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The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? “ “ Collaboration is really about hearing everyone’s voice.
From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. What exactly is that train speeding toward us?
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As
According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.
The CMO Spotlight offers an inside look into the minds and journeys of high-performingmarketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. It's the humanization of marketing. Nike is Sims favorite brand.
A field marketing leader told me about secretly hiring a consultant to analyze sales in a new way. Dig deeper: How to find innovative ideas to fuel your marketing decisions Disrupt equilibrium if you need the organization to change Organizations dont evolve voluntarily. Updated strategies followed that experience quickly. Processing.
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. At one end, are marketers excited about how AI can shape marketing content and delivery.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Boyd encourages people to look at steps in their career as chapters.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Preschern shared two pieces of advice: The first piece of advice is that marketers should always expand their skill sets because there is so much that encompasses marketing.
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers currently spend about 2.1% Marketers anticipate these budgets to increase 100%, to 4.2%, in three years. 2 – Marketing Spending. of marketing budgets to 15.2%
Many social marketers spend more than half of their social media campaign budget on content creation. How much budget you allocate to influencer marketing will depend on the type of partnership with the influencer, the size of their following, and the campaign you’re running (format, channels, goals, etc.). for B2B brands, 7.9%
And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Oh, attribution. Processing.
I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Jon, gets it.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Murphy-Gomez advises marketers to “experience different roles.” “Try Try the different parts of marketing. These sources provide new perspectives and ideas, even if they’re not marketing-related.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Thompson shared that details matter, and that marketers have to pay close attention to the details that others may overlook. Never miss a CMO Spotlight! Watch the full interview to the right.
Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.
Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?
Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.
Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Leah M Berry , AI Innovator “When you’re using agents powered by LLMs, you’re tapping into creativity and flexible thinking, which is great for tasks like writing and marketing. Agents bridge sales/marketing gaps.
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.
Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out
As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive.
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.
The CMO Spotlight offers an inside look into the minds and journeys of high-performingmarketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Im very fortunate to have worked for Rob, the CMO, who had me on his team.
Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performancemarketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.
Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Cook encourages marketers to have confidence in themselves and their abilities. Never miss a CMO Spotlight! ” “Be brave enough to suck at something new.” Learn more.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q5 | Tell us about an impactful marketing campaign.
And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. “ Marketing is hard and work is hard, so sometimes it’s good to just see those individual small wins you make every week that add up to something else. Subscribe for the latest CMO Spotlight posts!
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Never miss a CMO Spotlight! Watch + Read the Recap Below. First Name.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? If you don’t know how to influence the market, learn.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. He encourages marketers to go after what they want and make the first move when looking for a job, talking to recruiters, etc. Never miss a CMO Spotlight! Q2 | What is your superpower?
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? . “ Q6 | Tell us about an impactful marketing campaign.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q6 | Tell us about an impactful marketing campaign.
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