Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. Email is one of the highest producing ROI tactics marketers can use. How are you doing?

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Software vendors encourage users to post reviews. The Benchmarks findings.

Customer Journey 116

Customer Journey Customer Whitepaper B2C 116

Martech

FEBRUARY 25, 2022

Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We Customer engagement, user comments and sales on Amazon generate the data that marketers can use to maintain their advantage in the face of all this competition. Read next: E-commerce everywhere.

Branding 115

Branding Logistics Retail CMO 115

Marketing Insider Group

SEPTEMBER 1, 2020

When setting up Agile marketing goals at the execution level, some teams aren’t even aware of what their business goals are for the quarter, let alone how to measure marketing’s impact on those business goals. The last part of this Agile planning cycle is of course the marketing execution team. Overall Marketing.

Key Performance Indicator 126

Key Performance Indicator Marketers Marketing Customer Acquisition 126

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Transform 98

Transform Retail Shoppers Price 98

Orbit Media Studios

OCTOBER 11, 2023

How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. And for more insights, here’s our detailed process for user flow analysis using GA4. This exploration actually shows the performance of your entire menu system. It’s a very important number. It is that simple.

Analytics 118

Analytics eCommerce CMO SEO 118

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 135

Digital Marketing Marketers SEO Marketing 135

Search Engine Land

MARCH 31, 2023

We don’t yet know what they will roll out to capitalize on AI-powered search – or when exactly users will see ads in this AI-powered experience. Fundamentally, these will still be driven by the user's input and online behavior, just like it is now," he added. The new paid ads That said, fewer links mean fewer ads.

User-Generated 81

User-Generated Advertising Advertisers SEO 81

Econsultancy

JANUARY 28, 2022

With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory. This means marketers have to spend more on ads and content to convert increasingly ad-weary consumers. Owned channels + personalisation = a winning retention formula.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. Clutch has grown very large, so you have very large database, a lot of users and buyers, both sides.

CMO 83

CMO Transform Price Digital Marketing 83

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

Management 79

Management Inbound Marketing User-Generated CRM 79

Unbounce

AUGUST 16, 2023

” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. I’ve got some news.

Law 52

Law User-Generated Customer Acquisition Price 52

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Meta , for example, recently removed marketers’ ability to target underaged users based on their in-app activity.

Performance Marketing 98

Performance Marketing Branding Customer loyalty User-Generated 98

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. We predicted that TikTok would be an incredibly useful source of insights for marketers to prepare for the next generation of social media users. Both brands cater to younger generations. Were we right in our prediction?

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

APRIL 14, 2025

Its research also showed a profound shift from marketers just experimenting with AI to actually implementing it in their everyday work. Marketers deploying AI are seeing better results across their bodies of work. SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster.

Branding 102

Branding User-Generated Price eCommerce 102

Orbit Media Studios

FEBRUARY 26, 2024

If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The percentage of visitors who become a lead is the “conversion rate” and if that number is 0%, no amount of marketing can help you.

Copywriting 93

Copywriting Law CRM User-Generated 93

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. That’s the power of a creative brief.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

APRIL 14, 2025

Its research also showed a profound shift from marketers just experimenting with AI to actually implementing it in their everyday work. Marketers deploying AI are seeing better results across their bodies of work. SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

NOVEMBER 2, 2023

Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? I, of course, am Pete Housley, CMO at Unbounce.

PR 98

PR Marketers Marketing Non-Profit 98