Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Advanced attribution models can provide a more accurate picture of marketing performance, helping CMOs justify their spending.

Finance 126

Finance Non-Profit Transform CMO 126

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Transform 70

Transform CMO Marketing Marketers 70

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. In addition to these responsibilities, I also defined a communication style and output format for the assistants responses.

Transform 119

Transform CMO Communications New Technology 119

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Be a clear, no-BS communicator,” he adds. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Be in lockstep with sales and leadership.

Digital Marketing 120

Digital Marketing Transform CMO Marketing 120

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. We had earlier met with Mitel CMO Eric Hanson. For example, it recently announced an partnership with Zoom.

Customer 115

Customer Health Transform Communications 115

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.

Analytics 127

Analytics Transform Marketers Marketing 127

Martech

MAY 20, 2025

But then a new investor comes in and suddenly, there’s a shiny new VP or CMO above you. Vendors say early marketing leaders typically lack the authority, support or experience to drive the business transformation needed to fully realize platform value. These roles often have high churn.

Transform 78

Transform CMO Education PR 78

Hubspot Marketing

FEBRUARY 25, 2025

Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 97

Transform Marketers Marketing Gen Z 97

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. Shafqat's impact As the founder of Welcome and our CMO, Shafqat has been instrumental in driving this success: He's ensured the satisfaction of major CMP customers like Shell and Salesforce.

CMO 45

CMO Transform Promotion Communications 45

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 71

Customer Transform Energy Health 71

Buffer Marketing

FEBRUARY 13, 2025

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. I treat LinkedIn communications with the same priority as client emails, responding promptly during business hours. Another important factor in building these relationships is a quick response time to messages and comments.

Transform 93

Transform Thought Leadership CMO Analytics 93

Sprout Social

APRIL 29, 2025

Our founders knew that one day social media would change the way the world communicates and how virtually every aspect of business operates. Fueled by a world-class product and newly international team, Sprout went public in 2019a truly transformative moment in our company history. They just needed to convince everyone else.

Transform 101

Transform CMO Marketing Mix Customer Journey 101

Hubspot Marketing

MAY 13, 2025

For example, in our roles at HubSpot, some of our core projects include overhauling how we create demand, driving internal transformation via AI, and augmenting our go-to-market strategy. Each of these projects is associated with a desired outcome, and each one comes with lots and lots of people, communications, and all sorts of other data.

Product 72

Product Shipping Transform CMO 72

Lynton Web

NOVEMBER 12, 2024

A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency. Promoting open communication and breaking down silos between departments helps facilitate this alignment.

CRM 52

CRM Transform Management CMO 52

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Gartner's 2024 Senior Executive Views of CMO Leadership survey states that CMOs remit has grown from driving 5 different initiatives on average, to 8 initiatives.

Transform 52

Transform User-Generated Logistics CMO 52

Hubspot Marketing

DECEMBER 20, 2024

Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! The more marketers adopt a consumer perspective, the better theyll be able to communicate benefits in a way that truly resonates. You can be passionate about a brand and still remain objective.

Transform 113

Transform Marketers Marketing CMO 113

Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. Agents transform marketing : The opportunity for AI agents is most pronounced in marketing, allowing CMOs to scale beyond imagination. Reshaped workforce : AI is an enabler, not an eliminator.

Transform 52

Transform User-Generated CMO Marketers 52

Businesses Grow

DECEMBER 16, 2024

Polished, scripted, and overly-rehearsed podcasts & even keynotes will give way to communications that are more real, vulnerable, and reflective of who we are as flawed human beings. Zack Seipert , Marketing and Communications Specialist This year, I (re)learned that relevance is the cornerstone of modern marketing success.

Gen Z 101

Gen Z Marketers Marketing B2C 101

Marketing Insider Group

SEPTEMBER 17, 2024

When I listened to Tariq Shaukat, CMO of Caesars Entertainment, deliver a talk recently on customer loyalty, he explained the importance of transparency and respect for the customer in terms of how the data gathered is used to market to them. These technologies will enable businesses to understand their customers on a deeper level.

Customer 77

Customer Transform Entertainment Real Estate 77

Martech

MARCH 14, 2025

Todays CMO is more data-driven, digital and customer-focused than ever. What feels like rapid transformation today will only accelerate in the coming years. Automated, self-service experiences will become more common, reducing the need for traditional communication methods and reactive approaches. Processing.

Transform 125

Transform CMO CRM Customer Journey 125

Set Up

NOVEMBER 19, 2024

Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients.

CMO 59

CMO Transform Marketers Marketing 59

Animalz blog

JUNE 24, 2025

And so we enable B2C marketers to take their first party third party data to communicate with us as their audience. I got to go get, extract, transform and load into this system to make it work. To give you an idea, those are all brands we can service. And it’s very much B2C marketing. I have to merge these two. This matters.

B2C 62

B2C eBook SEO Customer 62

Animalz blog

MARCH 6, 2025

Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. He’s the CMO at Copy AI. This one does.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Sales Force: CMO

APRIL 15, 2025

Related Content 3 Ways Agentic Healthcare is Transforming the Patient Experience Improve Patient Care or Keep Data Secure in Healthcare? They set the tone for how you handle personal data and communicate responsibly. Payers (insurance carriers): Enhance member engagement through proactive and preventative communication.

Pharmaceutical 59

Pharmaceutical Health Transform Education 59

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Notion AI rounds up that information and transforms it into useful insights and actions. Drawing helps me communicate branding ideas with others when I cant find the words. Ive found the AI writer unremarkable.

Branding 114

Branding User-Generated Price eCommerce 114

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

Transform 142

Transform Customer Health Communications 142

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. But I think of CX as the CMO’s game to lose. …

Transform 133

Transform Management Customer CMO 133

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

Transform 111

Transform CMO Whitepaper Marketing 111

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Communication happens across the globe in milliseconds Customers expect real-time service and support. Jonathan also speaks and writes quite a bit about the need for marketing transformation. Because business innovation cycles have sped up.

Transform 106

Transform CMO Marketers Marketing 106

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. The post 2023 Predictions: Experience, Ecommerce and Transformation appeared first on MarTech. Get MarTech! Processing.

Transform 125

Transform eCommerce Shoppers Retail 125

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Connection and Communication with Employees.

CMO 145

CMO Marketers Marketing Health 145

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 129

CMO Non-Profit Transform Advertising 129

Martech

NOVEMBER 17, 2023

This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration. It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech!

CMO 113

CMO Transform Analytics Communications 113

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 111

CMO Transform B2C Marketing 111

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

MAY 24, 2022

Partnering with Google and HubSpot helps ensure the two-way communication of our client's data in a safe way.". The Founder and CEO of Zoe Financial, Andres Garcia-Amaya, said, "Our north star is the client, and clients value their privacy.

Transform 129

Transform CMO Customer Advertising 129