Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 137

Transform Non-Profit Health SEO 137

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Adobe Analytics bases the data on one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Get MarTech! Processing.

Price 113

Price Food Retail eCommerce 113

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can start it from home as a digital side hustle while still holding down your 9-5 day job. Revenue in the global online education market is projected to reach $146.9 Why it matters.

Transform 226

Transform Education Price User-Generated 226

Jeff Bullas

MARCH 1, 2023

Cons Kicksta’s hashtag generator is a simple tool – it’s straightforward and easy to use, but it doesn’t include the option to search for hashtags by category. They use the official Instagram API data to analyze hashtags and all of the related performance stats. It’s free to use!

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

JUNE 17, 2022

You will also want to have an entirely separate category or two for tools used for internal purposes that customers don’t necessarily directly interact with along their journey. Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. Processing.Please wait.

Customer Journey 128

Customer Journey Analytics Marketing Automation Platform Advertising 128

Martech

JULY 20, 2022

Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories. Others are building upon expertise in other channels, such as call analytics or customer intelligence, by evolving through development or acquisitions. Get the daily newsletter digital marketers rely on.

Customer Journey 98

Customer Journey Customer Analytics Digital Marketing 98

Martech

JULY 13, 2023

from 2022, according to Adobe Analytics. Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Consumers spent $12.7

eCommerce 98

eCommerce Retail Shoppers Price 98

Search Engine Land

DECEMBER 1, 2023

You can use this data to write new content to capture this target audience. Create dedicated categories for Christmas to make it easy for users to navigate to seasonal items. Utilize structured data for rich snippets Implement structured data to enhance your content’s appearance in search results.

SEO 131

SEO PR eCommerce Analytics 131

Search Engine Land

JULY 13, 2023

according to Adobe Analytics data. What categories reported the biggest increase in sales? Surges in spend were reported across several categories by Adobe. BNPL was primarily used for products purchased in apparel, furniture/home and electronics categories Smartphone sales were up 42.7% billion in the U.S.,

Retail 98

Retail Marketing Mix Analytics Advertising 98

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. LinkedIn: David Raab (9.6K

Transform 98

Transform Thought Leadership Health Analytics 98

Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Product Life Cycle 121

Product Life Cycle CRM Marketing Automation Platform Customer Journey 121

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Data Streams Data Streams is where you will find the basic settings for your GA4 property.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Martech

DECEMBER 18, 2023

Analyzing campaign performance data. Digital asset management. In addition to the AI tech itself, the only new component to the operational framework beyond these four foundational pillars is a shared data set — a collaborative prompt library. Dig deeper: Making data the foundation of your digital asset management system 3.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Transform 109

Transform CRM Analytics Social Media Marketing 109

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. Difficulties in market positioning for a unique offering.

Customer 123

Customer Manufacturing Market Segmentation User-Generated 123

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. By the time you reach the bottom of this post, you’ll know how to build GA4 explorations and explore your own data. I don’t know a lot about digital ads. That era ended. Got a question? Looking for insights?

Analytics 89

Analytics eCommerce CMO SEO 89

Martech

APRIL 1, 2022

This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Get the daily newsletter digital marketers rely on. Read next: IAB Tech Lab updates ad formats for CTV and digital video.

Advertising 107

Advertising Advertisers Pharmaceutical Food 107

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S.

eCommerce 109

eCommerce Food Health Price 109

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Digital Media and Design. Data analysis. Digital ad management. Image Source.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix and Google collect this data so they can make predictions about what you want next. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!)

Transform 126

Transform Analytics Marketing Marketers 126

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Building a flexible data model A flexible data model requires clear definitions and field types.

Management 102

Management Finance User-Generated Advertising 102

Search Engine Land

AUGUST 28, 2023

We intend to earn a greater portion of brands’ spend across digital marketing as well as other data and customer insights. ” “Grow Sales for Emerging Brands and Non-Food Categories. ” “Grow Sales for Emerging Brands and Non-Food Categories. ” What Instacart said. ” The filing.

Advertising 97

Advertising Advertisers Food Retail 97

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

AWeber

JANUARY 30, 2024

We looked into the top-rated companies in each category to find the ones that are most frequently used and highly rated by ecommerce companies. From email marketing to fraud prevention, customer service, and reporting tools, each category presents best-in-class tools to make your business more efficient and secure.

eCommerce 95

eCommerce Shipping Price User-Generated 95

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Marketing Insider Group

DECEMBER 28, 2020

It’s a fair question considering the digital world we live in and our celebration of technology. You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Website Analytics.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 132

SEO User-Generated Transform Market Trends 132

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As a business journalist who’s reported on brand news for many years, I can say that digital targeting has finally turned a corner. What defines customer journey analytics? . Read more here.

Customer Journey 102

Customer Journey Analytics Digital Marketing Advertising 102

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 58% of business leaders believe that more effectively leveraging social media data and constantly adjusting social media strategy to the evolving needs of customers will give companies a competitive advantage.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. Data discrepancies and disruptions One primary concern about GA4 is the potential for data discrepancies and disruptions. With each iteration, the method used by any analytics tool for calculating unique users and sessions changes.

Analytics 98

Analytics Key Performance Indicator User-Generated Customer 98

Search Engine Land

APRIL 24, 2024

Example : A marketing agency specializing in social media management could use text ads to promote a free webinar on digital marketing strategies to small business owners and entrepreneurs. Campaign hierarchy Start by organizing your campaigns into logical categories or objectives.

Advertising 88

Advertising Advertisers Thought Leadership User-Generated 88

Search Engine Land

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Table of contents What does a customer data platform do? Let’s take a look.

Transform 88

Transform Analytics Customer Journey Shipping 88

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. Here’s where conversational AI comes in. Retailers will take a headless approach to commerce. “In

Transform 119

Transform eCommerce Shoppers Retail 119

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! Digital Out-of-Home.

Analytics 123

Analytics Marketing Marketers User-Generated 123

Orbit Media Studios

FEBRUARY 28, 2024

When they include the right key elements , they provide clarity (answer questions, address objections), supportive evidence (social proof, data, success stories) and simple calls to actions that trigger visitor psychology. AI can help you analyze social media data and find the most engaging articles. Track it and find out.

eCommerce 128

eCommerce Shipping Analytics Place 128

Martech

DECEMBER 13, 2021

The issue today is that the pandemic induced digital behaviors that have ratcheted up the importance around automating decisions in CX.”. The expansion of customers’ digital lives has created an explosion of data from increased digital activity across more touchpoints. Data sources. Decisioning in action.

CRM 98

CRM Analytics Customer Journey Price 98

Unbounce

MARCH 8, 2024

We live in a digital world which affords us marketers the luxury of being able to run tests and optimize for results while campaigns are still in progress. Different tools provide the answers with different methods—with testing, analytics, surveys, and design. Can the data collected be organized to suit your business?

Transform 52

Transform Analytics Copywriting Marketing 52