The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

JULY 25, 2024

During the episode, we highlighted how AI tools can use customer data from your CRM platform — like call logs, support tickets, and emails — to craft personalized video scripts. Hyper-personalized videos that cater to customers’ accessibility needs, languages, and preferences are essential for successful marketing campaigns.

Transform 135

Transform Logistics CMO Marketers 135

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 113

Transform CMO Retail CRM 113

Hubspot Marketing

SEPTEMBER 19, 2024

For example, tools like ChatSpot AI , 6Sense , and Clay integrate with CRM platforms like HubSpot, allowing marketing teams to analyze real-time customer data and then refine the angle of their campaign pitch, email messages, or creative assets. AI has elevated us from segment personalization to one-to-one personalization,” Kieran explains.

Customer loyalty 139

Customer loyalty CMO User-Generated CRM 139

Martech

NOVEMBER 4, 2024

Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. For this prompt, try selecting the CMO persona. Your experience can help you take on roles that shape marketing strategies and drive innovation.

Marketing Automation Platform 117

Marketing Automation Platform CMO Analytics Digital Marketing 117

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics 127

Analytics Transform Marketers Marketing 127

Hubspot Marketing

NOVEMBER 4, 2024

But in a Marketing Against the Grain podcast episode, HubSpot CMO Kipp Bodnar says that AI is poised to take marketers from “A/B testing to A/Z testing, because the AI can do many different creative versions.” Advanced A/B Testing “A/B testing, but make it more ” sounds more like a meme than a marketing tool. Pro tip: TryScout.ai

Analytics 135

Analytics Customer Journey CMO Marketers 135

Lynton Web

NOVEMBER 12, 2024

A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency. This blog will walk you through essential practices for optimizing your HubSpot CRM integration , from technical implementation strategies to organizational adoption.

CRM 52

CRM Transform Management CMO 52

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Martech

AUGUST 8, 2024

Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention. The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. CMOs must ensure that their teams are skilled in using these tools and interpreting the data they generate.

Finance 126

Finance Non-Profit Transform CMO 126

Hubspot Marketing

JUNE 23, 2025

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. The CRM with 20 years of experience has more proof of its brand value. How to Build a Brand as a Startup Founder or CMO So, how do you build a brand from scratch? You’ve got no name recognition, and no time to waste. I’ve seen this firsthand.

Branding 117

Branding Inbound Marketing CMO CRM 117

Hubspot Marketing

OCTOBER 21, 2024

Creating a Marketing Plan with a Chatbot A few months back, HubSpot’s Kieran Flanagan and CMO Kipp Bodnar used ChatGPT to create a marketing plan for the Marketing Against the Grain podcast. Our CRM offers automation and data enrichment tools to make this easier.” I used this as my jumping-off point. Define your marketing budget.

Marketing Plan 134

Marketing Plan Key Performance Indicator Marketers Marketing 134

Hubspot Marketing

NOVEMBER 19, 2024

Consider integrating a new CRM across an enterprise. But if I’m trusting a vendor with my enterprise’s new CRM (and potentially hundreds of thousands or millions of dollars), I need to believe they’re the best fit. VP of Marketing or CMO). Usually, B2B products are more complicated. That change will affect a lot of employees.

Market Research 126

Market Research B2C Marketers Marketing 126

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

DECEMBER 4, 2024

Use existing tools creatively: Unlock untapped potential in your current stack by using underused features, such as advanced CRM reports. Dig deeper: How to use post-campaign data to make your marketing better The CMO’s call to action If you’re picking up what I’m laying down, you’re asking yourself, “Where to start?”

Transform 128

Transform CMO Analytics CRM 128

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

FEBRUARY 25, 2025

Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. A customer relationship management (CRM) tool can help you track leads in your funnel and see where they might get stuck. Share data using CRM dashboards where everyone can see lead interactions.

Transform 97

Transform Marketers Marketing Gen Z 97

Martech

AUGUST 21, 2024

Their CMO owns marketing, sales and support. Interesting detail: the CMO, Robert van Geffen , was the former global lead of martech platforms at Philips. .” There are early signs of companies addressing this and starting to converge customer-facing teams. Take the Swiss company Straumann Group.

Customer 113

Customer Transform Logistics Finance 113

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

CMO 79

CMO B2C Marketers Marketing 79

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Image source: Data-Driven Empathy: How to Use Data in Marketing Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. They are in the records in your systems.

Analytics 134

Analytics Law eCommerce Place 134

Hubspot Marketing

JUNE 10, 2025

When I tested this on our CRM landing page, I only had to wait 38 seconds. ChatGPT recommended I change the text to “Get a free CRM — no credit card required” and then explained exactly why this would work. So if you need to log into your site or test personalized views, you can take over and do that work together with your agent.

CMO 76

CMO Transform CRM Copywriting 76

Orbit Media Studios

SEPTEMBER 18, 2024

It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness. For this, we’ll use data from our CRM. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

CRM 78

CRM User-Generated CMO Non-Profit 78

Hubspot Marketing

JUNE 30, 2025

Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Responsibilities Manage technical aspects of key marketing systems (marketing automation, CRM ) used to generate, distribute, and report on leads. Requirements BA/BS or equivalent working experience.

Management 112

Management Inbound Marketing Marketers Marketing 112

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

SocialPilot

JANUARY 27, 2025

a CMO, IT manager, or procurement officer). HubSpot (Marketing Automation and CRM] Best for: Enterprises, Organizations, and brands of all sizes Rating: 4.1/5 Our Experience: HubSpots integration of CRM and social media tools makes it a standout choice for managing B2B campaigns. Excellent customer support and knowledge base.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

The CMO Survey

JULY 22, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Choose the Right Marketing Certification for Long-Term Growth As a marketing agency owner or fractional CMO, you know the importance of staying ahead not just in tactics, but in how you run and grow your marketing business.

CMO 60

CMO Price Marketers Marketing 60

Martech

JUNE 2, 2025

Marketing teams encounter this reality when they discover customer data trapped in different formats across their CRM, website analytics, social channels and support systems. Know what your CMO cares about, but can also explain model training to engineers. In the real world, this plays out in frustrating ways.

Transform 64

Transform Customer CMO CRM 64

Hubspot Marketing

MARCH 5, 2025

A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. Buttrey says, I like to use CRM integrations as part of my monthly reporting. I wanted to know if there are any tools or tips for CRM integration. Buttrey warns, Its easy for a CRM to become messy over time.

Analytics 72

Analytics Customer Acquisition CRM Marketers 72

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results.

Transform 52

Transform Customer Acquisition Marketers Marketing 52

Hubspot Marketing

FEBRUARY 18, 2025

For example, we want HubSpot to appear in searches for CRM. In fact, just recently, I saw a post from Ahrefs CMO Tim Soulo, who shared that 36.9% Also, on top of just pleasing search engines, remember that understanding keyword intent helps you position yourself for phrases that relate to your offer. of all U.S. Thats quite a lot!)

Real Estate 84

Real Estate Transform User-Generated SEO 84

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. It also offers practical advice on prioritizing KPIs based on current business objectives and highlights essential tools for tracking performance.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Sales Force: CMO

JUNE 23, 2025

” Informational: Users want to learn about a topic, such as “what is CRM.” ” or “Which CRM is better, Brand X or Brand Y?”, A shift in search intent Traditional search engines like Google address four user intents: Navigational: Users want to find a specific website, such as “Salesforce login.”

SEO 45

SEO Transform eCommerce User-Generated 45