Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me! You can download the full ebook here !

Branding 73

Branding Global Marketing Fashion Whitepaper 73

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 134

Food Marketing Marketers CRM 134

Hubspot Marketing

MARCH 19, 2024

Organizations with tightly aligned sales and marketing teams see 27% faster profit growth and 36% higher retention. Despite its importance, aligning with sales is one of the top challenges marketers face, most significantly because of a lack of communication and needing to be clearer about overall goals and strategy.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. More seamless communication with development team and other groups.

Management 82

Management Transform Whitepaper Marketing 82

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors.

CRM 97

CRM eCommerce Retail User-Generated 97

Traackr

NOVEMBER 13, 2020

In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot.

Transform 59

Transform Global Marketing Communications Marketing 59

Adobe Experience Cloud Blog

JULY 13, 2018

After poring over countless inspirational nominations and long deliberations, it is our pleasure to announce the second half of the inaugural class of the Fearless 50: Anna Fuerstenau, Marketing Specialist, Reliance Worldwide. Bill Brown, Director, Marketing Operations, Phillips 66. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Marketing Insider Group

JANUARY 4, 2021

Q: You have background in radio and communications from before you joined RSM marketing. Jaime, what skills from that experience have you leveraged in marketing and events for RSM, and what are some best practices people can learn from to make their webinars and virtual events more impactful and engaging? .

Transform 125

Transform Communications Education Global Marketing 125

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. It can bring your product or services to dozens of new markets and millions of customers.

Content Marketing 79

Content Marketing Marketing Marketers Global Marketing 79

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. TLDR: Marketers in Manufacturing are interested in ideas that can be communicated in meaningful ways that resonate with audiences.

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Hootsuite

AUGUST 25, 2021

In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles. In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications.

Management 126

Management Social Media Marketing Education Communications 126

Hubspot Marketing

JANUARY 4, 2024

Instead of shooting in the dark, you can build a more meaningful brand reputation as the go-to solution for specific challenges — like Loom for async communication. What I Like This persona shares a story about Tina's personal and work life to communicate her motivations and struggles. You can enhance the user experience.

Analytics 118

Analytics Copywriting Communications Market Research 118

Litmus

MARCH 13, 2020

In a digital and mobile world, email is the most personal way to communicate with your subscribers. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. They’re asking to hear from you.

Customer 85

Customer Transform CMO Communications 85

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This involves deeply understanding the local culture, including its norms, values and communication styles. It must consider cultural nuances to resonate with diverse audiences with different languages and needs.

SEO 118

SEO User-Generated Law Global Marketing 118

Sprout Social

JUNE 15, 2021

Yet for businesses, social media is still predominantly a marketing function, with 71% of social marketers either working in silos or maintaining only occasional communications about social with other business departments. Ready to harness social data to bridge the gap between your brand and its consumers?

Gen Z 106

Gen Z Global Marketing Market Research Communications 106

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Marketing, especially digital marketing, revolves around data. Importance of Technical Skills.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Martech

OCTOBER 18, 2022

Being a highly-trusted retailer now puts CVS in the position to communicate with these customers about next best actions that are highly relevant and also respect their privacy and legal rights by complying with HIPAA (Health Insurance Portability and Accountability Act) regulations. It’s all experiential to them.

Gen Z 109

Gen Z Retail Transform Advertising 109

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 87

Customer Journey Customer Analytics Global Marketing 87

Welcome Software

JULY 25, 2022

But unfortunately, in a remote work environment, marketing teams are spending valuable time and mindshare getting organized around materials and less time doing the important, meaningful work: strategizing about how their creative ideas can enhance digital experiences, drive business outcomes and fuel bottom-line growth. Download report

Transform 40

Transform Global Marketing Marketing Marketers 40

Welcome Software

OCTOBER 12, 2022

When we surveyed global marketers , the top creative roadblocks included employee burnout and high turnover. Teams need a platform where they can effectively collaborate and communicate across internal silos inclusively, and where workflows are purpose-built to the needs across the content lifecycle.

Global Marketing 40

Global Marketing Communications Product Customer 40

Welcome Software

OCTOBER 12, 2022

When we surveyed global marketers , the top creative roadblocks included employee burnout and high turnover. Teams need a platform where they can effectively collaborate and communicate across internal silos inclusively, and where workflows are purpose-built to the needs across the content lifecycle.

Global Marketing 40

Global Marketing Communications Product Customer 40

Pam Didner

JUNE 20, 2022

In a global company, the role of the Headquarters is to provide clear and strategic guidance, set up processes, source the right tools, and share best practices so that geos can execute campaigns on the marketing front. How the Digital Center of Excellence can effectively guide and influence marketing teams.

Transform 96

Transform Marketing Marketers New Technology 96

Set Up

MAY 4, 2023

He is able to communicate complicated concepts in a digestible way in order to make the right impact. He also shared that, as a CMO, he often uses his love for storytelling and language to make complex marketing functions into something that is simple for consumers. Q2 | What is your superpower? Q5 | What media inspires you?

CMO 52

CMO Entertainment Thought Leadership Global Marketing 52

Set Up

JANUARY 10, 2023

” — LEANA LESS | FORMER VP OF GLOBAL MARKETING | AVEDA (AN ESTÉE LAUDER COMPANY). Knowing where to start when conflict arises is a challenge, but communication and authenticity can make the role and relationships a breeze. “ Do the things that you’re brilliant at doing, and continue to do that even better.

Marketing 52

Marketing Marketers Global Marketing Communications 52

Set Up

DECEMBER 12, 2023

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. No matter where a company fits in the line of patient care, it must always consider how the patient benefits from what is being marketed.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Buffer Marketing

OCTOBER 9, 2023

Pinning Messages and Text Formatting WhatsApp is introducing a feature to pin messages at the top of conversations and advanced text formatting options for better communication. Consider exploring Mastodon for a diverse social media strategy, especially if aligned with its community-driven ethos. WhatsApp 1.

Gen Z 88

Gen Z User-Generated Transform Education 88

Search Engine Land

OCTOBER 10, 2022

The capabilities include international keyword research, integrating global market and search volume data into the platform, as well as integrating global CPC currency data. Mobile/local analytics. Google’s search engine updates are increasingly focused on improving the mobile/local search user experience.

SEO 95

SEO Retail Global Marketing Analytics 95

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. Social media has proven popular as a channel for customer communication, too. Even if this is you, you can still benefit from the advancements in digital marketing that have come with ecommerce. large follower counts).

Transform 83

Transform eCommerce Retail Entertainment 83

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

Non-Profit 52

Non-Profit Market Segmentation Global Marketing User-Generated 52

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO.

CMO 98

CMO Transform B2C Marketing 98

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. With these guidelines, your employees will be able to communicate correctly within the parameters you set.

PR 143

PR Law Finance Entertainment 143

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Platform implementations supply meeting and communication structures across functions. Before shutting down collaborative structures as a result of an initiative ending, examine which motions should continue for the sake of organizational communication and learning. In some organizations, Marketing’s voice is strong and well respected.

Energy 90

Energy Transform Thought Leadership Marketing 90

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Demonstrate the human side of your brand.

Retail 141

Retail Non-Profit Promotion Finance 141

Litmus

MAY 6, 2020

With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be it a global pandemic, natural disaster, or even things like supply chain disruptions. Shreyas : Take the long view.

Health 79

Health Email Marketing Communications Global Marketing 79

Litmus

MAY 7, 2020

With COVID-19 still being top of mind for marketers around the world, I was wondering about strategies that companies can take when it comes to communicating with their subscribers around unplanned events, be it a global pandemic, natural disaster, or even things like supply chain disruptions. Shreyas : Take the long view.

Health 79

Health Email Marketing Communications Global Marketing 79

Duct Tape Marketing

SEPTEMBER 7, 2022

How To Win Friends And Manage Remotely written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with McKenna Sweazey. In this episode of the Duct Tape Marketing Podcast , I interview McKenna Sweazey. Mckenna’s global marketing career has spanned the spectrum of start-ups to corporations.

Management 61

Management Communications Gen Z Global Marketing 61