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Customer experience and brand: 2025 predictions

Martech

Instead, marketers will focus on outcomes that truly matter, such as conversions, customer acquisition, and community-building. Perello predicts that brands will shift from traditional, scripted ads to more relatable customer-centric content. The result? A greater emphasis on owning and controlling your own narrative.

Customer 117
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 134
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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Save time on social media by using Hootsuite.

CMO 145
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. So, how can CMOs become the factor that drives business growth? The first step is education.

CMO 145
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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

Still others develop webinars for educational or event-related communication. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? Whatever your content’s goal, a vague statement of purpose won’t cut it.

Branding 157
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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130
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Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]

Hubspot Marketing

With the incredibly high costs of running ads and rampant competition, this begs the question: Is the focus on ads for customer acquisition and engagement the best play? You can create things that help educate and inform your audience. HubSpot CMO Kipp Bodnar way to differentiate yourself from the competition.