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Winning customer loyalty starts with straight talk about tariffs

Martech

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. — ed. )

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Use the holiday season to bolster community support and engage with local causes.

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. Managers need to create action plans.

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. Managers need to create action plans.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty.

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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.