Communications eBook Marketing Automation Platform 
Adobe Experience Cloud Blog
JANUARY 13, 2017
While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many?
Hubspot Marketing
JUNE 30, 2025
Include soft skills like strategic and agile thinking, communication, and organizational skills. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Maintain strong communication between marketing executives and internal and external stakeholders.
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Adobe Experience Cloud Blog
AUGUST 2, 2016
Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . To grow market share, you have to retain your existing customers. Repeat customers spend more.
Adobe Experience Cloud Blog
SEPTEMBER 17, 2014
Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. You want to target the right person, with the right message at the right time across every channel.
Lusha
JULY 21, 2024
Optimize Resource Allocation: By optimizing resource allocation, you can allocate your sales and marketing resources more effectively, saving time on leads that are likely to convert. Shorten Sales Cycles: Nurturing MQLs with targeted content and personalized communication can accelerate their decision-making process.
Adobe Experience Cloud Blog
APRIL 17, 2015
Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Triggered Communication.
Adobe Experience Cloud Blog
JUNE 25, 2020
But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service. If you need to communicate important product or service news to your customers and prospects—and you want to do it in an interactive setting—a virtual event can be a great solution.
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