On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Customer 52

Rock Content

DECEMBER 21, 2017

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. Maybe it’s your VP of Sales, CMO, CRO or your CSO.

New Technology 42

New Technology Transform Communications CMO 42

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels.

CMO 130

CMO B2C Marketing Marketers 130

Martech

OCTOBER 29, 2021

You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required). Read more here.

Transform 107

Transform CMO User-Generated Advertising 107

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. They’ve got way more tech than they’re ready to productively use. That can’t be good. But especially in marketing. For some companies, yes.

Transform 125

Transform Law CMO New Technology 125

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Train and support marketing staff on using marketing technology products 77.5% What does marketing operations do?

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Transform 134

Transform CMO Retail Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. That said, it wouldn’t be Marketing Nation Summit without some exciting product and innovation announcements from Marketo.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Hire for or create new roles and skills. Other People.

Transform 131

Transform Management CMO eBook 131

Welcome Software

OCTOBER 12, 2022

Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. Dom Graveson: Previous to that, I was with some of the big sort of consultancies working on digital product innovation.

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. Dom Graveson: Previous to that, I was with some of the big sort of consultancies working on digital product innovation.

Transform 52

Transform CRM Management Product 52

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Transform 51

Transform CMO Retail Thought Leadership 51

Hubspot Marketing

MAY 16, 2022

"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A Consumers will want more say in the online products and platforms they use. It's really easy to naysay all of it.

Customer Acquisition 90

Customer Acquisition User-Generated CMO Transform 90

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 86

Transform Direct Mail Customer Journey Marketing 86

Rock Content

DECEMBER 11, 2020

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? It is not just one of them, but many. Dealing with data.

Transform 83

Transform Marketing Marketers Communications 83

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. The team came together, we figured out our ICP, our messaging, our product description, product benefits. Episode 1: Can You Not? [00:00:00]

Marketing 126

Marketing Marketers Entertainment Transform 126

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. For instance: The marketing technology landscape has grown rapidly, with many new products emerging yearly.

Transform 95

Transform CMO Direct Mail New Technology 95

The Social CMO

MARCH 21, 2022

In both cases, customer-centric mathematics are supposed to help businesses determine the effectiveness of past strategies as they consider future allocation of resources and investments in service, marketing, and product development programs. In a social economy, customer value takes on a new dimension. It’s not designed to.

Customer 52

Customer Customer Journey Non-Profit Transform 52

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. In many companies, the CMO is completely hands-off when it comes to technology.

Transform 105

Transform CMO User-Generated Customer loyalty 105

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 108

CMO Customer Acquisition Transform User-Generated 108

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. The variety of touchpoints connected to the modern customer journey are transforming the way marketers track their campaigns.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. It’s just intimate enough to promote productive networking between attendees.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. His bestselling and award-winning book is called The Sharing Economy, published by MIT in 2016, and his research studies show how digital technologies transformed businesses, government and civil society.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Marketing Insider Group

NOVEMBER 25, 2019

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Google, Pinterest, and several other companies are also investing in visual search technology. Strategic Marketing Transformation. Source: [link].

Market Trends 145

Market Trends Transform Marketing Marketers 145

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4%

Advertising 52

Advertising Advertisers Retail Shoppers 52