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Phygital agency NEWU is here to surprise you

Martech

We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. This has led to a desire, from a communications perspective, to think a little bit out of the box.”

Transform 119
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The Human Element Behind The Manufacturing Industry

Set Up

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts. Go beyond exact matches.

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Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Here are the five trends that marketers need to be aware of to plan and adjust accordingly. Virtual communication is here to stay, but everyone is craving for in-person interactions. COVID single-handedly propelled the mass deployment of virtual communications across all industries and households. in February?

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10 Marketing Industry Lessons from 2023

Set Up

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

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White Label Review Management Software for Agency

SocialPilot

Here are some reasons for agencies to add review management to their service portfolio: The Need for Agencies to Include Review Management in Their Services The global market for Enterprise Reputation Management Services is expected to increase from $4.3 This will expand their reach and potentially drive more traffic, leads, and sales.

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How to Better Support Sales With Marketing Content

Pam Didner

Marketing creates a lot of content for multiple communications purposes. Marketing-created content that would also benefit sales communications include: Product videos. White papers, industry trends, and survey reports conducted by marketing. . 3 Content Marketing Ideas To Help Manufacturing Sales.