The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. For those marketers willing to take a stance, the most popular action is to allow employees to speak out on political issues followed by making changes to products and services.

CMO 130

CMO Retail Price New Markets 130

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” Q5 | What brand inspires you?

CMO 52

CMO Thought Leadership Energy Retail 52

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. McDaniel worked on Rodan + Fields’ new innovation campaign building out product launches. Q4 | Tell us about an impactful campaign. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She appreciated the novelties and the opportunities it gave consumers to try multiple products. Q3 | Tell us about an impactful campaign. What I love about them is their fearlessness.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We are here to provide a product to our customers, and, no matter what, we should put them first. ” Never miss a CMO Spotlight! ” Q1 | Is there any advice you would like to share? “Are

CMO 52

CMO Thought Leadership Energy Performance Marketing 52

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. How do we create those connections with them to motivate an action (donation, attending an event, purchasing a product, sharing something on social media, etc.)? Never miss a CMO Spotlight!

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ There are only two things you can control: your attitude and your productivity. ” Never miss a CMO Spotlight! WATCH + READ THE RECAP BELOW (scroll to the end for the full interview).

CMO 59

CMO Thought Leadership Education Analytics 59

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

CMO 59

CMO Thought Leadership Analytics Communications 59

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Never miss a CMO Spotlight! Watch + Read the Recap Below. First Name.

CMO 59

CMO Transform Thought Leadership Entertainment 59

Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” Washington shares her talents with the marketing community in order to educate the next generation of marketers. Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Health Thought Leadership Education 52

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

CMO 79

CMO Promotion Marketing Marketers 79

Martech

JANUARY 12, 2022

said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples.

CMO 120

CMO eCommerce Shoppers Retail 120

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.

Advertising 109

Advertising Advertisers Shipping CMO 109

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. *

Transform 174

Transform CRM Marketing Automation Platform B2C 174

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand.

CMO 53

CMO Transform Price Digital Marketing 53

Search Engine Land

JULY 11, 2023

This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. They’re basically selling the exact same product.

SEO 78

SEO Non-Profit Price Marketing 78

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customer 100

Customer Retail Real Estate Transform 100

Martech

DECEMBER 27, 2022

One of the most important tasks mobile touchpoints have is to recommend products and next best actions. The challenge is that everybody has different interests, so the surfacing of new products and messages has to be tailored to the individual. AI will also increasingly be used for content marketing.

Transform 95

Transform Retail Shoppers Price 95

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We The reality about Amazon today is they develop their own in-house products to compete with top-selling brands on their site. SUBSCRIBE.

Branding 93

Branding Logistics Retail CMO 93

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Read next: A look at the tech review space.

Customer Journey 101

Customer Journey Customer Whitepaper B2C 101

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. This is John Jantsch.

CMO 63

CMO Law Non-Profit Promotion 63

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study. ” You have to be smart and work out the best frequency or cadence for your product or service and audience.

Email Marketing 123

Email Marketing Marketing Marketers CMO 123

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Thought Leadership 102

Thought Leadership Customer Acquisition Key Performance Indicator Price 102

Econsultancy

JANUARY 28, 2022

For the first time, many customers turned to digital channels to track down products they had previously bought offline. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come. Customer nurturing is a long-term strategy.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 62

CMO Transform Education Marketing Strategy 62

Search Engine Land

MARCH 31, 2023

The new search AI assistants like Google Bard will help search evolve from transactional to conversational, according to Aaron Levy , vice president of paid search at performance marketing firm Tinuiti. When people know what your products and services are about, they'll be able to distinguish and make an informed choice while buying."

User-Generated 92

User-Generated Advertising Advertisers SEO 92

Orbit Media Studios

OCTOBER 11, 2023

A quick GA4 exploration shows how much traffic came from paid sources and the rate at which they convert (become a lead or buy a product). How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. And I can easily see conversion rates from paid traffic sources.

Analytics 93

Analytics eCommerce CMO SEO 93

Avinash Kaushik

JULY 5, 2021

Paid Media Marketers (sometimes referred to as Direct Response Team or Performance Marketing) love doing attribution analysis across only paid media channels becuase it allows them to distribute credit only across their work. There are more productive uses of your time. This does sucks less. Notice a pattern.

Analytics 98

Analytics Non-Profit Marketing Marketers 98

Marketing Insider Group

SEPTEMBER 1, 2020

Regardless if you choose to run this meeting on-site or remote, a typical outcome for such a meeting is a list of strategic marketing goals that the organization wants to deliver for the quarter. For example: launch a new product line, re-design the website, optimize online conversion, etc. Moving From Marketing Goals to Execution.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers Customer Acquisition 96

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

CXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketing Marketers Communications 115

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year. of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 106

Finance CMO Marketing Marketers 106

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders.

CMO 144

CMO User-Generated Gen Z eCommerce 144