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The Ultimate Guide to Technical SEO

Hubspot Marketing

List three things you’ve done this year that pertain to search engine optimization (SEO). While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. On-Page SEO On-page SEO refers to the content that tells search engines (and readers!)

SEO 126
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Artificial Intelligence: A beginner’s guide

Martech

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. If she searches for Jane Austen, also show her Emily Bronte.” “If

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The Ultimate Guide to B2B Local SEO

Neil Patel

46% of all Google searches are local , so if you’re not targeting people in your area, you may be missing nearly half of your potential consumers. Consumers regularly search online reviews and research businesses in which they’re interested. Google has an array of categories , and many apply to B2B brands.

SEO 141
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Podcasts: A content guide for beginners

Search Engine Land

There are even scripted podcasts with a continuing story like a TV show – but only dialogue and sound effects convey the fictional plot. Plus, a podcast is a fantastic demonstration of E-E-A-T , which adds to your credibility in both the eyes of searchers and search engines. Get the daily newsletter search marketers rely on.

Finance 96
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20 Technical Skills Every Marketer Needs

Hubspot Marketing

LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. While technical skills are typically required for engineers, business analysts, mathematicians, and scientists, more industries than ever need employees with technical knowledge. Search engine optimization (SEO).

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How To Capitalize On ‘How To’ Searches

Rock Content

Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search engine to find what they need – and where brands have an opportunity to not only find them, but provide value. First, check Google Search Console and select queries [and] then search ‘how to,’” Shaw said.

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Everything We Know about the Helpful Content Update (So Far)

Exposure Ninja

The Helpful Content Update is a Google search algorithm update that aims to improve the quality of the search results and reduce the volume of “low-quality content” Sounds simple. Google wants people to keep coming back to its search results again and again too. Panda cleaned up the search results.