Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Modern AI models are trained to analyze user behavior in real time and even adjust your content.

Price 111

Price CMO Marketers Marketing 111

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers.

Communications 73

Communications CMO Transform Customer Journey 73

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite and We Are Social, Digital 2020.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketers 96

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. social responsibility) User-generated content. And how much revenue are they generating?

Transform 86

Transform Marketers Marketing Gen Z 86

Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. An understanding of customer habits and trends. The truth is, marketing has moved beyond providing tactical solutions.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Bridget Perry , CMO at Contentful , predicts: "We've found a digital innovation gap between what customers demand and what brands are currently capable of delivering.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. It connects your marketing campaigns to your website traffic and other metrics, enabling you to understand how various tactics and channels impact user and customer behavior.

Analytics 132

Analytics Customer Journey Marketers Marketing 132

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 63

CMO Customer Journey Transform User-Generated 63

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Customer Journey 111

Customer Journey User-Generated Shipping CMO 111

Martech

JULY 22, 2021

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here.

CMO 114

CMO Non-Profit Customer Journey Advertising 114

Adobe Experience Cloud Blog

MARCH 26, 2019

We didn’t have a direct customer relationship to understand which features would add the most value. And we weren’t attracting the next generation of new users.”. Moving to a cloud-based subscription model put the customer experience front and center, he said, delivering a continuous stream of innovation to customers. “We

Transform 133

Transform Customer Branding Finance 133

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. lead scoring), Generative, Autonomous and AI General Intelligence. Kelman identified four waves of AI — Predictive (e.g.

Retail 114

Retail Shoppers B2C CMO 114

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR eBook 52

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Optimizing the customer journey. AI image being generated in an email using DALL-E. AI assistance in content creation.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. user-generated content, influencer content, media coverage, etc.). website, blog, social media).

Content Marketing 138

Content Marketing Marketers Marketing Customer Journey 138

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Context) I’m a CMO for an ecommerce home goods business. I am trained with MarTech content.

Transform 111

Transform Customer eCommerce Key Performance Indicator 111

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. They have 39 million active users on their MyMcDonald’s Rewards app.

CMO 126

CMO Advertising Advertisers Retail 126

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance.

Customer 111

Customer CMO Customer Journey Non-Profit 111

Hubspot Marketing

JUNE 3, 2024

Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Otherwise, the content might sound off, and readers will notice it's AI-generated. It can also analyze customer purchase history to identify products that customers are likely to buy together.

User-Generated 132

User-Generated Customer Journey Marketers SEO 132

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 111

Customer CMO Marketers Marketing 111

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 92

Market Trends CMO Transform Marketers 92

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer 140

Customer CRM Direct Mail User-Generated 140

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We Amazon brought all of that together, one step closer to a closed-loop customer journey, which is an incredible thing.”.

Branding 114

Branding Logistics Retail CMO 114

Sprout Social

JUNE 12, 2023

A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. Remember to go beyond customer-facing roles.

Customer 145

Customer Customer loyalty Customer Journey Transform 145

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” The rise — and evolution — of customer data platforms Let’s recall what a customer data platform is. Many CDPs have tried to embrace marketing as the core user.

User-Generated 113

User-Generated Transform Analytics CMO 113

Adobe Experience Cloud Blog

MARCH 19, 2018

If you generate $1 million in revenue from your email database and you have 250,000 subscribers, then each new subscriber is worth $4.00. One of the best ways to track this within content marketing is to define the customer journey. Email is one of the highest producing ROI tactics marketers can use.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Hubspot Marketing

MARCH 5, 2025

When it comes to your users journey through the funnel, CRMs like HubSpot keep track of this information. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. Session recordings let you watch how users navigate your site so you can spot and fix any issues.

Analytics 63

Analytics Customer Acquisition CRM Marketers 63

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. Conversion scent is the principle of keeping written and visual cues consistent all through the consumer journey. Check out Later’s clever use of conversion scent to deliver a unified customer journey. First, let’s talk design.

Finance 145

Finance CMO Real Estate User-Generated 145

Unbounce

JULY 5, 2023

This can only be done by analyzing millions upon millions of datasets from previous users. Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Netflix and Google collect this data so they can make predictions about what you want next.

Transform 126

Transform Analytics Marketers Marketing 126

Sprout Social

JANUARY 11, 2023

Example: CMO and R&D). This dashboard enables you to analyze data, create custom metrics and merge different data sources. Goal: Track the customer journey across digital touchpoints (including social). Metrics: Customized to meet your goals. (Example: demonstrate positive changes in brand reputation).

Branding 141

Branding Transform Analytics CMO 141

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertising Advertisers 52

Hootsuite

DECEMBER 10, 2019

The CMO Survey. It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Use public feeds to guide customers to your private channels. GlobalWebIndex. woke washing.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Search Engine Journal) Google drives 59.2%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120