PSA campaign gets impressive results from new adtech
Martech
OCTOBER 25, 2023
Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. An example of an In-Video overlay.
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