Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? Demand generation drives action. Take a gated ebook campaign, for example. The takeaway?

Branding 73

Branding eBook Key Performance Indicator Transform 73

Adobe Experience Cloud Blog

JUNE 19, 2015

Consider the following for each mode of communication on Facebook: Posts: There is an unlimited variety of posts that a brand can share on Facebook. Promoted Tweets: Promoted Tweets, a form of Twitter paid advertisements, can be used for generating new contacts and engaging your social community.

eBook 134

eBook Branding Thought Leadership Real Estate 134

AWeber

JULY 9, 2024

Your headline should clearly communicate the value you offer; visitors need to know what’s in it for them if they’re going to sign up or buy from you. Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. Don’t overwhelm your readers by asking them to take multiple actions.

eBook 81

eBook Transform Shipping User-Generated 81

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Overall, Matts BoFu content generated over $12,000 in monthly revenue.

Customer Journey 97

Customer Journey User-Generated Marketers Marketing 97

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Processing.

Transform 90

Transform CRM Whitepaper eBook 90

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 114

Real Estate Health Affiliate Marketing Non-Profit 114

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 82

User-Generated Marketers Marketing Advertising 82

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Rock Content

JULY 11, 2024

Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Options like drag-and-drop functionality and automation make it user-friendly.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Why do you need lead generation? It’s a telemarketer asking about your oven preferences.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Example: yourblogname.blogspot.com.

eBook 145

eBook User-Generated Inbound Marketing Advertising 145

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Marketing Insider Group

NOVEMBER 4, 2024

While these tools can help generate blog topics, social media posts, or even preliminary drafts of copy, human oversight is essential for finalizing and creating compelling content that resonates with audiences and aligns with brand tone and messaging. This helps marketers communicate data and ideas more effectively.

Transform 52

Transform Marketing Mix User-Generated eBook 52

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. It enables direct communication with potential and existing clients.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Adobe Experience Cloud Blog

MARCH 12, 2013

For the full list, be sure to download our ebook 50 Tried and True Social Insights from Real Marketers. – David George, Director, Marketing Communications, Honeywell. –Barbara Holt, Marketing Communications Specialist, Rimage/Qumu. Generate social lift. Let’s take a look! Measure and iterate.

eBook 134

eBook Inbound Marketing Marketers User-Generated 134

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. It enables direct communication with potential and existing clients.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. But, it missed one critical piece: the customer-first ethos that runs through every communication. How easily it “hears” and adapts to your feedback.

Copywriting 91

Copywriting Branding User-Generated Communications 91

Hubspot Marketing

NOVEMBER 8, 2017

So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information. But today, that doesn't cut it anymore -- not when information is becoming greater in quantity and more accessible, and not after communication methods have evolved to the point where they are now.

eBook 145

eBook Communications User-Generated Place 145

Hubspot Marketing

AUGUST 26, 2022

Ebook Landing Page Examples. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. What Could Be Improved: Rollover Descriptions : With so many pans and utensils pictured at once, it would be great if users had the ability to view the name of the item.

eBook 145

eBook User-Generated Health Transform 145

Hubspot Marketing

MAY 13, 2022

For instance, if the overarching goal of your digital marketing strategy is to generate more leads through social media, you might run a digital marketing campaign on Twitter. You may share some of your business's best-performing gated content on Twitter to generate more leads through the channel. Build your buyer personas.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Adobe Experience Cloud Blog

APRIL 17, 2015

Triggered Communication. Automatic communication features are essential to a successful marketing platform. Again, due to the fact that consumers may enter the funnel at any given point, being able to listen to their activity and communicate strategically is of the upmost importance. Simple Interface.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. A properly optimized website results in better search engine rankings and an improved user experience. Ebook Templates.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Lynton Web

DECEMBER 29, 2024

Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Marketing should stop sending them top-of-funnel ebooks Sales take the reins with direct outreach Service team is preparing for a new customer onboarding. What should happen? This guides training and process improvements.

Customer Journey 97

Customer Journey Customer Transform CRM 97

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation. Both focus on creating and communicating valuable information — just for two different audiences.

PR 124

PR Whitepaper Content Marketing eBook 124

Calvyn Lee Blog

FEBRUARY 20, 2024

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. Generative and Predictive Artificial Intelligence Artificial intelligence is undoubtedly the biggest trend of 2024 that will impact nearly all other trends. Media: Boost organic reach through paid campaigns.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. Power your funnel with user-generated content. Not only did this build community, but it also created a ton of genuine content," he says.

eBook 136

eBook Customer Journey User-Generated Marketers 136

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Avoid using social media channels to communicate with patients on sensitive issues. Use Images. Implement privacy settings.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Rock Content

MAY 18, 2020

With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales. Interactive content has a huge potential for virality, generating more shares, comments, and social media actions. Apester is a tool that seeks to maintain user engagement. Contentools.

Whitepaper 126

Whitepaper User-Generated eBook Marketing Strategy 126

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. This team will need to have knowledge of how to make engaging content to drive brand awareness, generate leads, and connect with audiences.

Inbound Marketing 141

Inbound Marketing SEO eBook Marketers 141

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. Keep it brief while clearly communicating what your offer is. In fact, our survey found that 43.6% Follow the standard structure.

eBook 134

eBook User-Generated Whitepaper Place 134

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Adobe Experience Cloud Blog

MAY 24, 2019

billion active users per month , the platform offers a lot of bang for your buck—especially considering its unique targeting capabilities. There are two primary ways your brand can engage users on Facebook: Promoted posts: These can include any posts you publish in your newsfeed, from a simple status update to a discount offer.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145