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Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch

Duct Tape Marketing

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).

CMO 86
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 85
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How AI and ML bridge the attribution disconnect across marketing channels

Martech

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 127
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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. AI tools can update sales sequences in real-time, allowing marketers to adapt their email strategies based on current data and customer interactions to increase engagement.

Analytics 125
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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 123
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3 Different Versions of Marketing Ops Team Scope & Remit

The Marketing Operations Leader

The best operators I’ve worked with look across the entire customer journey and buying process, regardless of what team they’re on. When this structure isn't in place, it leads to missed deadlines, last minute actions, reactive instead of proactive actions, disjointed or broken systems, and poor data confidence.

Finance 130
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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.