Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Why Cubby Is Useful AI tools promise to make life easier, but Cubby solves a real problem: Research is a mess.

Product

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.

Market Segmentation

Martech

JANUARY 15, 2025

Bluesky will stand out for two major reasons: its focus on decentralization and its ability to empower both users and brands, said Isabel Romero, CMO of social media management tool Metricool. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.

Gen Z

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. In my B2B marketing analytics meetings, I report on engagement metrics and conversions that I believe lead to sales.

Analytics

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results.

Transform

Martech

JULY 17, 2025

Key GTM assets included: CMO-level thought leadership content. Industry whitepapers and webinars. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Targeted sales tools. Long-cycle lead nurturing via ABM tech stack.

Transform

Orbit Media Studios

JANUARY 22, 2025

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. And now you have the prompts.

Branding

Animalz blog

JULY 29, 2025

Jennifer reports directly to the CMO, which gives her the organizational authority to enforce this vision. Now I report directly to our cmo. Book a consult now@animals co whitepapers and find out how to set the new benchmark for your industry. And because, you know, we need them, they need us. And it’s.

PR

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. The CMO said, ‘With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?’” (11:45) This moment shows the power of hard numbers. Executives could now compare content’s ROI to other channels.

Thought Leadership

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

CMO

Animalz blog

JULY 22, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Because we want to make sure that the CMO is comfortable with what we’re spending and then what’s coming back out of it and we know how to talk about it. So how do you measure the results or the impact of these?

SEO

Animalz blog

JULY 3, 2025

At MoEngage, CMO Aditya Vempaty switched webinar platforms specifically for speed. Resources: The EVE Framework of Content-Led Link-Building ; Animalz survey-driven whitepapers service 2. But when a CMO hands your book to their team or a conference attendee carries it home, you’ve created a touchpoint — literally!

PR

Animalz blog

JUNE 24, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. So I think I’ve talked about this in this podcast before, but The CMO at UiPath, Bob Patrick, always talks about momentum, momentum, momentum as like really his, like, big thing with marketing. This matters.

B2C

Animalz blog

JULY 15, 2025

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. And so there was a point where our CMO was talking about our path towards AI and that we should be running pilots and things like that. I kind of want to skip all the way to Autodesk. But we don’t have the vendors.

Thought Leadership

Sales Force: CMO

JULY 17, 2025

The sustainability lead was sent a white paper on how the same systems reduced emissions by 30% in a similar facility. Analyze — prove what moved the needle Post-sale, the team didn’t simply move on, they analyzed what worked: The sustainability-focused white paper had the highest engagement.

Whitepaper

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. Maybe its a video library of your CEO or CMO speaking at industry conventions. AI systems can analyze and summarize internal data sets, too.

User-Generated

Animalz blog

JUNE 3, 2025

whitepapers and find out how to set the new benchmark for your industry. He reports to a general manager slash global CMO for this area. In just 12, we run a process that helps uncover narratives from a unique dataset packaged into a beautifully designed flagship content asset that your whole team is gonna be proud of.

Advertisers

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Identify weak links. Prioritize efforts to become more adaptive.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

CMO

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field.

Transform

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. The white paper will address this and answer, “How do marketing leaders at all levels work to solve this issue?” ” Vertical vertigo.

Whitepaper

Martech

DECEMBER 9, 2021

Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. But performance is still measured in terms of qualified leads.

Whitepaper

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Transform

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards.

Content Marketing

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Scott Vaughan , CMO and growth accelerator. Simply to check the spelling (and whether it was really yet another proper name beginning with a lowercase letter), I did a quick Google search. That’s all.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

Customer Journey

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). For more info on the marketing executive’s role in shaping a successful inbound marketing strategy download The CMO Guide to Inbound Marketing today. We call this the Inbound Marketing Multiplier.

Inbound Marketing

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. One 18-page white paper placed on your company website can only be so effective. The same effect goes for thought leadership content.

Thought Leadership

CMO Network

JULY 10, 2023

Qualcomm recently released a white paper titled, "The Future of AI is Hybrid." In this piece we explore why role edge has to play with AI and why AI will be Hybrid.

Whitepaper

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper

Martech

MARCH 12, 2024

This one is easy: ask your CMO to see the social media strategy plan for the year. Social must be considered in producing any marketing asset — video, white paper, case study or event. Do we have a strategy? Do we need one? Ask them to explain why you are using certain social channels and what is the goal of each.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs.

Inbound Marketing

Adobe Experience Cloud Blog

JULY 10, 2019

For instance, while you’d initially want to engage with a company’s CMO throughout a campaign, you might want to engage with the IT director at the same time or hold your messages to them until later in the buyer’s journey for that specific account.

Marketing Strategy

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers. Many factors influence intent.

B2C