Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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CMO Transform Energy Succession Planning 122

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” If it’s to drive product or service awareness then it should be a mix of entertainment, edutainment and product / service consideration.

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CMO Entertainment Communications Branding 88

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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CMO Non-Profit Transform Advertising 126

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. Marketing leaders report that sales productivity has improved by an average of 5.1% Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S.

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New Technology CMO B2C Marketing 289

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Piligian worked on Craisins for Ocean Spray, and her team put a lot of work into perfecting the product. Q4 | Tell us about an impactful campaign. Q5 | What is a brand that you admire?

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CMO Thought Leadership Market Research Performance Marketing 59

Martech

NOVEMBER 17, 2023

Dig deeper: KPIs that connect: 5 metrics for marketing, sales and product alignment Listening and evolving Implement a system for gathering and acting on feedback that allows for anonymous and attributed contributions. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech! In your inbox.

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CMO Transform Analytics Communications 108

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

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CMO Price Transform Marketing Strategy 72

Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

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CMO Thought Leadership Performance Marketing Product 59

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

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CMO Food Health Advertising 52

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Management Product Key Performance Indicator CMO 112

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020.

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CMO New Technology B2C Analytics 130

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. For those marketers willing to take a stance, the most popular action is to allow employees to speak out on political issues followed by making changes to products and services. near the historical average for The CMO Survey over the last decade (~5.6%

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CMO Retail Price New Markets 130

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. All findings from the February 2022 edition of The CMO Survey , which is based on responses from 320 U.S. Fewer than half of marketing leaders (47.4

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CMO Digital Marketing Transform Analytics 130

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Modak shared that his team was launching a product into their retail channels that was backed by a lot of funding, yet never took off. L’Oreal’s messaging is authentic and their products are backed by science.

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CMO Thought Leadership Energy Retail 52

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. McDaniel worked on Rodan + Fields’ new innovation campaign building out product launches. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?

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CMO Thought Leadership Performance Marketing Management 59

Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She appreciated the novelties and the opportunities it gave consumers to try multiple products. Q3 | Tell us about an impactful campaign. Deen was inspired by the Beauty industry and their subscription box services.

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CMO Thought Leadership Performance Marketing Branding 52

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Laura Goldberg , the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

CMO 52

CMO Thought Leadership Energy Performance Marketing 52

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Some CMOs have a high need for creative control.

Transform 109

Transform CMO Whitepaper Marketing 109

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. How do we create those connections with them to motivate an action (donation, attending an event, purchasing a product, sharing something on social media, etc.)? Never miss a CMO Spotlight! First Name.

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CMO Thought Leadership Customer Journey Performance Marketing 59

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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CMO Marketing Marketers Health 128

Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Catherine LaCour , the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values. “

CMO 59

CMO Thought Leadership Analytics Communications 59

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ There are only two things you can control: your attitude and your productivity. ” Never miss a CMO Spotlight! WATCH + READ THE RECAP BELOW (scroll to the end for the full interview). First Name.

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CMO Thought Leadership Education Analytics 59

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Never miss a CMO Spotlight! Watch + Read the Recap Below. First Name. Email Address.

CMO 59

CMO Transform Thought Leadership Entertainment 59

Hubspot Marketing

FEBRUARY 20, 2023

In this post, we'll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices to ensure you're on their radar. Even your CMO will be open to a coffee chat or one-on-one with you if you have a well-thought-out plan that ties back to business goals and outcomes.

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CMO Communications SEO Marketing 90

The Next CMO

MAY 26, 2022

Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum. Have they been both a full-time CMO and a fractional/outsourced CMO in the past?

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CMO Health PR Customer 52

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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CMO Transform B2C Marketing 97

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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CMO Transform Health Customer Journey 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey.

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Analytics Product CMO Marketing 117

Hubspot Marketing

NOVEMBER 16, 2022

Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. The closed deal automatically triggered a new project in ClickUp, your workplace productivity and collaboration software. Already a HubSpot Customer? Why HubSpot is Partnering with ClickUp.

Product 92

Product CMO CRM Management 92

Set Up

MAY 5, 2022

Bethea believes that, as a marketer, it’s crucial to not only understand your consumer, but empathize with them in order to “connect with them and deliver the right brand products and brand messaging.” Never miss a CMO Spotlight! Q5 | What values are important to you? They're bringing their whole selves to work. First Name.

CMO 52

CMO Food Thought Leadership Branding 52

Set Up

MARCH 3, 2022

Everything we [produce] is recycled cardboard, so printing is post consumer recycled plastic, not just recyclable plastic, which immediately makes the product 30 percent more expensive, but it is important to do.” Never miss a CMO Spotlight! He explained that their investors keep them accountable for their sustainability. First Name.

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CMO Thought Leadership Fashion Energy 52

Adobe Experience Cloud Blog

OCTOBER 15, 2018

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. One of the first tasks of the CMO is to look at why your marketing organization exists. Take Accountability.

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CMO Thought Leadership Communications Customer 134

Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She is part of The Black Executive CMO Alliance , or BECA, where one of their core values is mentorship.“Within Never miss a CMO Spotlight! WATCH THE FULL INTERVIEW TO THE RIGHT. First Name. Email Address.

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CMO Health Thought Leadership Education 52

Set Up

MAY 12, 2022

She explained, “If it's marketing, sales, or product supply, I oversee the whole program.”. For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Patricia Corsi, and keep an eye out for more thought leadership from our CMO Spotlights.

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Health CMO Pharmaceutical Transform 52

Martech

SEPTEMBER 7, 2021

The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson. Read next: You smiled, so we think you’ll like this product. Choose two or three high-intent products, then craft suitable playbook experiences, McDonald said. The post Let’s chat about this product appeared first on MarTech.

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Product Online Buyers Shoppers Customer Journey 112

Welcome Software

FEBRUARY 2, 2023

Alex Atzberger: Now that you’ve stepped into the CMO role, what are you looking forward to? They are fiercely intelligent, optimistic, and care deeply about what our products can *do* for our customers. As somebody who has both built products and been deeply immersed in marketing, I love the perspective that our team has.

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CMO Retail User-Generated Price 40