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How a free AI tool will help you develop a customer marketing strategy

Martech

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

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Key marketing lessons from startup to scale-up

Martech

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.

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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Then, in 2019, I made a complete shift to B2B content marketing. This newest role at Island — Head of Content and Comms — has brought on a whole new level of communications experience, which is really exciting.

PR
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TOP100: 10 Ways to Stand Out as a Customer Marketing & Advocacy (CMA) Influencer

Base.ai

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

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Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

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How Industrial Marketing Agencies Drive Superior Results for Manufacturers Compared to General Marketing Firms

Tiecas

Industrial marketing agencies, on the other hand, possess: Industry-Specific Knowledge: They understand the intricacies of the manufacturing sector, including industry trends, regulations, and terminology. They should be able to develop a customized marketing strategy that aligns with your overall business goals.