Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

JANUARY 16, 2025

93% of marketers with a single source of truth for data report that it's beneficial for their organization, but only 65% of marketers actually have one. Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. Email marketing.

Analytics 122

Analytics SEO Price User-Generated 122

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 107

Key Performance Indicator Logistics Marketing Marketers 107

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Marketing must consistently provide value through both product and communication well beyond the initial sale. Something was off.

Customer Acquisition 63

Customer Acquisition User-Generated Customer loyalty Marketing 63

Welcome Software

MAY 2, 2025

The problem with digital overload in marketing Let’s face it: your martech stack is probably taller than your morning coffee order. Between email marketing platforms, CRMs, SEO tools, paid ad dashboards, social schedulers, chatbots, analytics engines, and AI-this-or-that. Let’s unpack how this works.

Marketing 52

Marketing Marketers Analytics Communications 52

Lynton Web

MAY 8, 2025

This positioning should influence everything from your visual identity (colors, design elements, photography style) to your communication tone (friendly and welcoming vs. motivational and challenging). With open rates exceeding 95% , SMS marketing delivers exceptional reach for time-sensitive information. Want to Know More?

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Neil Patel

MAY 30, 2025

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. Video Marketing to Showcase Processes and Innovations Text- and image-based content are great for email marketing and SEO content.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Martech

MAY 13, 2025

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands. — ed. )

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Email marketing platforms: Design newsletters, automate campaigns, and segment communications.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketing Marketers Key Performance Indicator 145

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

Email Marketing 139

Email Marketing Price eCommerce User-Generated 139

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketing Marketers 109

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Test and Control.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Litmus

MARCH 28, 2019

Email marketing is becoming more and more data-driven. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy. Empathy matters in email marketing. Plan ahead. Tweet this ?.

Email Marketing 103

Email Marketing Logistics Marketing Marketers 103

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 107

Email Marketing Marketing Strategy Marketing Marketers 107

Rock Content

MAY 29, 2023

It’s challenging to get people to open email marketing content , and even harder for them to click on a link. This tactic allows a user to feel that a particular communication was made especially for them, since the email brings what they need or want at that moment. Spoiler: even Artificial Intelligence can help.

Email Marketing 98

Email Marketing User-Generated Marketing Marketers 98

AWeber

JUNE 17, 2024

And that’s what I am talking about—a plan to guide you on what you need to do, when, and why. With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

OnPassive Marketing

SEPTEMBER 22, 2022

Email marketing is essential to any marketing plan. It’s a high-level way to communicate with customers, prospects, and leads. But with so many email marketing tools on the market today, how do you know which one is the best for your business? How To Pick Best Email Marketing Tools.

Email Marketing 73

Email Marketing Marketing Marketers Promotion 73

Rock Content

MAY 22, 2020

Email marketing is one of the most important strategies of a Digital Marketing plan. According to a survey made by MarketingSherpa , more than 70% of consumers prefer to communicate through this channel with companies and brands. How to increase your email marketing CTR? Want to know more?

Email Marketing 75

Email Marketing Marketing Strategy User-Generated Marketing 75

Trade Press Services Newsletter

MARCH 2, 2023

Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Make sure your home page clearly communicates your corporate distinction. Clean out your email inbox and unsubscribe from any irrelevant communications.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Email Content Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Rock Content

NOVEMBER 27, 2020

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan. ActiveCollab.

Marketing Plan 59

Marketing Plan Marketing Marketers Price 59

Vertical Response

MAY 9, 2022

In today’s technology-driven world , there’s a big debate for marketing experts on email vs mail. Read on for the explanation between email marketing and direct mail marketing and the things to consider with each option. What Is Email Marketing? Developing an Email Marketing List.

Direct Mail 64

Direct Mail Email Marketing Marketing Marketers 64

Hubspot Marketing

NOVEMBER 19, 2020

This template will help you plan out the steps necessary to achieve your goals and help you determine whether or not they are realistic for this project. Step 3: Create Your Marketing Plan. An increased market means an increased need for effective marketing. Featured Tool: HubSpot's Marketing Plan Template.

Marketing 145

Marketing Marketers Marketing Plan User-Generated 145

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. Can you use some tips to help you build your plan? The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. It is a channel used by 3.9

Email Marketing 72

Email Marketing Food CMO Marketing 72

Rock Content

APRIL 21, 2020

As efficient as Digital Marketing strategies are, nothing will work the way you expect if you don’t plan the actions to be put into practice. That said, it’s essential to understand how to plan your email marketing calendar and how to explore this strategy to the maximum. How to do this? Check it out!

Email Marketing 64

Email Marketing Marketing Marketers Communications 64

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130

Adobe Experience Cloud Blog

OCTOBER 23, 2017

The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. What are you looking to communicate? What do you need to communicate? When do you plan to do it? 2. Define Success.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter.

Analytics 138

Analytics Key Performance Indicator Email Marketing Place 138

The Marketing Operations Leader

OCTOBER 1, 2024

Helpful Advice of the Week Where to invest in B2B marketing in 2025 by Kieran Flanagan. A simplified marketing planning template for 2025 by Emily Kramer. Poor communication & collaboration: The best tech and processes mean nothing if teams aren’t aligned and in sync. No interest in data: Marketing runs on data.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Plus, marketers can use AI to target the best days and times for the highest engagement.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Marketing Insider Group

DECEMBER 13, 2021

It’s simple but comprehensive, and it can be used for all content marketing efforts. Managing social media content is a large and complex undertaking in itself within any content marketing plan. CoSchedule’s content calendar template is useful because it includes sections for general content, social media, and email marketing.

Content Marketing 144

Content Marketing Marketing Marketers Email Marketing 144