Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketers 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketers 52

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Here are some tips to advertise effectively. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. And the kicker?

Promotion 134

Promotion Product Customer Thought Leadership 134

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketers 52

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Today’s marketers must go the extra mile and shoot for peak personalization. You need to understand your customers and prospects intimately. When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. This is precisely the idea behind personalized marketing.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Calvyn Lee Blog

DECEMBER 12, 2023

It answers critical questions like who the customers are, what value proposition is offered to them, and how revenue is generated from the value created. Visually mapping out different business models on paper makes it easier to communicate and understand a business. The BMC is one such powerful, visual business model representation.

Manufacturing 130

Manufacturing Communications Customer Product 130

Tiecas

JULY 23, 2024

Industrial marketing agencies, on the other hand, possess: Industry-Specific Knowledge: They understand the intricacies of the manufacturing sector, including industry trends, regulations, and terminology. They should be able to develop a customized marketing strategy that aligns with your overall business goals.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

Look for a solution that makes it possible to communicate with prospects and customers both online and offline, and includes interactive social elements that help amplify your messages. Automatically manages communication frequency. This is especially valuable when different areas of the organization are sending messages.

Thought Leadership 134

Thought Leadership Marketers Marketing Communications 134

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Animalz blog

JULY 16, 2024

Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Then, in 2019, I made a complete shift to B2B content marketing. This newest role at Island — Head of Content and Comms — has brought on a whole new level of communications experience, which is really exciting.

PR 57

PR Copywriting B2C Place 57

Adobe Experience Cloud Blog

JULY 31, 2019

Here are five ways a focus on customer experience can help you increase retention and perpetually improve SaaS revenues. . Communicate And Connect. With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. And, communication is a two-way street.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Positions itself in the market.

SEO 114

SEO Branding Entertainment Whitepaper 114

Sprout Social

FEBRUARY 20, 2025

Even when you unify marketing teams around influencer marketing, it can introduce new collaborative challenges, like disparate influencer communication, and siloed planning and reporting. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing 86

Influencer Marketing Transform Marketers Marketing 86

Welcome Software

MARCH 11, 2025

Project manager agent : Ensure projects run on time and budget + can communicate with other agents (eg. Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user.

Transform 52

Transform User-Generated CMO Marketers 52

Adobe Experience Cloud Blog

APRIL 25, 2018

To muddy the waters even more, organizations are frequently updating their systems and processes, which leads to miscommunication or even worse, no communication at all. Often times, sales and marketing professionals actually think their jobs are harder because of their counterpart’s “incompetencies.”

Health 134

Health Thought Leadership Marketers Marketing 134

Sprout Social

OCTOBER 11, 2022

Strong executive communication plans are a must for managing brand identity, boosting employee morale and recruiting talent. Collaborate more closely across your marketing team. This content will humanize your brand, resonate with your audience and give your team members a chance to cheer on their colleagues.

Thought Leadership 145

Thought Leadership Education Communications User-Generated 145

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Step 3: Measure and Optimize.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Hubspot Marketing

OCTOBER 16, 2023

The app offers a range of features designed to facilitate more intimate and personalized communication , such as close friends lists, status updates, and autostatus. This allows for targeted promotions, special offers, and tailored communication that can strengthen the relationship between the brand and its most valued customers.

Social Media Marketing 126

Social Media Marketing Marketers Marketing Promotion 126

Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way. Marketing must also embrace the state of the world. Engage with empathy.

CMO 119

CMO Email Marketing Communications Branding 119

Hubspot Marketing

MAY 25, 2017

If Marketing commits to a similar, related numerical goal, it shows that the team is being held accountable in a manner similar to Sales. 2) Communicate, celebrate, and address the achievement -- or lack thereof. Maintaining strong communication regarding how each team is performing on goals boosts transparency.

Communications 145

Communications Place Customer Marketing Strategy 145

Adobe Experience Cloud Blog

OCTOBER 1, 2013

It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. We should be leading mobile users to their goals, engaging and converting them along the way.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. Unaware to Aware.

Customer Journey 134

Customer Journey Customer Non-Profit eCommerce 134

Sprout Social

JULY 26, 2019

Users communicate in channels denoted by specific hashtags. For example, a marketing team might have separate channels for #content-writers, #SEO and #design. In terms of how to use Slack to communicate, your options are pretty much limitless. Slack can also be used for informal communication. Then the fun begins.

Communications 111

Communications User-Generated Place Entertainment 111

Adobe Experience Cloud Blog

DECEMBER 4, 2018

The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. To build this strong working relationship, I aimed to sit with my counterpart on the product team at least two days a week and book weekly product marketing interlock meetings. Watch Outs.

Product Marketing 133

Product Marketing Product PR Price 133

Martech

JANUARY 31, 2022

“Marketers should look for solutions that can integrate with existing customer journeys and UIs like webforms, whilst also providing flexible UIs out of the box for additional data and consent capture.” In collecting information about [the customer] and their preferences, you are allowing them to control the content.”.

Transform 98

Transform B2C Law Customer loyalty 98

Adobe Experience Cloud Blog

MAY 1, 2011

Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. Because these platforms all communicate with one another, the roles of sales and marketing here at Marketo have distinctively become, less distinct.

CRM 109

CRM Marketing Automation Platform Marketers Marketing 109

Hootsuite

AUGUST 19, 2021

During this call, ask questions about the client’s business model, target customers, marketing budgets, KPIs, and any history working with freelance social media managers to uncover potential red flags. Communicate with your clients. Before providing a quote to a prospective client, I recommend doing a “discovery call”.

Management 144

Management Copywriting Real Estate Logistics 144

Marketing Insider Group

JULY 25, 2013

The report found that B2B Content Marketing now represents a significant portion of the marketing budget. That includes the development, delivery and promotion of content to drive business leads, influence customer markets and grow the brand. Effective content utilizes a multi-channel, multi-format approach.

Content Marketing 109

Content Marketing CMO Promotion Marketers 109

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Neil Patel

SEPTEMBER 19, 2020

A list of their credentials: Ask your agency for a list of certifications or credentials that communicate expertise, if they have any. Communication guidelines: When and how will their team communicate with you. Single Grain – Best for a Custom Marketing Plan. Who will be your point-of-contact?

eCommerce 131

eCommerce Retail Promotion Shipping 131

Adobe Experience Cloud Blog

MAY 11, 2012

The customer lifecycle can serve as a great model for effective marketing and sales communication with the buyer. By understanding the progression path of existing customers, marketers can optimize future campaign efforts. On the other hand, it also enhances internal alignment by understanding the path to purchase.

User-Generated 115

User-Generated CRM Marketers Marketing 115

Sprout Social

AUGUST 17, 2021

Customer experience starts with social media. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Social became the go-to channel and a catalyst for keeping the customer journey moving.

Customer 137

Customer Transform Customer Journey Retail 137