campaign-strategy 
Social Media Examiner
MAY 1, 2024
Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? In this article, you’ll discover how agile marketing can improve results for your clients.
Marketing Insider Group
APRIL 10, 2023
The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem. And that begins with sharp, flexible PPC strategies. And sellers using Fulfillment by Amazon logistics services sacrifice nearly half the revenue from each sale.
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Vertical Response
MARCH 8, 2024
Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. We’ve compiled 10 proven strategies to help you bypass spam filters and consistently reach your audience’s inbox.
Search Engine Journal
DECEMBER 5, 2022
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
MARCH 8, 2023
As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Download this guide from Bloomreach and learn how to leverage first-party data to power your email campaigns to drive revenue and increase customer lifetime value.
Bannerflow
JULY 30, 2021
Yet, what are the strategies that can help your brand move ahead of the competition? Indeed, there really is no time like the present when it comes to putting new strategies into action, with consumers now firmly digital-first thanks to the impact of the global pandemic. Use real-time technology in your display campaigns.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.
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Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy. How to make the most of every campaign.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success.
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