Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. What exactly is that train speeding toward us?

Finance 117

Finance Marketers Marketing CMO 117

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Set Up

MAY 1, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. It's the humanization of marketing. Nike is Sims favorite brand.

Food 59

Food CMO Transform Thought Leadership 59

Martech

JANUARY 29, 2025

A field marketing leader told me about secretly hiring a consultant to analyze sales in a new way. Dig deeper: How to find innovative ideas to fuel your marketing decisions Disrupt equilibrium if you need the organization to change Organizations dont evolve voluntarily. Updated strategies followed that experience quickly. Processing.

CMO 124

CMO Marketers Marketing Management 124

Set Up

OCTOBER 24, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Boyd encourages people to look at steps in their career as chapters.

CMO 59

CMO Thought Leadership Communications Performance Marketing 59

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. At one end, are marketers excited about how AI can shape marketing content and delivery.

CMO 116

CMO Transform Price Education 116

Set Up

OCTOBER 19, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Preschern shared two pieces of advice: The first piece of advice is that marketers should always expand their skill sets because there is so much that encompasses marketing.

CMO 124

CMO Thought Leadership Performance Marketing Marketers 124

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers currently spend about 2.1% Marketers anticipate these budgets to increase 100%, to 4.2%, in three years. 2 – Marketing Spending. of marketing budgets to 15.2%

CMO 130

CMO Retail Price New Markets 130

Hootsuite

OCTOBER 2, 2024

Many social marketers spend more than half of their social media campaign budget on content creation. How much budget you allocate to influencer marketing will depend on the type of partnership with the influencer, the size of their following, and the campaign you’re running (format, channels, goals, etc.). for B2B brands, 7.9%

B2C 114

B2C CMO Copywriting Analytics 114

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Jon, gets it.

CMO 100

CMO Promotion Marketers Marketing 100

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Oh, attribution. Processing.

Non-Profit 99

Non-Profit CMO Energy Marketing Mix 99

Set Up

OCTOBER 5, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Murphy-Gomez advises marketers to “experience different roles.” “Try Try the different parts of marketing. These sources provide new perspectives and ideas, even if they’re not marketing-related.

CMO 102

CMO Thought Leadership Performance Marketing Marketers 102

Set Up

APRIL 6, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Thompson shared that details matter, and that marketers have to pay close attention to the details that others may overlook. Never miss a CMO Spotlight! Watch the full interview to the right.

CMO 98

CMO Fashion Thought Leadership Performance Marketing 98

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 82

CMO Transform Education Marketing Strategy 82

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM B2C CMO 174

The CMO Survey

JUNE 16, 2020

Optimism among marketers plummets to levels last witnessed during the Great Recession. Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. The largest percentage of marketers (24%) anticipate these jobs will never return. Optimism about the economy is 50.9 (out

CMO 130

CMO Transform Customer Acquisition B2C 130

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. Leah M Berry , AI Innovator “When you’re using agents powered by LLMs, you’re tapping into creativity and flexible thinking, which is great for tasks like writing and marketing. Agents bridge sales/marketing gaps.

Transform 101

Transform User-Generated CMO Copywriting 101

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 122

Branding CMO Copywriting Marketers 122

Set Up

JUNE 5, 2025

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Im very fortunate to have worked for Rob, the CMO, who had me on his team.

CMO 59

CMO Thought Leadership Performance Marketing Place 59

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

CMO 81

CMO Law Non-Profit Promotion 81

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 124

Finance CMO eBook Marketers 124

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 63

CMO Customer Journey Transform User-Generated 63

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cook encourages marketers to have confidence in themselves and their abilities. Never miss a CMO Spotlight! ” “Be brave enough to suck at something new.” Learn more.

CMO 64

CMO Thought Leadership Communications Price 64

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q5 | Tell us about an impactful marketing campaign.

CMO 69

CMO Thought Leadership Price Performance Marketing 69

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

CMO 59

CMO Thought Leadership Analytics Communications 59

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Marketing is hard and work is hard, so sometimes it’s good to just see those individual small wins you make every week that add up to something else. Subscribe for the latest CMO Spotlight posts!

CMO 59

CMO Thought Leadership Energy Market Trends 59

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

CMO 59

CMO Thought Leadership Performance Marketing Product 59

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Never miss a CMO Spotlight! Watch + Read the Recap Below. First Name.

CMO 59

CMO Transform Thought Leadership Entertainment 59

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? If you don’t know how to influence the market, learn.

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

JANUARY 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He encourages marketers to go after what they want and make the first move when looking for a job, talking to recruiters, etc. Never miss a CMO Spotlight! Q2 | What is your superpower?

CMO 59

CMO Thought Leadership Performance Marketing Marketers 59

Set Up

MAY 9, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? . “ Q6 | Tell us about an impactful marketing campaign.

CMO 59

CMO Shipping Thought Leadership Analytics 59

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

CMO 59

CMO Thought Leadership Manufacturing Direct Marketing 59

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q6 | Tell us about an impactful marketing campaign.

CMO 59

CMO Transform Thought Leadership Energy 59