Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

Manufacturing 98

Manufacturing CMO Marketing Marketers 98

Martech

APRIL 3, 2025

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. ” Yet, they’re not entirely surprising if you follow research about the CMO role.

CMO 97

CMO Analytics Communications Management 97

Hubspot Marketing

JUNE 30, 2025

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. Here are my biggest learnings.

CMO 113

CMO PR Marketing Marketers 113

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 85

CMO Customer Journey Transform User-Generated 85

Duct Tape Marketing

JULY 16, 2024

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).

CMO 85

CMO Customer Journey Communications Place 85

The Drum

JUNE 20, 2025

At Cannes, Paul D’Arcy, the famed CMO of the likes of Indeed, tells The Drum how his new employer is taking on the powerful incumbents of the DSP world (and beyond). As chief marketing officer (CMO) of Indeed, he helped scale the platform from a niche jobs board into a multi-billion dollar global brand.

CMO 90

CMO Branding Marketers Marketing 90

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. a year ago.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Transform 126

Transform CMO Marketing Marketers 126

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 139

Transform CMO Marketing Marketers 139

The CMO Survey

MAY 6, 2025

The post Marketing Budgets, as a Percentage of Revenue, are Recovering, CMO Survey Says appeared first on The CMO Survey.

CMO 180

CMO Marketing Marketers 180

Duct Tape Marketing

MAY 16, 2025

Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive. “A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” This guide compares training options and helps you choose the right path.

CMO 72

CMO Price Marketing Strategy Customer 72

Martech

OCTOBER 10, 2024

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.

CMO 129

CMO Marketing Automation Platform Marketing Marketers 129

Martech

OCTOBER 18, 2024

But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.

PR 125

PR CMO Marketing Marketers 125

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO 115

CMO Real Estate CRM Price 115

SmartBrief - Marketing

MARCH 24, 2025

No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event. If you liked this article, sign up for SmartBriefs free email newsletter on Marketing Innovation. And, that comes from brand culture.

CMO 72

CMO Transform Communications Price 72

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. I am trained with MarTech content.

Management 109

Management CMO Key Performance Indicator Marketing 109

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Retail 122

Retail CMO Customer Journey Shoppers 122

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Email Marketing 121

Email Marketing Marketing Marketers Marketing Automation Platform 121

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Market Research 129

Market Research Shoppers CMO Retail 129

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 130

Marketing Marketers CMO Communications 130

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Management 112

Management CMO Marketing Automation Platform Marketing 112

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. MOFU activities are the hardest to develop metrics for.

Finance 124

Finance Non-Profit Transform CMO 124

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, the larger the audience, the harder it becomes to consistently deliver targeted interactions.

Customer loyalty 139

Customer loyalty CMO User-Generated CRM 139

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 135

Transform Logistics CMO Marketing 135

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 131

CMO Traditional Marketing Communications Marketing 131

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 136

Transform Whitepaper User-Generated CMO 136

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 133

Analytics Customer Journey CMO Marketing 133

Martech

JUNE 25, 2025

With tariffs and geopolitical tensions weighing heavily on the economy, marketing leaders everywhere are searching for a clear path forward. Lisa stresses the importance of auditing marketing’s operating model as the crucial first step. The post How to lead marketing through economic uncertainty appeared first on MarTech.

CMO 82

CMO Marketing Marketers Management 82

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology 289

New Technology CMO B2C Marketing 289

Set Up

AUGUST 8, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As

CMO 59

CMO Pharmaceutical Transform Thought Leadership 59

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Show that marketing is an able partner in important business decisions. “I

CMO 109

CMO Communications Digital Marketing Marketers 109