Hootsuite

OCTOBER 7, 2024

If you’re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time. Learn more: How to identify and work with the best influencers.

Analytics 118

Analytics PR Price CRM 118

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. In a traditional sense, influencer seeding is a PR strategy.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Communications 123

Communications PR Gen Z Analytics 123

Sprout Social

SEPTEMBER 18, 2024

A global social media marketing strategy enables you to clearly define your new audience. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results. This helped them work with a recognizable influencer in the country, furthering their brand’s UK reputation and sales.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Sprout Social

APRIL 8, 2025

Influencers and creators have moved beyond social media and become deeply embedded in our culture. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Branding 108

Branding Tentpole Entertainment Transform 108

Sprout Social

MAY 22, 2025

That means your communications should cater to their needs, concerns and dreams. 9 high-impact social media tactics for nonprofits Theres no one-size-fits-all approach to nonprofit social media marketingbut these proven tactics help the most effective nonprofit social media teams build momentum and deepen community engagement.

Social Media Marketing 109

Social Media Marketing Transform Marketing Marketers 109

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketing Marketers 105

Search Engine Land

JULY 23, 2024

Results to expect Direct communication: Personalized and targeted messages reaching your audience. High ROI: Significant returns on investment compared to other marketing channels. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7. What does influencer marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. The only difference is it’s more focused on communication and reputation, rather than relying on visual elements (like logos). Your PR strategy should be using all three. That’s no different when it comes to PR. Guess what?

PR 145

PR Communications Inbound Marketing Management 145

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Influencer marketing is a topic that has been discussed widely for years but as the web has developed and the influence of individuals has changed dramatically, so has the way approach them.

Influencer Marketing 76

Influencer Marketing PR CRM Food 76

Adams & Knight Marketing

MARCH 23, 2023

The Adrian Awards is the world’s largest and most prestigious travel marketing competition, recognizing the outstanding work of hospitality brands and agencies for creativity and innovation in advertising, digital, public relations/communications, and integrated campaigns.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Key aspects include: Partnering with relevant influencers whose audiences align with your target market.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Adams & Knight Marketing

APRIL 16, 2023

In March, Adams & Knight was honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI).

PR 130

PR Influencer Marketing Advertising Advertisers 130

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 56

Influencer Marketing PR Marketing Marketers 56

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Meltwater has added AI Assistants to its suite of products.

PR 113

PR User-Generated Influencer Marketing Analytics 113

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Buffer Marketing

OCTOBER 28, 2024

Influencity: Influencer marketing management on a budget Source: Influencity Many influencer marketing tools are in the thousands per month. But Influencity makes influencer marketing management a lot more achievable for those with a modest budget. Pricing: $625 setup fee.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. While email marketing automation is just one of the things Klaviyo does, it stands out in our toolset due to it’s advanced segmentation capabilities.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Hootsuite

MAY 10, 2021

Share corporate communications. Social media has become a primary channel for big companies to broadcast comms and PR messages. Several studies show that participation in communities can increase brand loyalty. It’s already reaped some of the rewards of inclusive marketing. Peloton and the U.S.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

AUGUST 10, 2022

In this blog post, we’ll take you through all the ins and outs of KOLs: what they are, why they’re great for marketing and how to find the right KOL for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Marketing 135

Marketing Marketers Influencer Marketing Social Media Marketing 135

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

Branding 137

Branding Price Influencer Marketing Analytics 137

Traackr

SEPTEMBER 16, 2015

Should you hire an influence marketer? Let’s take a step back – Ten years ago, content marketing was just beginning to gain traction and has now evolved into a marketing best practice for most companies. Having a full-time Content Marketer in-house is now considered standard within most marketing departments.

Influencer Marketing 40

Influencer Marketing PR Marketing Marketers 40

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Marketing Insider Group

JANUARY 21, 2020

Step Four: Supporting Thought Leadership and Influencer Marketing. Thought leadership will continue to become even more critical to content marketing. Further, one of the most familiar expenses for thought leadership may involve tapping a PR firm to get your brand featured in the media. Step Five: Checking for Gaps.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing PR 106

Content Marketing Institute

DECEMBER 24, 2018

Emails: Automate your best communication vehicle. Email may seem old-school in all the hubbub around new platforms and devices, but it remains an MVP of content marketing. Jessica Best shared how to make the most of it in her Content Marketing World presentation, Email Marketing Automation at Every Level.

Content Marketing 102

Content Marketing Influencer Marketing Marketing Marketers 102

Marketing Insider Group

SEPTEMBER 7, 2021

PR : handle strategic communications that increase brand awareness and build a strong brand reputation. Established Network : Whether you’re looking into influencer marketing, want to build a brand partnership, or need new media connections for a big promotion, creative agencies have established networks that.

PR 138

PR Promotion SEO Advertising 138

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketing 106

Sprout Social

SEPTEMBER 2, 2022

Influencer Marketing 101 (Influencer Marketing Hub). Influencer marketing is a powerful engagement tool for marketing and PR teams alike. But 36% of marketers say not having enough resources to manage creator relationships is their main challenge when tapping into the creator economy.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143

Hubspot Marketing

NOVEMBER 30, 2022

Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Creating a campaign using influencers can be a highly effective form of affiliate marketing. Email Marketing. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. It’s a good signal for the rise of the Fediverse , the term for an ensemble of social networks that can communicate with each other while remaining independent.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. It’s a good signal for the rise of the Fediverse , the term for an ensemble of social networks that can communicate with each other while remaining independent.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Adobe Experience Cloud Blog

APRIL 10, 2018

Don’t try and sweep negative buzz under the carpet, it doesn’t work when you’re using such a transparent communication tool. Build relationships in the same way as you’d build relationships with community members—like and promote their content, ask them questions, and support their community with valuable content.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. The impact of social media on the world is here to stay.

Retail 109

Retail Gen Z Thought Leadership Health 109

Adobe Experience Cloud Blog

AUGUST 10, 2016

In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Just like any other successful marketing channel, social media doesn’t work in a silo.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Marketing Insider Group

FEBRUARY 3, 2022

And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. A marketing strategy: Defines how your company will grow by finding, converting and retaining new customers.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Hubspot Marketing

OCTOBER 17, 2023

This trend will continue to accelerate, which means it will be more important than ever for B2B affiliate marketers to be an integral part of that research phase as they plan their partnership strategy.” Influencers will take the center stage. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131