Remove CMO Remove Performance Marketing Remove User-Generated
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. The time to adapt is now. The reason?

CMO
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The 7 Stages of AI Proficiency

Orbit Media Studios

Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Each one is really a Generate training data button for your helpful AI analyst. Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI.

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How to set a smart social media budget (and get it approved)

Hootsuite

They can also help you bring in a library of user-generated content. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance.

B2C
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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team.

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Free AI LinkedIn Hashtag Generator Get tailored LinkedIn hashtags that amplify your reach and boost professional engagement. Use Cases with Examples 1.