Why Quality Case Studies Matter (And How to Create a Case Study)
Aspiration Marketing
SEPTEMBER 22, 2022
For our purposes, a case study. Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling?
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Aspiration Marketing
SEPTEMBER 22, 2022
For our purposes, a case study. Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling?
Aspiration Marketing
JANUARY 9, 2024
Many businesses struggle to create case studies that truly resonate with readers and generate leads. The typical case study often reads like a self-promotional brochure, packed with jargon and lacking a compelling narrative.
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Search Engine Land
JANUARY 17, 2024
This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. So, I looked for three better examples. Business email address Subscribe Processing.
SocialPilot
JANUARY 31, 2024
In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.
Kevin Indig
APRIL 25, 2023
What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The same is true for content.
Search Engine Roundtable
JANUARY 12, 2023
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller if Google can add new case studies.
Digital Marketer
NOVEMBER 20, 2023
Now, professional marketing assets aren’t just widespread and more available than ever before, they’re LESS effective than user generated content (UGC) in most cases! According to a Nielsen study , 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
Unbounce
APRIL 19, 2024
/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. Whether you’re on the right track or need to up your sales game, studying and learning from what other businesses have done to achieve success is a slam dunk. Read the full case study. Read the full case study.
Search Engine Land
SEPTEMBER 5, 2023
TL;DR This article is quite extensive because we tried to give you everything you need to assess the impact of Google SGE and, in case of a major traffic drop, design your own SGE recovery project while sharing data from our own research. In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%.
Set Up
APRIL 2, 2024
Ten case studies in 90 minutes, with some fun trivia in between. Our most recent March #MarketingMixer gave our partners a platform to share an exclusive behind-the-scenes look into their process, strategy, and campaign results in under two hours.
Marketing Insider Group
NOVEMBER 1, 2021
A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.
Many Chat
MAY 2, 2022
In the first quarter of 2022, we’ve had the opportunity to complete some exciting case studies with ManyChat users. Before we get any further into the year, let’s look at these studies and how you can use ManyChat for similar results. The Dream Workshop Increased Leads by 2X. START FOR FREE.
Content Marketing Institute
JUNE 14, 2023
Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Prospects want you to tell them a story in the middle of their buyer journey. Continue reading →
Influence & Co
JUNE 22, 2022
A case study on content maximization in action and the ROI it yielded. Creating effective, impactful content takes time — and lots of it. Want to launch a spectacular 1,000-word blog post? Set aside no fewer than three hours for the task of writing it. Thinking about pulling together a comprehensive whitepaper?
Rock Content
OCTOBER 13, 2023
Case studies are a powerful tool in your marketing arsenal, capable of highlighting your successes and showcasing your ability to deliver results. What are the right questions to ask in a case study interview? Stay tuned as we explore the top customer interview questions to help you craft a standout case study.
Hubspot Marketing
OCTOBER 13, 2020
These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.
Neil Patel
NOVEMBER 24, 2020
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer.
Search Engine Roundtable
JANUARY 26, 2023
A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.
Influence & Co
APRIL 19, 2023
Among the most useful of those assets are case studies. Yet, far too many case studies fall short of their potential. Part of any marketer’s responsibilities is providing salespeople with thoughtful, well-written digital assets that help overcome sales objections and seal deals.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.
Search Engine Journal
NOVEMBER 3, 2021
The post Shopify & Fast Simon: An Ecommerce SEO Case Study appeared first on Search Engine Journal. See a Fast Simon for Shopify integration in action and the SEO team's tips for handling challenges in rendering, crawling, and pagination.
Search Engine Journal
AUGUST 9, 2020
The post Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh appeared first on Search Engine Journal. Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process.
CXL
JUNE 2, 2022
In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. The outside contained some eye-catching copy: “The contents of this case are worth thousands of dollars. That’s why it’s locked.
Search Engine Land
JANUARY 11, 2023
In the case of indented search results, pages you did not intend to appear are also showing up for that query. If we look at these three studies , the average click-through rate (CTR) based on Google SERP position looks like this: Position CTR range 1 28-40% 2 16-18% 3 10-11% 4 7-8% 5 6% or less. CTR based on position.
Content Marketing Institute
JUNE 29, 2021
So does it make sense to gate your case studies? Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you. The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position.
Martech
AUGUST 22, 2023
They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.
Search Engine Land
FEBRUARY 28, 2023
Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet. In our client's case, they already had an FAQ page on their website for us to work with. In our client's case, we found ~8 publishers whose content focused on education and parenting topics.
Search Engine Journal
MARCH 31, 2022
Case Study] appeared first on Search Engine Journal. Being present on brand terms remains incredibly important. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience?
Marketing Insider Group
SEPTEMBER 9, 2019
By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Nearly every time I give a keynote on […].
Search Engine Journal
FEBRUARY 9, 2022
The post Homepage Design & Linking Strategy For Publishers [SEO Case Study] appeared first on Search Engine Journal. Consider these lessons learned by a major news publication and discover ways to improve your own internal linking architecture.
Diggity Marketing
APRIL 19, 2020
With this case study, I become your big fan man. What a wonderful way of explaining each and every topic. Lots of love. Keen to learn from you. ??
Moz
SEPTEMBER 16, 2021
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
Rock Content
MAY 28, 2020
In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies.
Content Marketing Institute
FEBRUARY 20, 2024
Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.
Hubspot Marketing
FEBRUARY 1, 2017
One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.
Businesses Grow
JUNE 23, 2022
The post Case study: Building a business community from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 100 million emails sent every day, 300,000 users in 160 countries, 10 years of expertise, and $0 to get started on our free account!
Search Engine Journal
MARCH 19, 2020
The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal. Here's how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover.
Search Engine Journal
APRIL 28, 2021
SEO Case Study appeared first on Search Engine Journal. Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings. The post AMP & Google Top Stories Rankings: An Independent.ie
Industrial Marketer
FEBRUARY 22, 2022
Why are manufacturing case studies so important? Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer. Read more » The post How to Overcome the Challenges of Creating Manufacturing Case Studies appeared first on Industrial Marketer.
Marketing Insider Group
JANUARY 9, 2018
The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].
Adobe Experience Cloud Blog
JANUARY 9, 2018
Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.
Diggity Marketing
JUNE 28, 2020
The case study that you expose above is very beneficial, especially for myself. In reply to Peter Edward. Thank you very much.
Marketing Insider Group
SEPTEMBER 10, 2019
The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program.
Search Engine Journal
OCTOBER 2, 2019
Learn how to write a compelling case study in this guide. The post How to Write an Awesome Case Study That Converts via @grybniak appeared first on Search Engine Journal. Want to turn visitors into buyers, clients, or customers?
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