Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Modern AI models are trained to analyze user behavior in real time and even adjust your content.

Price

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) Top marketing trends teams are currently exploring ( HubSpot ) Using social media DMs (direct messages) for customer service. social responsibility) User-generated content. And how much revenue are they generating?

Transform

Sprout Social

JULY 31, 2025

Instead of depending on shelf space or in-store promotion, DTC brands take control of the entire customer journey, from awareness to conversion to loyalty. Ads, influencer content, posts from individual users and brand content can all appear in the results of a social media search to help users find what they need.

Gen Z

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertising

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. With this influx of buyers, AI-driven customer care will play a critical role.

Gen Z

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Are you generating quality leads? Return on Marketing Investment (ROMI) What it is: The ratio of revenue generated to the cost of marketing activities. Are your channels delivering what you expect?

Customer Acquisition

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy

Hubspot Marketing

MARCH 5, 2025

When it comes to your users journey through the funnel, CRMs like HubSpot keep track of this information. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. Session recordings let you watch how users navigate your site so you can spot and fix any issues.

Analytics

Hubspot Marketing

AUGUST 8, 2025

7 Buyer Persona Benefits Where AI Fits In Best Practices for Creating Buyer Personas Using market research and real customer data, companies will create multiple buyer personas that reflect diverse user groups and different points of the customer journey. Let these best practices guide your persona generation.

Copywriting

Animalz blog

JUNE 24, 2025

Aditya Vempaty starts with the customer and works backward. At MoEngage, every content program begins with weekly customer research. His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth.

B2C

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Software vendors encourage users to post reviews.

Customer Journey

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite and We Are Social, Digital 2020.

CMO

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO

Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. An understanding of customer habits and trends. The truth is, marketing has moved beyond providing tactical solutions.

CMO

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Customer Journey

Hubspot Marketing

JANUARY 4, 2021

There's video content they watch on-demand, there's a live stream playing on-site and there's a community of users and fans who create a unique and engaging place to be. Bridget Perry , CMO at Contentful , predicts: "We've found a digital innovation gap between what customers demand and what brands are currently capable of delivering.

Market Trends

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. It connects your marketing campaigns to your website traffic and other metrics, enabling you to understand how various tactics and channels impact user and customer behavior.

Analytics

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO

Martech

JULY 22, 2021

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here.

CMO

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. lead scoring), Generative, Autonomous and AI General Intelligence. Kelman identified four waves of AI — Predictive (e.g.

Retail

Adobe Experience Cloud Blog

MARCH 26, 2019

We didn’t have a direct customer relationship to understand which features would add the most value. And we weren’t attracting the next generation of new users.”. Moving to a cloud-based subscription model put the customer experience front and center, he said, delivering a continuous stream of innovation to customers. “We

Transform

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. user-generated content, influencer content, media coverage, etc.). website, blog, social media).

Content Marketing

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Optimizing the customer journey. AI image being generated in an email using DALL-E. AI assistance in content creation.

Market Trends

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Context) I’m a CMO for an ecommerce home goods business. I am trained with MarTech content.

Transform

Martech

APRIL 5, 2022

The responsibilities inherent in marketing attribution roles include: Understanding which channels generate the most leads, sales, and revenue. Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance.

Customer

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. They have 39 million active users on their MyMcDonald’s Rewards app.

CMO

Hubspot Marketing

JUNE 3, 2024

Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Otherwise, the content might sound off, and readers will notice it's AI-generated. It can also analyze customer purchase history to identify products that customers are likely to buy together.

User-Generated

Duct Tape Marketing

JANUARY 18, 2024

For those stepping into the role of a fractional CMO, grasping this viewpoint is essential; it’s all about capturing the essence and connecting with audiences just as vividly as a well-pictured story does. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We Amazon brought all of that together, one step closer to a closed-loop customer journey, which is an incredible thing.”.

Branding

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” The rise — and evolution — of customer data platforms Let’s recall what a customer data platform is. Many CDPs have tried to embrace marketing as the core user.

User-Generated

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. What customers experience is a telltale sign of the function or dysfunction that exists internally.

Customer

Sprout Social

JUNE 12, 2023

A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. Remember to go beyond customer-facing roles.

Customer

Adobe Experience Cloud Blog

MARCH 19, 2018

If you generate $1 million in revenue from your email database and you have 250,000 subscribers, then each new subscriber is worth $4.00. One of the best ways to track this within content marketing is to define the customer journey. Email is one of the highest producing ROI tactics marketers can use.

Content Marketing

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. Conversion scent is the principle of keeping written and visual cues consistent all through the consumer journey. Check out Later’s clever use of conversion scent to deliver a unified customer journey. First, let’s talk design.

Finance

Unbounce

JULY 5, 2023

This can only be done by analyzing millions upon millions of datasets from previous users. Without Wadsworth, we’d all still be wondering whodunit? (“It was the CMO, in the boardroom, with the poorly-planned marketing strategy!”) Netflix and Google collect this data so they can make predictions about what you want next.

Transform