Martech

MAY 7, 2024

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. We’ve tried to transition our language to each other from “Maybe we should do X” and “I think you should do X” to “Can you do X by Thursday?” and “I want you to do X.”

Management 97

Management CMO Product Marketing 97

Vertical Response

APRIL 19, 2024

When a team is productive, it means they’re not merely busy—they’re effective, driving value to the success of the overall business. For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement.

Management 96

Management Product Health Transform 96

Martech

FEBRUARY 14, 2024

One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD. “One How has it been for you?

Customer 119

Customer Customer Journey Communications Brand Management 119

Buffer Marketing

SEPTEMBER 5, 2023

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. But for Chi, the greatest joy comes from producing work the team is proud of.

PR 107

PR Social Media Marketing Management Analytics 107

Martech

JANUARY 10, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Not exactly the most common career path for a marketer. But I do believe I was meant to be a marketer, and I got my opportunity to do that within GE, during my long career there. He’s also spoken at The MarTech Conference.

eCommerce 106

eCommerce CMO Law Traditional Marketing 106

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. It can help teams scale and move faster, and it helps automate manual tasks. Against this backdrop, we want to hear about your marketing career. The AI explosion. Is it a tool? Is it a job killer?

Retail 106

Retail Marketing Marketers Advertising 106

Martech

FEBRUARY 15, 2024

” Scaling the use of AI Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application. Our second experience was right when ChatGPT 4 was launched and we added Jasper to help us with content and image generation. Honestly, we have had mixed results.

Shipping 123

Shipping Communications Management Product Marketing 123

Businesses Grow

MAY 13, 2024

each day and go through business publications, looking for news about our customers and our competitors and summarize these findings in a document for our executives before they arrived at work. You make people better colleagues, better team members, even better leaders.” But I had the worst job in the department!

Energy 91

Energy Education Customer Marketing 91

Buffer Marketing

FEBRUARY 23, 2023

We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. A whopping 98 percent of respondents want to work remotely for the rest of their careers. One teammate has been a digital nomad ever since joining the team.

Communications 131

Communications Promotion 131

Martech

APRIL 30, 2024

As you’ll see, he kind of stumbled into a job and career he loves. And then the biggest thing for me today is we have such an impressive and fun team to work with. A: From our end, it’s been validating a lot of our approach. A: From our end, it’s been validating a lot of our approach.

CRM 98

CRM Email Marketing Education Marketing 98

Martech

NOVEMBER 27, 2023

“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” We launched our Player 22 Fund last year,” said Uhrman. “It

CRM 101

CRM Thought Leadership Education Customer 101

Martech

DECEMBER 12, 2023

It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference. This communication to your team members should come through regularly planned meetings.

Management 118

Management Communications Analytics Content Marketing 118

Sprout Social

MARCH 23, 2023

” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Here are some of the highlights of my career so far, and a few important lessons I’ve learned. My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education.

Management 105

Management Education Place Product 105

Martech

JANUARY 17, 2024

The incumbent IT team had signed a two-year contract for Marketing Cloud. After the acquisition, the IT team from the acquired company replaced the IT team that signed the contract, and these new IT people preferred another marketing platform. And the messages about benefits have to trickle down to their teams.

Transform 106

Transform New Technology User-Generated Communications 106

Hubspot Marketing

MARCH 28, 2023

Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But the fact that it's common doesn't make it any less damaging to a person's confidence and career growth. How to Tell If You Have Imposter Syndrome We often overlook the signs of impostor syndrome that come up in our day-to-day lives.

Health 143

Health Management Education Product 143

Sprout Social

NOVEMBER 27, 2023

Jeff MacDonald, Social Strategy Director at Mekanism says, “I love that the Arb has programming specific to topics and trends in our industry. Members get an insider’s view into how other social teams across countries and domains operate and draw from shared experiences to reach their goals.

Social Media Marketing 84

Social Media Marketing Place Management Communications 84

Set Up

MARCH 28, 2023

Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys. ” — Missy Stearns | Director of marketing | Northwest Pump MEET THE LEADERS: Q1 | What inspired you to pursue a career in marketing? . “

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Martech

FEBRUARY 21, 2024

It says that “governments” (no qualifier) may impact support and service teams with “digital only ambitions.” Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers.

Customer 100

Customer Non-Profit Law Place 100

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Employee Engagement and Retention: EGC fosters a sense of camaraderie, making employees feel like they are part of a team with a shared mission.

Transform 83

Transform User-Generated Branding Education 83

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We must be accountable to our customers and stay ahead of the technology curve in data integration strategies.

Management 143

Management Customer Communications Product 143

Buffer Marketing

FEBRUARY 10, 2023

It's not the typical aspirational career path! After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. We’re far from being an isolated team! To me, it's the biggest perk!

Finance 77

Finance Communications Product Management 77

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. The AI revolution screams career opportunity.

Transform 100

Transform Marketing Marketers Education 100

Martech

DECEMBER 7, 2023

” For years, marketing teams just sent emails with a link to a static gift card. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. 3D, dynamic.”

Transform 111

Transform CMO New Technology B2C 111

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. ” “Our ads business helps millions of businesses thrive and we’re grateful to Jerry for his many accomplishments in this area.

Price 124

Price User-Generated Advertising Advertisers 124

Search Engine Land

DECEMBER 7, 2022

This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. . The best path to advance your SEM career involves: Delivering stellar execution and task management. Providing incredible contributions to your team. Train/mentor junior team members.

Health 92

Health Management Promotion Search Marketers 92

Businesses Grow

APRIL 10, 2024

But how do you get the world to pay attention, especially when it threatens careers, storied sports teams, the Olympics, and a multi-billion-dollar industry? Click here to enjoy Marketing Companion episode 286 Please support our sponsor, who brings you this amazing episode. In some cases, it is taking their lives.

Health 69

Health Marketing Marketers Email Marketing 69

Search Engine Land

JANUARY 13, 2023

There are three essential skills you need to develop to progress your SEM career. Every day you are sharing information across teams, clients , and vendors. Often, instant messaging via Slack or Teams is informal and conversational. No matter where you work, you are a member of a team. Effective collaboration.

Energy 93

Energy Communications Management Analytics 93

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. A: My career path has been an irregular one, to say the very least.

Analytics 109

Analytics Digital Marketing Advertising Advertisers 109

Martech

FEBRUARY 7, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. I was working with marketing and with the engineering team, building a product. And I think I’ve taken that with me the rest of my career. We started an online record label to sell our stuff. How has it been for you?

Transform 110

Transform New Technology SEO Digital Marketing 110

Businesses Grow

JANUARY 25, 2024

There was no way I could hide this from my CEO or my team anymore. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. Marketing career burnout and you Ten years ago, there was no talk of workplace well-being. And it’s not just the hard skills.

Health 79

Health Gen Z Food Marketing 79

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. What kind of training and enablement will our staff need to use new tools effectively? This applies particularly when you’re either early in your career or making a lateral career change.

Marketing 92

Marketing Marketers Management Product 92

Set Up

JANUARY 18, 2024

to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand. When Durham was starting out in her career, she took advantage of every opportunity to learn. Durham emphasized that intentionality is just as important when mapping out career pursuits.

CMO 64

CMO Thought Leadership Performance Marketing Branding 64

Martech

JULY 27, 2023

In this new series, we dig deeper into the stories of our expert contributors. A: Yes, my first career was graphic design. A: While working in those design jobs, I worked with photographers and that got me interested in photography, so my second career was starting a photography business. Also, I really love learning.

CRM 92

CRM PR Marketing Automation Platform Customer Journey 92

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. We reveled in the speed and scale our pipes allowed. Technology will forever be part of our jobs. Find effectiveness for the 95% We need a much better answer for engaging with the 95% of our future buyers, who are not yet in-market. Lead capture forms. Lead scoring. Lead ranking.

Marketing 121

Marketing Marketers Manufacturing Performance Marketing 121

Sprout Social

AUGUST 4, 2022

Social media is where people go to level up their career. In your social posts, emphasize what your company offers and the impact this new hire will make on your team. At our restaurant, we’re proud to offer comprehensive benefits, flexible hours and ongoing development opportunities. Apply today by visiting our Careers page.”.

Logistics 100

Logistics Food User-Generated Branding 100

Martech

JUNE 28, 2022

The B2B buying process has gone primarily digital; most B2B sellers and teams have not. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. The change and challenge revenue teams face are real. A reality check.

Whitepaper 112

Whitepaper Transform Finance Market Trends 112

Search Engine Land

OCTOBER 26, 2022

In the first part of our SEM career playbook series , we defined the roles you will likely find within the digital marketing industry. Your employer often provides opportunities to sharpen your skills and advance your SEM career. Of course, this could be said for career advancement in any industry. Curious inclination.

Energy 100

Energy Education Digital Marketing Communications 100