Martech

MARCH 10, 2025

By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

Direct Mail 118

Direct Mail Gen Z Customer Whitepaper 118

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z 45

Gen Z Branding Customer Journey Communications 45

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Collaborating with influencers allows brands to engage with existing communities and foster trust with their target audience. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Litmus

JUNE 12, 2025

This suggests many retailers could improve engagement and reduce churn by simply sending fewer, more thoughtfully timed messages, rather than bombarding subscribers with daily communications. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z.

Gen Z 69

Gen Z Customer Millennials Retail 69

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.”

Social Media Marketing 108

Social Media Marketing Gen Z Marketers Marketing 108

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. 56% have shared an ad with someone.

Gen Z 69

Gen Z Millennials User-Generated Advertisers 69

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives. Keeping everyone on the same page is key, so internal communication is important here.)

PR 114

PR Gen Z Thought Leadership Communications 114

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Neil Patel

JUNE 27, 2025

If your business targets older generations or higher-ups in companies, Gen Z slang does not need to be a part of your messaging. And vice versa, stuffy, “holier than thou”-esque verbiage is going to turn away Millennials faster than it takes to press “Publish” on that first social media post. Think of it like this.

Branding 96

Branding Gen Z Millennials Promotion 96

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 78

Gen Z Finance User-Generated Millennials 78

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hubspot Marketing

DECEMBER 12, 2024

Many people, like artists, digital creators , journalists, and media organizations, create digital content simply because its their offering; its a new medium for them to express themselves and communicate with others. Leaning more into these channels in 2025 may be critical to digital content success. What can you do?

Tentpole 120

Tentpole Gen Z Thought Leadership User-Generated 120

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Facebook user base: Facebook boasts 38.3

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. In my experience, it is active communication with followers that helps to establish a genuine connection and gain their trust. For brand posts, we focus on content that resonates with millennials and Gen X.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Right behind them is Gen Z. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision.

Transform 99

Transform Marketers Marketing Gen Z 99

Sprout Social

MARCH 26, 2025

Instagram is a hotbed for brands looking to connect with a younger audience and communicate through engaging visuals. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. This is where the quality of your content will stand out.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Other lenses help customers build their own customized skincare routines.

Gen Z 70

Gen Z Branding Fashion Retail 70

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.

Gen Z 52

Gen Z User-Generated Law Transform 52

Set Up

MAY 20, 2025

Forbes reported that consumers now expect brand communications to address real-life issues, especially in categories that touch on self-esteem, like hair and skin. As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic.

Gen Z 59

Gen Z Transform Health Millennials 59

SocialPilot

JUNE 26, 2025

Ideal Use Cases (with Built-in Marketing Insights) Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

DECEMBER 19, 2024

According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on socialwith Gen Z and Millennials even more likely to agree. You always want to approach it as supporting peopleyour customers, employees, communities.

Gen Z 79

Gen Z Communications Millennials Promotion 79

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X?

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Sprout Social

MAY 19, 2025

To kickstart a successful influencer seeding strategy, prioritize transparency and clear communication from the start. Gen Z and millennial audiences offer the greatest potential for influencer impact. The influencer thanks the brand for the product and posts about it. This would be a successful influencer seeding.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Martech

JULY 18, 2025

But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. X is built for direct communication. The target demographic is often identified as Gen Z/Millennial men.

Gen Z 112

Gen Z Millennials Marketers Marketing 112

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. What impact has this had?

Gen Z 123

Gen Z Law B2C Entertainment 123

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. totaled $58.6

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Gen Z 175

Gen Z Entertainment Thought Leadership Millennials 175

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 127

Gen Z Millennials Entertainment Marketers 127

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” Gutterman’s response? “They just have an amazing nose for B.S.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64