Sachs Marketing Group

DECEMBER 18, 2023

In 2024, the strategic use of AI involves more than just automation – it’s about leveraging AI for smarter decision-making and personalized user experiences. AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. That’s where the Threads algorithm comes in, friend.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

User-Generated 114

User-Generated Price Retail Marketing 114

Sachs Marketing Group

DECEMBER 26, 2023

Are you struggling to increase visibility on Instagram and need help with your social media marketing ? Instagram is one of the most popular social networks in the world, attracting around 1.35 billion users. This could be your brand’s logo or a professional headshot if you’re a personal brand.

User-Generated 52

User-Generated Social Media Marketing Transform Entertainment 52

Hootsuite

APRIL 18, 2022

Say you’re a fashion brand with a chic new collection of capes (the dream ). Your Reels can appear in users’ feeds. Users can also follow hashtags, allowing your Instagram posts with hashtags to appear in their feeds even if they don’t follow your Instagram account specifically. Use third-party hashtag generators.

Fashion 141

Fashion Food User-Generated Health 141

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Q: How do you currently manage incoming leads from social media?

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. If you’re new to social media leads, treat this article as a primer.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Increase brand awareness.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

OnPassive Marketing

JULY 14, 2022

Content marketing is creating and distributing valuable, relevant, and exciting content to attract and retain customers. It is a strategy used by businesses to create and distribute engaging content that helps them reach their target market. Content must be relevant, engaging, and valuable to your target market to be effective.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. Social commerce is exploding.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Moreover, AI marketing helps companies improve their ROI by reducing costs, increasing efficiency, and generating more revenue.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Neil Patel

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. Now, imagine you’re a marketer for a local business. Digital brands that want a specific type of customer or client can benefit from a national presence. Understand the Medium.

Millennials 119

Millennials Advertising Advertisers Target Market 119

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. More than two billion global Instagram users are up for the taking. Brand awareness. Why do businesses use Instagram?

User-Generated 98

User-Generated Fashion Food eCommerce 98

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Unlike today’s Explore Page, this selection of content didn’t cater to an individual users’ specific interests.

User-Generated 91

User-Generated Social Media Marketing Promotion Place 91

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Apple and Google Play users have downloaded the TikTok app over 1.5

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 90

CRM Digital Marketing Management User-Generated 90

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Social media is no different.

Social Media Marketing 124

Social Media Marketing User-Generated Marketing Marketers 124

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers. If you’re posting on behalf of a lifestyle brand, this list is for you.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Rock Content

NOVEMBER 5, 2020

In a tech landscape full of apps vying for user attention, it’s no surprise that sometimes brands may consider that the best way to keep your audience using yours is to reinterpret what’s already gaining traction elsewhere. Here are 5 tips on how you or your brand can bring your creative A-game to your Instagram Reel content.

User-Generated 72

User-Generated Retail Communications Promotion 72

Sprout Social

MARCH 26, 2019

To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Advantages of social media listening.

Marketing 102

Marketing Marketers User-Generated Social Media Marketing 102

Duct Tape Marketing

OCTOBER 14, 2016

What Is Social Media Success? As a brand, counting followers is a ‘vanity metric’ that is not always reflective of success. Social media is a marketing channel that requires as much time, effort and often as much spend as the likes of SEO, PPC and email marketing. Set Goals Around Metrics That Matter.

Social Media Marketing 77

Social Media Marketing User-Generated Analytics Email Marketing 77

Exposure Ninja

OCTOBER 2, 2023

Print Marketing Examples Print marketing refers to any marketing material that’s printed. This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Neil Patel

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. You can use it to drive traffic, revenue, and brand awareness. Not every shortcut is a good idea.

Social Media Marketing 145

Social Media Marketing Analytics Marketing Marketers 145

Spiralytics

AUGUST 24, 2023

Social media content writing is a way to shape your brand and connect with your audience. One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. What is Brand Voice? What is Brand Voice?

Branding 98

Branding Energy Transform Health 98

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 120

Branding Analytics Food Social Media Marketing 120

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. They have helpful web pages, social proof, attractive design, persuasive writing, and SEO implementation. Build trust.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. This research should assess customer interest and ensure the target audience has the financial means to purchase your solution. Your business plan should include an in-depth market analysis.

Transform 69

Transform Affiliate Marketing Shipping Education 69

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77

Sachs Marketing Group

JANUARY 30, 2023

Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation. This article will discuss the different digital marketing strategies that law firms can use to grow their business. When a user clicks on the ad, the law firm pays a fee to the search engine.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Hootsuite

JULY 6, 2023

billion monthly active users. A great Facebook caption will add context or showcase your brand’s point of view. Or use our AI-powered Facebook caption generator to get unlimited ideas. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

User-Generated 81

User-Generated Entertainment Social Media Marketing Millennials 81

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

CRM 106

CRM User-Generated SEO Management 106

Sachs Marketing Group

DECEMBER 1, 2023

Embrace SEO Search engine optimization (SEO) will remain a cornerstone of effective small business marketing in 2024. Despite the major changes on the horizon, including the rollout of Google’s Search Generative Experience (SGE), SEO will still be one of the most powerful forms of increasing your visibility online organically.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Scoop.it!

DECEMBER 27, 2022

In this post, we’ll look at 5 practical steps to expand your business on social media and how to generate more leads with the simple strategy of keeping your audience engaged by curating your content. Why Use Social Media Platforms For Your Business? What is a social media platform and channel?

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59