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PSA campaign gets impressive results from new adtech

Martech

Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. An example of an In-Video overlay.

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How Content Marketing Helps Non-Profits Achieve 3 Important Goals via @sejournal, @ADiSilvestro

Search Engine Journal

Increase your charity or NGO's brand awareness with content marketing and grow your list of supporters with these tips. The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals appeared first on Search Engine Journal.

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PSA campaign gets impressive results from new adtech

Martech

Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. An example of an In-Video overlay.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. Here then, is a list of nine reputable sources to find data backed by professional and rigorous methodologies.

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How to Run an Authentic Pride Campaign

Exposure Ninja

The focus of this article is pride month and the LGBTQ+ community, but many of the topics covered here can apply to other marginalised groups, and how aspects of their lives and identities are often used for profit. What is pride month all about?

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How to Go Live on TikTok + Top Features You Should Use

Hubspot Marketing

Only non-business accounts and users 18 years or older can accept these rewards unless you live in South Korea, where the minimum age requirement is 19, or in Japan, where it's 20.). TikTok's LIVE Donations button allows your audience to donate to your chosen charity. What is TikTok LIVE? TikTok LIVE Features. TikTok LIVE Features.

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How to Use YouTube's Call-to-Action Overlay Ads

Hubspot Marketing

Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they're selling and potentially increase their conversion rate. Image Source. File size: 150 Kb.