Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. It requires every team to be all in, all together, supporting influencer marketing as part of each teams core strategy.

Influencer Marketing 83

Influencer Marketing Transform Marketers Marketing 83

Hubspot Marketing

OCTOBER 16, 2023

The app offers a range of features designed to facilitate more intimate and personalized communication , such as close friends lists, status updates, and autostatus. This allows for targeted promotions, special offers, and tailored communication that can strengthen the relationship between the brand and its most valued customers.

Social Media Marketing 127

Social Media Marketing Marketers Marketing Promotion 127

Search Engine Land

JANUARY 17, 2024

How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Without it, a business lacks a meaningful presence.

SEO 114

SEO Branding Entertainment Whitepaper 114

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Interactive content, therefore, meets their desires. Increase engagement.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Use Insider

APRIL 27, 2020

It’s no longer a choice; brands seeking success will invest in digital channels, capturing market share from digital laggards, smaller competitors, and high-street stores. Be creative and innovative in the way you communicate with your customers and cater to their current needs. Communicate important information with banners.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Promotion 52

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B Marketing Strategies.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

DECEMBER 4, 2018

The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. To build this strong working relationship, I aimed to sit with my counterpart on the product team at least two days a week and book weekly product marketing interlock meetings. Watch Outs.

Product Marketing 133

Product Marketing Product PR Price 133

Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way. Marketing must also embrace the state of the world. Engage with empathy.

CMO 119

CMO Email Marketing Communications Branding 119

Hubspot Marketing

MAY 25, 2017

And guess what -- 81% of marketers whose companies have this type of SLA have an effective marketing strategy. But if you don't have a Sales and Marketing SLA in place, fear not: We've outlined four steps to create one below, as well as ways to get started on aligning your sales and marketing teams.

Communications 145

Communications Place Customer Marketing Strategy 145

Martech

JANUARY 31, 2022

“Marketers should look for solutions that can integrate with existing customer journeys and UIs like webforms, whilst also providing flexible UIs out of the box for additional data and consent capture.” In collecting information about [the customer] and their preferences, you are allowing them to control the content.”.

Transform 98

Transform B2C Law Customer loyalty 98

Marketing Insider Group

JULY 15, 2015

Educate and communicate with your customers. Your customers do not want to be sold your stuff. The Home Depot builds a great customer experience by giving away their expertise during their Do-It-Yourself, Do-It-Herself and Kids Workshops! Personalize the customer experience. Surprise and delight your customers.

Customer 110

Customer Customer Journey Education Retail 110

Hootsuite

AUGUST 19, 2021

If you’ve only worked full-time corporate roles, you can use projects and examples from those roles as long as you focus on the social media marketing strategies you’ve contributed to and the results for which you were responsible. Communicate with your clients. Step 3: Price your services.

Management 144

Management Copywriting Real Estate Logistics 144

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Sprout Social

OCTOBER 30, 2023

According to The Sprout Social Index ™, consumers think the most memorable brands are the ones who respond to their customers (51%) and prioritize communicating with their audience rather than posting a lot of content (37%). Yet, only 8% of social marketers believe themselves to be leaders in customer care on social.

Customer 143

Customer Customer Journey Food Marketers 143

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. “The Brands need to engage in that dialogue to effectively provide service to their customers.”

Management 133

Management CMO Marketers Marketing 133

Sprout Social

NOVEMBER 27, 2023

Whether it’s about new social media tools or exploring effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics. The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.”

Social Media Marketing 123

Social Media Marketing Place Management Communications 123

Vertical Response

MAY 30, 2022

Personal touches communicate your company’s values and attitude. Further personalize your campaigns by creating custom marketing email lists. Not everyone needs to receive the same marketing emails. . You can trust us because we’re experts in email and social media marketing. . Personalize the Email.

Email Marketing 122

Email Marketing Marketers Marketing Energy 122

Adobe Experience Cloud Blog

JULY 3, 2018

According to data collected by Gartner , about 80% of a company’s future profits come from 20% of its existing customers. Customer retention is mission critical for successful growth. Marketing strategies that improve loyalty through customer lifecycle engagement increase the odds that people will make repeat purchases.

Customer 134

Customer Thought Leadership Marketers Marketing 134

Sprout Social

JUNE 24, 2019

Koch Communications. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. Kirvin Doak Communications. Voce Communications. SocialCompass. Whiteoaks International. Crush Social Management.

Non-Profit 89

Non-Profit PR Social Media Marketing Retail 89

Marketing Insider Group

OCTOBER 13, 2020

It’s overhauling internal communications, creating mentorship programs, offering better training for new technology, launching platforms for employee advocacy, giving employees a voice in the brand conversation. Marketing professionals already know how critical authenticity is. Let the rest of the C-suite think short-term and small.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Marketing Insider Group

AUGUST 26, 2020

To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Marketers need to know not just HR policies, but policies around customer service and communication.

Marketers 129

Marketers Marketing Management Place 129

Sales Force: CMO

APRIL 4, 2025

Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Harvard Business Review study found that companies with high lifetime value (LTV) customers are more profitable than those with low LTV customers. Experiences need to be connected.

Marketers 52

Marketers Marketing B2C CRM 52

Duct Tape Marketing

AUGUST 8, 2014

With a background in corporate communications, Belmont has an MFA in Writing from Columbia University and was formerly an editor at Google. Related posts: 3 Essentials for Increasing Content Exposure Thursday is guest post day here at Duct Tape Marketing.

Whitepaper 70

Whitepaper Real Estate Copywriting Shipping 70

OnPassive Marketing

APRIL 29, 2022

This can include activities such as email marketing, lead generation, and social media marketing. Automation allows marketers to focus on their core tasks while the software takes care of the marketing strategy. Marketing automation can be broadly classified into two types. Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing Marketers 90

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

eBook 91

eBook Customer Thought Leadership Transform 91

Sprout Social

APRIL 6, 2023

This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers. What is chatbot marketing?

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Adobe Experience Cloud Blog

JANUARY 21, 2016

Personalization: I predict that personalization is going to be an increasingly important tactic for marketers to integrate into their 2016 marketing programs. Customer Marketing: I think that Marketing, as a function, will be forced to work more closely than ever with customer success and service teams.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Leverageable Loves help brands win Share of Culture—where audiences’ cultures are placed at the center of marketing strategies to develop and strengthen consumer relationships. These loves are important to tap into because consumers want to be treated as individuals, not sales numbers.

Transform 109

Transform Branding Thought Leadership Price 109

Campaign Monitor

SEPTEMBER 13, 2023

Noelle : At the beginning of an email design project, while it’s tempting to dive right into the design process, I take a moment to reflect on the fundamental purpose of design: effective communication. The biggest trap I see marketers fall into is thinking that they have to use images for every story.

Communications 84

Communications Shipping Promotion Branding 84

Martech

MAY 13, 2022

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Get personal with SMS marketing. voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).

Transform 130

Transform Gen Z Shoppers Retail 130

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. In fact, companies have been investing in personalized products and communication for decades. Blog posts.

Transform 95

Transform Whitepaper User-Generated Law 95

Litmus

FEBRUARY 24, 2016

About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. Whether or not you view additional communications as a value add is irrelevant, both to this principle and to your subscribers.

Customer 77

Customer Real Estate Shipping Email Marketing 77

Marketing Insider Group

OCTOBER 13, 2015

First, know your customers. Back to my point about marketing being the voice of the customer. Marketers love to say that. But when was the last time you talked to a customer? ANNUITAS is definitely leading the conversation about where marketing’s headed and I’m honored to be a part of it. Not this week.

CMO 106

CMO Management Analytics Communications 106

CXL

JULY 25, 2022

Achieving this helps: Create seamless, repeatable workflows; Cut down on wasted resources; Get marketing team members on the same page; Improve long-term customer marketing. A playbook should cover the five main areas detailed in our guide to creating a marketing playbook for consistent campaigns : Strategy.

Copywriting 78

Copywriting Marketers Marketing Communications 78