Duct Tape Marketing

DECEMBER 20, 2024

My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach. But theres more to it than just technology. AI tools help segment customers down to the individual. Customers now expect personalized messages.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

SMEI

DECEMBER 20, 2022

Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

Transform 65

Transform Marketers Marketing Manufacturing 65

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 90

CMO Price Transform Marketing Strategy 90

Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills.

Management 112

Management Inbound Marketing Marketers Marketing 112

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? The Fearless Marketer Takes Sales Partnership to New Heights. I’m not alone.

CMO 134

CMO Thought Leadership Marketers Marketing 134

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

JUNE 10, 2013

Whether you are implementing CRM or marketing automation solutions, you’d be ill advised to map a bad business process to a new technology. Strategize with an eye on customer success and ensure that you are creating not just a solution for your customers, but an enhanced interaction with your customers and your company.

CMO 133

CMO Thought Leadership CRM Finance 133

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. The Technology Conundrum. CMO Solution Guide.

CMO 97

CMO New Technology Marketers Health 97

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Maybe it’s your VP of Sales, CMO, CRO or your CSO.

New Technology 56

New Technology Transform Communications CMO 56

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Randy Frisch, President, CMO, and Co-Founder, Uberflip. Sydney Mulligan, Marketing Technology Consultant, Etumos. Tara Petre, Strategist, Elixiter.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role. “ At the end of the day, simplicity was the lesson.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Reaching your customers with a perfectly timed marketing email or targeted ad can mean the difference between a conversion and a lost sale. Marketing automation is creating new roles.

Transform 134

Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

MAY 18, 2017

It always comes back to the customer. The customer is always right—right? Customers’ expectations are constantly shifting, which makes it extremely tough to be a marketer—trying to follow them on their journey to buy your product. How many companies have a team or even a single employee focused on this new technology?

Thought Leadership 128

Thought Leadership CMO New Technology Marketers 128

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. Personalized content is a driver of customer loyalty and engagement.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Adobe Experience Cloud Blog

MARCH 24, 2017

This year’s Summit is for every marketer–anyone and everyone passionate about customer engagement and digital marketing. It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. Innovation Always.

Thought Leadership 118

Thought Leadership Transform CMO Marketers 118

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Chris Penn , VP of Marketing Technology, SHIFT Communications. Customer Lifecycle and Communication. Chris Heuer: How close can we get to our customers to understand their REAL needs?

Marketers 134

Marketers Marketing CMO Analytics 134

Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office. Who is the “voice of the stack”?

CMO 98

CMO Marketers Marketing New Technology 98

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.

Transform 122

Transform New Technology Direct Mail Marketers 122

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Those customers also expect more and more from brands.

Customer 111

Customer User-Generated Marketers Marketing 111

Marketing Insider Group

JULY 15, 2014

Content: to attract, engage and retain current and future customers. Technology: to manage all that data and content flowing across channels. And that “the digital customer experience bursts traditional boundaries.”. What about the CMO of 2020? Once Upon A Time. So it all comes back to storytelling.

CMO 111

CMO Marketers Marketing Entertainment 111

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to.

CMO 52

CMO Transform Health Customer Journey 52

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences.

Transform 112

Transform CMO Direct Mail New Technology 112

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. “It’s so impersonal,” said Steele.

Transform 117

Transform B2C New Technology CMO 117

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. Tip 1: Avoid shiny object syndrome Marketers have long been enamored with technology and the promise of what it can deliver.

CMO 127

CMO New Technology Marketing Plan Place 127

Sales Force: CMO

JUNE 6, 2022

Those unforgettable interactions with customers and in our communities that bring your brand to life. That means humanizing digital interactions, building brand loyalty, and upskilling to master the new technologies powering memorable moments. See how you can personalize customer interactions across all channels.

CMO 98

CMO New Technology Place Customer 98

Martech

APRIL 27, 2022

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible.

Analytics 131

Analytics Customer Journey Marketers Marketing 131

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertising Advertisers 52

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 97

Automobile New Technology Marketers Marketing 97

Martech

NOVEMBER 29, 2023

Companies’ pursuit of digital initiatives designed to harness disruptive new technologies and unlock growth have made marketing ‘ground zero’ for cross-functional collaboration,” Ewan McIntyre, chief of research and VP analyst in the Gartner Marketing practice, said in a statement. How to win back peers and control?

Non-Profit 115

Non-Profit CMO Health Marketers 115

Martech

SEPTEMBER 3, 2021

In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4%

Real Estate 117

Real Estate CMO New Technology Analytics 117

Martech

FEBRUARY 27, 2024

It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications.

Transform 112

Transform CMO User-Generated Customer loyalty 112

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

MarketingOps

FEBRUARY 26, 2024

System Configuration : Customizing settings to meet specific marketing needs. Much of the core responsibilities include creating emails, landing pages, and other assets that drive customer engagement. Key projects include: Email Marketing: Customer segmentation and promotion of products and services via email.

Transform 130

Transform Marketers Marketing Thought Leadership 130