The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Image source: Data-Driven Empathy: How to Use Data in Marketing Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Find unicorns and make baby unicorns!

Analytics 134

Analytics Law eCommerce Place 134

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 22, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Sales Force: CMO

JUNE 23, 2025

” Informational: Users want to learn about a topic, such as “what is CRM.” An example from ecommerce SEO is “best running shoes 2025.” ” or “Which CRM is better, Brand X or Brand Y?”, ” Commercial: Users research products or services before buying.

SEO 45

SEO Transform eCommerce User-Generated 45

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 120

CRM Inbound Marketing CMO Management 120

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Transform 116

Transform eCommerce Retail Marketing Automation Platform 116

The CMO Survey

JULY 11, 2019

They were early into digital technology and have used marketing automation solutions, CRM platforms and social media to deepen customer relationships and drive measurable business value. So what is behind the social media investment and performance disconnect we see in The CMO Survey ? CMOs say they are struggling with this issue.

CMO 100

CMO Advertisers Advertising B2C 100

Hubspot Marketing

DECEMBER 1, 2023

Each icon was designed to resonate with the service it represented,” says Sergey Solonenko , founder and CMO of Algocentric Digital Consultancy. Highlight features on ecommerce websites and apps. Use icons on your ecommerce website and app to make the shopping experience quick and enjoyable. Image Source 2.

eCommerce 135

eCommerce Marketers Marketing Manufacturing 135

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? Carrying and inputting CRM data across multiple touchpoints.

CRM 98

CRM Customer Acquisition CMO eCommerce 98

Marketing Insider Group

JANUARY 14, 2014

Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Jamie is the Global Vice President of Customer LOB Solutions area with a specific focus on CRM, eCommerce, and multi-channel solutions delivery.

Customer 101

Customer Entertainment Real Estate CRM 101

Martech

FEBRUARY 9, 2023

“Together, we’re leveraging all of Instacart’s and Michelob ULTRA’s marketing channels — from linear TV, to our app and Marketplace, to social media, and CRM — to reach the widest possible audience,” said Instacart CMO Laura Jones. restaurants and grocers who buy shoppable click-to-order ads that run on Roku.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Martech

AUGUST 23, 2023

Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. Their email marketing tool could have communicated more effectively with their customer relationship management (CRM) system, leading to disjointed customer communication. Furthermore, integration issues arose.

Transform 98

Transform Customer Customer Journey Fashion 98

Many Chat

JANUARY 3, 2023

Additionally, you can integrate the API with numerous backend systems, such as CRM and marketing platforms, like Manychat. We refused to do a generic marketing campaign,” explains La Repa CMO and TBS Marketing CEO, Trilce Jiron Garro. WhatsApp API does have its differences.

User-Generated 98

User-Generated CRM CMO Communications 98

Use Insider

MAY 18, 2020

While earlier data platforms like CRM, DMP, and CMS solved some customer demands around personalization and consistent cross-channel experiences, they usually failed in unifying fragmented data sources. CDP is often compared to other systems like CRM, DMP, and personalization engines (PE). CDP vs. CRM.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

The Social CMO

FEBRUARY 5, 2022

And they need to look beyond the traditional functions of their CRM , shifting its use from a system of record to a platform for more effectively managing customer relationships with artificial intelligence (AI) and predictive capabilities over time. Push your CRM to the limit. Brian Solis.

Transform 52

Transform Customer CRM Finance 52

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. It’s a statistic that, according to Forrester, costs ecommerce brands $18 billion in revenue every year. Are your buyers individuals making their own decisions (e.g.,

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Campaign Monitor

FEBRUARY 25, 2022

With discount emails, you can set up drip campaigns and automated triggers in your CRM to fire off templated emails with discount codes. . Are you an ecommerce business that’s now in-stores for the first time? Does your CEO or CMO have a unique point of view that’s perfect to share with your newsletter list?

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Welcome Software

OCTOBER 12, 2022

Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. They think they just have to do whatever the CEO or the CMO tells them to do.

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. They think they just have to do whatever the CEO or the CMO tells them to do.

Transform 52

Transform CRM Management Product 52

Orbit Media Studios

FEBRUARY 26, 2024

Does it integrate with your CRM database? The website will connect with the CRM system (minimum). Integration means no manual process for entering leads into the CRM. When an ecommerce website connects to the inventory system, shoppers can see what products are currently in stock. They may not want to be tracked.

Copywriting 96

Copywriting Law CRM User-Generated 96

Orbit Media Studios

FEBRUARY 28, 2024

They arrive at thank you page They get a thank you email (and possible a drip sequence) You get email notification They are added to your CRM (leads) or ESP (subscribers) They are tracked as a conversion in GA4 Except for number three, all of those things should happen every time a visitor subscribes. But will visitors do it?

eCommerce 134

eCommerce Shipping Analytics Place 134

Moz

JULY 15, 2020

I only do that when setting up eCommerce tracking and test the purchasing journey for customers. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? Actually testing your client's transaction process.

Non-Profit 68

Non-Profit CMO SEO Promotion 68

Moz

JULY 15, 2020

I only do that when setting up eCommerce tracking and test the purchasing journey for customers. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? Actually testing your client's transaction process.

Non-Profit 61

Non-Profit CMO SEO Promotion 61

Moz

JULY 15, 2020

I only do that when setting up eCommerce tracking and test the purchasing journey for customers. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? Actually testing your client's transaction process.

Non-Profit 46

Non-Profit CMO SEO Promotion 46