Hubspot Marketing

MAY 1, 2024

Professional goals are achievements or milestones you hope to achieve in your career. These include personal and professional development, skill development, salary increases, career advancement, and switches. You can set professional goals for yourself and your team to help improve your organization and elevate it to the next level.

Management 109

Management Promotion Thought Leadership Education 109

Martech

FEBRUARY 14, 2024

One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald’s are recognized with their brands,” said Nathan Strawn, senior group manager, global brand management for TD. “One How has it been for you?

Customer 121

Customer Customer Journey Communications Brand Management 121

Vertical Response

APRIL 19, 2024

When a team is productive, it means they’re not merely busy—they’re effective, driving value to the success of the overall business. For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement.

Management 96

Management Product Health Transform 96

Set Up

MAY 16, 2024

I had to understand my team, my peers, and my partners as much as I expected them to understand me. ” I had to understand my team, my peers, and my partners as much as I expected them to understand me.” The true nature of collaboration and team peer elevation or peer support,” is super important to Jackson.

CMO 59

CMO Transform Thought Leadership Energy 59

Martech

JANUARY 10, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Not exactly the most common career path for a marketer. But I do believe I was meant to be a marketer, and I got my opportunity to do that within GE, during my long career there. He’s also spoken at The MarTech Conference.

eCommerce 107

eCommerce CMO Law Traditional Marketing 107

Buffer Marketing

SEPTEMBER 5, 2023

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. But for Chi, the greatest joy comes from producing work the team is proud of.

PR 109

PR Social Media Marketing Management Analytics 109

Martech

NOVEMBER 27, 2023

“That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” We launched our Player 22 Fund last year,” said Uhrman. “It

CRM 106

CRM Thought Leadership Education Customer 106

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. It can help teams scale and move faster, and it helps automate manual tasks. Against this backdrop, we want to hear about your marketing career. The AI explosion. Is it a tool? Is it a job killer?

Retail 107

Retail Marketing Marketers Advertising 107

Martech

APRIL 30, 2024

As you’ll see, he kind of stumbled into a job and career he loves. And then the biggest thing for me today is we have such an impressive and fun team to work with. A: From our end, it’s been validating a lot of our approach. A: From our end, it’s been validating a lot of our approach.

CRM 103

CRM Email Marketing Education Marketing 103

Martech

FEBRUARY 15, 2024

” Scaling the use of AI Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application. Our second experience was right when ChatGPT 4 was launched and we added Jasper to help us with content and image generation. Honestly, we have had mixed results.

Shipping 121

Shipping Communications Management Product Marketing 121

Businesses Grow

MAY 13, 2024

each day and go through business publications, looking for news about our customers and our competitors and summarize these findings in a document for our executives before they arrived at work. You make people better colleagues, better team members, even better leaders.” But I had the worst job in the department!

Energy 108

Energy Education Customer Marketing 108

Buffer Marketing

FEBRUARY 23, 2023

We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. A whopping 98 percent of respondents want to work remotely for the rest of their careers. One teammate has been a digital nomad ever since joining the team.

Communications 132

Communications Promotion 132

Martech

DECEMBER 12, 2023

It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference. This communication to your team members should come through regularly planned meetings.

Management 117

Management Communications Analytics Content Marketing 117

Martech

JANUARY 17, 2024

The incumbent IT team had signed a two-year contract for Marketing Cloud. After the acquisition, the IT team from the acquired company replaced the IT team that signed the contract, and these new IT people preferred another marketing platform. And the messages about benefits have to trickle down to their teams.

Transform 108

Transform New Technology User-Generated Communications 108

Sprout Social

MARCH 23, 2023

” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Here are some of the highlights of my career so far, and a few important lessons I’ve learned. My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education.

Management 102

Management Education Place Product 102

Martech

FEBRUARY 21, 2024

It says that “governments” (no qualifier) may impact support and service teams with “digital only ambitions.” Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers.

Customer 105

Customer Non-Profit Law Place 105

Hubspot Marketing

MARCH 28, 2023

Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But the fact that it's common doesn't make it any less damaging to a person's confidence and career growth. How to Tell If You Have Imposter Syndrome We often overlook the signs of impostor syndrome that come up in our day-to-day lives.

Health 143

Health Management Education Product 143

Set Up

MARCH 28, 2023

Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys. ” — Missy Stearns | Director of marketing | Northwest Pump MEET THE LEADERS: Q1 | What inspired you to pursue a career in marketing? . “

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Sprout Social

NOVEMBER 27, 2023

Jeff MacDonald, Social Strategy Director at Mekanism says, “I love that the Arb has programming specific to topics and trends in our industry. Members get an insider’s view into how other social teams across countries and domains operate and draw from shared experiences to reach their goals.

Social Media Marketing 81

Social Media Marketing Place Management Communications 81

Martech

DECEMBER 7, 2023

” For years, marketing teams just sent emails with a link to a static gift card. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. 3D, dynamic.”

Transform 113

Transform CMO B2C New Technology 113

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. What kind of training and enablement will our staff need to use new tools effectively? This applies particularly when you’re either early in your career or making a lateral career change.

Marketing 97

Marketing Marketers Management Product 97

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. The AI revolution screams career opportunity.

Transform 101

Transform Marketing Marketers Education 101

Buffer Marketing

FEBRUARY 10, 2023

It's not the typical aspirational career path! After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. We’re far from being an isolated team! To me, it's the biggest perk!

Finance 79

Finance Communications Product Management 79

Martech

JULY 27, 2023

In this new series, we dig deeper into the stories of our expert contributors. A: Yes, my first career was graphic design. A: While working in those design jobs, I worked with photographers and that got me interested in photography, so my second career was starting a photography business. Also, I really love learning.

CRM 97

CRM PR Marketing Automation Platform Customer Journey 97

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We must be accountable to our customers and stay ahead of the technology curve in data integration strategies.

Management 144

Management Customer Communications Product 144

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. We reveled in the speed and scale our pipes allowed. Technology will forever be part of our jobs. Find effectiveness for the 95% We need a much better answer for engaging with the 95% of our future buyers, who are not yet in-market. Lead capture forms. Lead scoring. Lead ranking.

Marketing 125

Marketing Marketers Manufacturing Performance Marketing 125

Martech

FEBRUARY 7, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. I was working with marketing and with the engineering team, building a product. And I think I’ve taken that with me the rest of my career. We started an online record label to sell our stuff. How has it been for you?

Transform 111

Transform New Technology SEO Digital Marketing 111

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. A: My career path has been an irregular one, to say the very least.

Analytics 109

Analytics Digital Marketing Advertising Advertisers 109

Set Up

MAY 14, 2024

Do you have the proper resources and team to meet the Client’s requirements? Professional Development opportunities will attract growth seekers who are always willing to advance their skills and careers. Investing in DEI and mental health resources will give your Agency a leg up and help your team to feel seen and acknowledged.

New Technology 59

New Technology Marketing Marketers Energy 59

Martech

JUNE 28, 2022

The B2B buying process has gone primarily digital; most B2B sellers and teams have not. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. The change and challenge revenue teams face are real. A reality check.

Whitepaper 113

Whitepaper Transform Finance Market Trends 113

Search Engine Land

DECEMBER 7, 2022

This article details how aspiring search marketers can advance their careers through accelerated job performance and proactive outreach. . The best path to advance your SEM career involves: Delivering stellar execution and task management. Providing incredible contributions to your team. Train/mentor junior team members.

Health 92

Health Management Promotion Search Marketers 92

Rock Content

FEBRUARY 21, 2024

So this is the content – be it in the form of videos, images, social media posts, or blogs – that is created and shared by your own team members. Employee Engagement and Retention: EGC fosters a sense of camaraderie, making employees feel like they are part of a team with a shared mission.

Transform 81

Transform User-Generated Branding Education 81

Search Engine Land

JANUARY 13, 2023

There are three essential skills you need to develop to progress your SEM career. Every day you are sharing information across teams, clients , and vendors. Often, instant messaging via Slack or Teams is informal and conversational. No matter where you work, you are a member of a team. Effective collaboration.

Energy 93

Energy Communications Management Analytics 93

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. ” “Our ads business helps millions of businesses thrive and we’re grateful to Jerry for his many accomplishments in this area.

Price 123

Price User-Generated Advertising Advertisers 123

Businesses Grow

APRIL 10, 2024

But how do you get the world to pay attention, especially when it threatens careers, storied sports teams, the Olympics, and a multi-billion-dollar industry? Click here to enjoy Marketing Companion episode 286 Please support our sponsor, who brings you this amazing episode. In some cases, it is taking their lives.

Health 69

Health Marketing Marketers Email Marketing 69

Martech

FEBRUARY 22, 2024

And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. Projects can lose traction, teams can become dysfunctional, and goalposts are missed. Funny enough, our normal waking state, if recorded at higher frequencies, can be associated with anxiety and stress!

Product 101

Product Energy Communications Management 101

Martech

DECEMBER 22, 2021

Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year. 3 ways to prep your career in 2022. Those calls reinforce my decisions about my career and where it has gone.

Transform 142

Transform Marketing Marketers Retail 142