your Emails

Litmus

Whether it’s using the right imagery, creating urgency, or guiding shopping decisions, achieving an exceptional brand experience separates your business from the competition and keeps satisfied shoppers coming back. By combining your CRM data with online behavior, you can craft a shopping experience tailor made for any audience or shopper.

article thumbnail

Vistar Media integrates audio OOH to reach in-store shoppers programmatically

Martech

The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. The Vibenomics platform allows advertisers to play background music and update the environment with promotional messaging and live updates to drive sales.

Shoppers 105