Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. General social media networks General social media networks are what most people think of when they picture traditional social platforms. That number climbs even higher for Gen Z.

Gen Z 121

Gen Z Branding Millennials Entertainment 121

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 45

Gen Z Branding Customer Journey Communications 45

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Yet, less than half of Gen X share the same concern. Take an age-targeted approach that respects individual communication thresholds and preferences. Nearly 50% of respondents and 66% of Gen Z ranked them first.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). As a result, influencers who accept payment (i.e.

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Collaborating with influencers allows brands to engage with existing communities and foster trust with their target audience. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

Direct Mail 117

Direct Mail Gen Z Customer Whitepaper 117

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 68

Gen Z Millennials User-Generated Advertising 68

Litmus

JUNE 12, 2025

This suggests many retailers could improve engagement and reduce churn by simply sending fewer, more thoughtfully timed messages, rather than bombarding subscribers with daily communications. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z.

Gen Z 69

Gen Z Customer Millennials Retail 69

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. Keeping everyone on the same page is key, so internal communication is important here.)

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.

Gen Z 87

Gen Z Millennials User-Generated Influencer Marketing 87

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.”

Social Media Marketing 109

Social Media Marketing Gen Z Marketing Marketers 109

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 89

Gen Z Branding Retail Education 89

Neil Patel

JUNE 27, 2025

If your business targets older generations or higher-ups in companies, Gen Z slang does not need to be a part of your messaging. Your marketing message refers to the words you use to communicate your value proposition with your target audience. Think of it like this.

Branding 96

Branding Gen Z Millennials Promotion 96

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 105

Influencer Marketing Gen Z Food Health 105

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience.

Branding 112

Branding Gen Z User-Generated Copywriting 112

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Influencer Marketing 77

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. With Sprout, you get the tools to track disclosures, manage campaigns and communicate directly with influencers in one streamlined platform.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Leaning more into these channels in 2025 may be critical to digital content success. What can you do?

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Marketing Insider Group

JUNE 24, 2025

Gen Z is setting the pace for how social commerce evolves. Image source Gen Z’s Influence on Social Commerce Trends Digital natives are pushing brands to be faster, more transparent, and values-driven. Social commerce that thrives with Gen Z tends to be short-form, interactive, mobile-first, and socially conscious.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Sprout Social

JANUARY 15, 2025

Still, being generous with your compensation and commission offer is always a smart move. Clear and timely payment terms, along with open communication, are also key to keeping influencers interested in your brand by showing them you value their contributions. Trying to reach Gen Z?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. In my experience, it is active communication with followers that helps to establish a genuine connection and gain their trust. This approach allows us to cater to multiple generations simultaneously.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Facebook user base: Facebook boasts 38.3

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Sprout Social

MAY 7, 2025

Direct engagement, communication and customer care can set your business apart from your competition. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel. In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service.

Gen Z 68

Gen Z Marketing Marketers Communications 68

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision. Communicate on where the lead flow is getting stuck and think through options.

Transform 94

Transform Marketing Marketers Gen Z 94

Welcome Software

JUNE 23, 2025

Audience: Gen Z. Be clear, be direct, and prepare to repeat yourself (to the generic AI tools anyway). Include audience tone and style Whether your target audience is a room full of academics or a gaggle of Gen Z influencers, you've got to tailor your AI prompts accordingly to get the best, most relevant content.

Gen Z 40

Gen Z Transform Marketing Marketers 40

Buffer Marketing

AUGUST 26, 2024

The latter is a particularly great strategy on Threads, where niche communities are often ready to lend a hand. Here’s a great example from Buffer’s Head of Content and Communications, Hailley Griffis : These types of posts can also spark social media content ideas. In: Messy, authentic, candid snaps.

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Thought Leadership 117

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. It’s time to learn.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

JULY 1, 2025

With TikTok’s format encouraging authentic, creative content, brands can reach audiences naturally—key for communicating with Australian audiences. Overall, TikTok’s vast user base and highly visible algorithm can create significant opportunities for brands to connect and build community through short, shareable videos.

Branding 86

Branding Fashion Food Gen Z 86

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. Crisis Communication Plan : Prepare responses for potential PR challenges.

PR 78

PR Gen Z User-Generated Analytics 78

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Other lenses help customers build their own customized skincare routines.

Gen Z 69

Gen Z Branding Fashion Retail 69

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.

Gen Z 52

Gen Z User-Generated Law Transform 52

Sprout Social

MARCH 26, 2025

Instagram is a hotbed for brands looking to connect with a younger audience and communicate through engaging visuals. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Instagram has over 30 million users in the UK alone, with most of those being 1834 yearolds.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Welcome Software

APRIL 22, 2025

More like your cool Gen Z cousin who's "just vibing". Solution : The more specific you are, the better and more authentic your AI-generated content seems. Ever feel like you're playing editorial whack-a-mole with inconsistent messaging across your content?

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52