Remove CMO Remove Customer Journey Remove User-Generated
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 84
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Essential stack for a B2B startup: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey. For this prompt, try selecting the CMO persona. I am trained with MarTech content.

CMO 119
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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Image Source HubSpot’s chatbot uses AI to help generate leads. Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Examples: Optimizely , Albert.ai

Analytics 128
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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs. For this prompt, try selecting the CMO persona.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Software vendors encourage users to post reviews.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Modern AI models are trained to analyze user behavior in real time and even adjust your content.

Price 112
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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.